It’s not midnight but it is still dark when Mom begins her Christmas tasks. She decorates the tree, braves crowded tiangges for presents, and cooks the Noche Buena spread. She may not wear a red suit but Filipinos know that it’s Moms who really make Christmas happen. For their special roles during Christmas, Eden Cheese wants to give moms the thanks they deserve.
For
the past thirty years, Eden Cheese has been the ally of moms in
making Christmas dishes more special. Indeed, no Christmas table is
complete without the creamy ulam
and panghimagas
made delicious by Eden.
A
Favorite of Filipinos.
Only Eden has that creamy and delicious taste that enhances moms’
familiar Christmas dishes and makes them even more special. Ordinary
spaghetti comes alive with the cheesiness and linamnam
from Eden. Puto
is
made
irresistible with a generous slice of cheese, mechado
is more memorable and fruit salad more interesting with Eden!
As
a permanent fixture during the Holidays, Eden knows that there’s
one special person who really pulls the season together. The brand’s
Christmas campaign is therefore aimed towards thanking, paying
tribute and helping Moms do their roles this season.
Eden
Sarap ng Pasko: Dahil sa Iyo, Ma. The
campaign tagline best summarizes what Eden wants to give moms. It
starts with the heart-warming Eden TV commercial that illustrates the
many things Moms go through, all to make family celebrations more
memorable. It ends aptly with the line, “Para
sa lahat ng paskong pinagsisikapan mo, salamat ma.”
These
days, we share stories not by the fire or by reading from books. We
tell them through video and sharing on the internet. Eden wanted to
perpetuate the Filipino tradition of sharing stories through a video
competition among college students. The video that will be decided as
most inspiring and will able to capture a heart warming story of how
Moms make Christmas special will be unveiled on the brand’s webpage
www.sarapngpasko.com this
coming November.
Christmas
Gifts from Eden: A Promo and Recipes.
Everyone is either a mom or has a mom, so Eden is presenting the
opportunity to give praise to all moms via its site. Watch out for a
special application on the brand’s site to let you share how your
own Mom makes Christmas special. Just by sharing, you can be part of
an upcoming promo to win amazing prizes.
Moms
and everyone else can also add fresh and exciting touches to Noche
Buena by
watching special Eden recipes featured on TV. Eden will partner with
cooking shows MasterChef
Pinoy Edition
on ABS-CBN and Chef
Boy Logro: Kusina Master
on GMA for viewers to see Eden in action and learn how to cook
familiar dishes made special by the brand. So you can create your own
Merry Christmas!
Daily
recipe tips, sharing sessions and inspiring moments with Moms are
also available, just by visiting www.sarapngpasko.com.
This
Christmas, join Eden in making moms feel special for the many things
they do to make our holidays more memorable. Eden
Sarap ng Pasko: Dahil sa Iyo, Ma!
- What does Eden stand for?
Eden
Cheese stands for making family moments more special. Eden does this
by enhancing moms’ dishes and making them more delicious. The brand
aims to help moms in their role as the “makers” of Christmas.
When there’s special and delicious food, mom gets to create that
special family bonding, which is a sight that is especially dear to
her.
- Why does Eden want to make Christmas special?
Christmas
is one of the most anticipated holidays for Filipinos.
With its
long heritage of making Filipino lives more delicious since 1981,
Eden wants to help make this most awaited season more memorable for
moms and their families.
- What is the purpose of Eden’s Christmas Campaign?
Eden
makes dishes, and especially Christmas Noche
Buena dishes
more delicious with its creamy taste. Apart from making the
celebrations more malinamnam,
Eden wants to give recognition to the people who cook the dishes and
who really make Christmas happen: Moms. Through our initiatives for
TV and digital media, we aim to give thanks to moms for the roles
they play in making Christmas more special for everyone.
- Who is the Eden mom?
The Eden
mom is a nurturing mom. She is all about family enjoyment. That is
why many of her activities revolve around her family. She always
wants to make sure her family is well taken care of. And when it
comes to food, she is no different. In fact, she finds food
preparation highly important as she considers this an expression of
her love.
- What is Eden Sarap ng Pasko?
Eden
Sarap ng Pasko is the brand’s traditional Christmas campaign. Year
on year, Eden engages its consumers and makes their Christmas
experience more special through campaigns that are especially
relevant and that celebrate the season of giving.
This
year, the brand gives recognition to the key person behind every
Christmas. This has always been the most anticipated time of the year
and no one takes extra effort to make this festive and worth spending
with the family than moms. As a brand that understands Moms, Eden
knows just how important it is to make every Christmas special for
the family. From wrapping gifts to decorating the entire house, to
cooking; it’s mom who does everything.
To show
appreciation, Eden would like to acknowledge and celebrate the
efforts of every Mom in making her family’s Christmas memorable
through her dishes.
Hence, our campaign Eden
Sarap ng Pasko: Dahil Sa Iyo, Ma.
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