Country's leading department store
introduces K-Pop style into this season's toon fashion collection.
Staying on the cutting edge of children's fashion, SM Department Store injects the electrifying excitement of K-Pop fashion into its character apparel. Glitzy, glam, funky and spunky looks highlighted by bright colors and bold patterns showcase the new collections, giving favorites like Garfield, Mickey Mouse, Snoopy and Barbie newfound sartorial energy.
This season's SM Toon Fest
exclusive lines combine all-original licensed character apparel with Korean
style dynamics to elevate kids' fashion choices - while keeping things colorful
and fun!
"Kids today are a lot more conscious of
what's ‘in’ and get fashion ideas from their idols", states Ms. Jo Dy
Juanco, VP for Children's Fashion, "These days, they draw inspiration from
K-Pop stars and want to dress just like them."
Available in stores nationwide, SM Toon Fest
carries trendy apparel emblazoned with the familiar faces and logos of favorite
characters. Hello Kitty, Robby Rabbit, Winnie the Pooh, and Marvel Superheroes
like Spider-Man are just a few of the licensed characters represented by the
line. Old favorites like the Disney Princesses, Disney Fairies, and the Sesame
Street gang also have their own quirky-yet-stylish collections.
Girls will enjoy SM Toon Fest’s wide range of
choices, from Winnie the Pooh’s colorful 70’s disco party girl polka dots and
stripes, to Betty Boop’s posh, classic pieces with modern tweaks.
Boys, on the
other hand, can dazzle with a combination of preppy and urban street clothing
elements from Garfield, Cars, and Snoopy. Kids are going to have a blast mixing
and matching ensemble pieces to create their own signature K-Pop-inspired looks
with the help of their favorite toons!
To showcase the new collections, SM Toon Fest
is holding a search for its K-Pop Rising Star. The song, dance, and lip-synch
competition invites boys, girls and groups aged 2-14 to let their inner
superstars out for a shot at the spotlight and the Php100,000 grand
prize!
For more details on the contest, kids and
parents can visit www.risingstars.asia/smtoonfest/ and www.facebook.com/smkidsfashion.
Check out more SM Kids' latest toon collection / fashion photos on Enjoying Wonderful World Facebook
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