Globe Telecom kicks off 2014 with a reinforcement of its commitment to better serve its subscribers, businesses, and the nation.
The Project Wonderful was presented to the media and guests last Wednesday, February 19 held at The Globe Tower in BGC Taguig.
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| Kris Aquino, CEO Ernest Cu, COO Gil Genio, & chief operating advisor Peter Bithos |
The Wonderful World with Globe event showcased and highlighted exciting and wonderful possibilities and experiences for consumers, suppliers, partners, business groups, and enterprises with booths headlined with Serve, Collaborate, Experience, Grow, Delight and many more that represents the wonderful projects, commitments, and services that Globe gives to their customers.
Project wonderful world event was so full of fun, games and raffle prizes. Major prizes includes one (1) unit of Nokia Lumia, one (1) iPad mini, and a trip to Singapore.
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Five guests won the Creative T-shirt Design and they received Sodexho shopping gift certificates from Globe. One of the winners is Ian Bacungan of Rogue Writer and member of PB Network.
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The program , dubbed as Project Wonderful, was launched after the Philippines was hit by typhoon Yolanda, prompting the telecommunications company to proactively take part in nation-building initiatives through its Bangon Pinoy disaster response and relief efforts.
This paved the way for Project Wonderful to branch out to three main pillars: Nation-building, Culture-building, and Brand-building, giving Globe a holistic view on helping stakeholders build and discover a "wonderful world" in a form that is relevant to them.
First, under the Nation-building pillar, Globe is set to build a resilient Philippines with programs that will rebuild homes and schools as well as provide livelihood opportunities, while bringing together individuals and groups who share the same spirit of selfless giving.
"Through Project Wonderful, Globe Telecom aims to create a wonderful world for families and underprivileged Filipinos who have been affected by natural calamities and disasters," said Globe President and CEO Ernest Cu, who stressed the importance of sustainability.
"We are in it for the long haul, together with our partners and employees, who share our advocacy and spirit of volunteerism," added Cu
For the second one to take an active role in nation-building, Globe recognizes that mobilization starts from within, bringing to life the pillar on Culture-building. Under Culture-building, Globe is shaping up to become a more customer-centric organization, fueled by a common passion to help and live a culture of service guided by its renewed mission, vision, and values.
"We want an organizational culture with an innate caring for our customers because the challenge of service differentiation will have to come from our ability to go the extra mile. This will guide how we do our business and help us make things wonderful for our customers and for each other, the Globe way." added Cu.
And the third program under Brand-building, the telco will pioneer products and services anchored on four consumer brand pillars: customized and personalized offers, services to help live the digital lifestyle, a stronger and faster network, and a rewarding Globe experience.
In 2013, Globe generated total revenues of P90.5 billion, a 9 percent increase from P82.7 billion in the year prior, underpinned by continued demand for data connectivity across its mobile, broadband, and fixed line data businesses. Mobile revenues grew 8 percent year-on-year to P72.8 billion compared to prior year’s P67.2 billion, owing to the sustained leadership of the postpaid segment with high-quality postpaid subscribers. Broadband and fixed-line data segments booked robust revenue gains of 20 percent and 13 percent year on year, respectively, attributed to rising demand for data and Internet connectivity.
For more information on Globe’s Project Wonderful visit http://projectwonderful.ph/
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