Taste of success: the result of good luck and hard work
‘Just an endorser’ no more. Today, the Philippines’ Queen of All Media will open her first Chowking franchise this November 2014, located at Ali Mall in Cubao, Quezon City.
Endorsements play a big part in Kris’ incessantly thriving career, that’s why it isn’t new to see her on TV or billboards mounted along highways all across the country. Between businesses and promotions, however, one brand seemed to harmonize well with Kris’ taste and beliefs.
“I feel that if you’re going to endorse a brand, it should be something that’s both aspirational and reachable,” says Kris. “But it’s different if it’s about being a franchisee. One should invest on something they really trust and love.
For a hardworking career mom like Kris Aquino, a woman who juggles acting, hosting, endorsing, and parenting, finding time to celebrate success seems almost impossible. But being the type of person whose passion is fueled by happiness, Kris has learned to appreciate every day wins, no matter how big or small.
From squeezing in a home-cooked meal after a long day of taping, to planning short out of town trips with her two boys, Kris makes sure to reward herself for her hard work.
“A lot of things happened this year—good and bad—but I see them all as contributors to building my character,” Kris shares. “I can say that I am really blessed with everything that has come my way so it’s important for me to find ways to celebrate every day wins.”
In spite of Kris’ triumphs, she doesn’t stop pursuing more. “I want to be successful for my kids. They keep me going.”
“That’s what I felt when I chose to partner with Chowking. Not only do I really love their food, it’s a brand I’ve found that’s comforting and one I trust that can bring me more success.”
Kris recounts how making stops at Chowking during long road trips for KrisTV tapings has been a ritual for her crew.
“I really love their menu! Believe me, I’ve had countless takes in the shoots and the food is just irresistibly good,” she shares.
The partnership between Kris and Chowking says a lot about the trust and harmony between Kris and the largest network of Chinese restaurants nationwide—an ultimate testament of support, a clear indication that the relationship is not just for “commercials”.
The union commenced when Kris endorsed some of the fast food’s Chinese favorites earlier this year, Chinese-Style Fried Chicken and Chunky Asado Siopao.
A harmonious partnership
At present, Chowking currently boasts of over 400 branches in the Philippines. Some of the leading delicious Chinese favorites in their roster are the Chinese-Style Fried Chicken, Chunky Asado Siopao, Pork Chao Fan, and the Meaty Wanton Mami.
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| Ferns Yu, President, Chowking |
“We have always served our food to satisfy and energize our customers, keeping in mind that they deserve only the best as a reward for putting in the effort to create better lives every day for themselves and for their loved ones,” says Ferns Yu, President, Chowking.
Yu notes that Kris’ practice of celebrating every day wins is in sync with the brand’s principle behind serving good food to its consumers and, ultimately, key to Chowking’s success.
“2014 has been yet another positive year for Chowking. We are aggressively renovating and opening new stores and this move with Kris is one of the best highlights of this endeavor,” says Yu. “It’s a rare opportunity to have your endorser as a franchisee. Perhaps, there’s really harmony between Kris and the brand.”
Yu adds that they knew how Kris favors home-cooked meals, as she mentioned it during the interviews they had during the shoots for the ads. “But it’s really heartwarming to know that she wouldn’t mind having a Chowking take-out to share with her family during the days that it’s really impossible for her to cook.
“That’s why this partnership says a lot about Chowking—it complements her taste and her appreciation towards good food; and given that we are a brand that continues to grow because of hard work, we find her as the best embodiment of our success.”
Indeed, when you see a celebrity shopping from the store of the brand he or she endorses, you could probably say that it’s an expected commendation. But when that endorser becomes a franchisee, it becomes a totally different story—a bond forged in trust and harmony.
The great Chowking feast as we try our luck, bringing us fortune and prosperity, held at the White Space, 2314 Don Chino Roces Ave. Ext., Makati City.
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