Chef Kel Zaguirre was using one of today’s most innovative kitchen
appliance for natural juicing----The HUROM Slow Juicer.
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| Chef Kel Zaguirre |
Bringing natural health to the world—one juicer at a time
The overall idea is to bring health and good life to
as many people in the world as possible, and this company is definitely on the
right track.
Hurom (“human” and “rom” which means “beneficial” in
Korean) L.S. Ltd., which was formed more than a decade ago, commits itself to
the research, development and well-being of human life through its “juicers”
and “juice extractors.” And this
commitment through its juicer product like the new “Hurom Slow Juicer” that has
already reached other parts of the world like Japan, China, the USA and in
other countries in Asia and Europe, is finally here in the Philippines.
It was introduced during the Philippine International
Food and Beverage Expo (PIFBEX) held at the PICC Forum 1-3 in Pasay City, the
“Hurom Slow Juicer,” distributed here in the Philippines by Zinven
International Corp., is another of Hurom L.S. Ltd.’s innovative kitchen
appliances that employ cutting-edge technology that resulted from the company’s
extensive research and development (R&D) efforts.
Part of the “Hurom Slow Juicer’s” unique and distinct
characteristics is that it uses its patented “Low Speed Technology System” or
LSTS. Compared to other traditional juicers that has high-speed motors and
sharp cutting blades, the “Hurom Slow Juicer” and LSTS gently presses (not
crushes) the fruit to extract all the fruit’s or vegetable’s natural juices
without losing valuable nutritive value like vitamins, minerals, live enzymes
and most of all, its taste.
“People are now very much aware of ‘going back to
nature’ particularly in terms of food consumption and that the way to preserve
health is to consume as much natural food as possible. Our objective is to provide
a product that answers the needs of people with regard to ‘natural’ food and we
know that the ‘Hurom Slow Juicer’ is that product,” explains Kim Young Gi,
Chairman of Hurom L.S. Ltd. and is regarded as the “Father of Juicing” in
Korea.
Hurom, according to
Chairman Kim, will continue to develop the right kitchen appliance that places
high regard on human health, and continuously try to develop more products that
effectively connects nature to human life, hence the meaning of Hurom. “We like
all our products to be very beneficial to human health and we will not stop in
researching and developing more technologies to help make more people live
healthier lives.”
Proof of this continuing
effort to come up with even better products is Hurom L.S. Ltd.’s pending patent
applications and values innovations in more than 40 countries in the US, Japan,
China and Europe.
And its innovative products
and extensive experience for more than 3 decades in juice extraction and slow
juicing in Korea were recognized by international award-giving bodies and in
global invention exhibitions like the 2010 Swiss Geneva Salon International Des
Invention and the 2010 Pittsburgh International Invention Fair (INPEX) where it
won the gold medal. It even got a KOTRA (Korea Trade Investment Promotion
Agency) Seal of Excellence in Korea, a mark of quality, high technology and
trustworthiness.
“At Hurom,” he said, “we will continue to aspire to become an
innovator in espousing a new kitchen culture, a leader in manufacturing
technologically-advanced kitchen appliances that are accessible and affordable
to more people all over the world, and an effective company where workers
perform in a working environment based on teamwork, creativity and total harmony
in order to make customers happy.”
The revolutionary Hurom Slow Juicer is available at
Rustan’s department stores and is distributed in the Philippines by Zinven
International Corp. For more details about the Hurom Slow Juicer, visit www.hurom-slowjuicer.com.
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