Sustains market leadership with the launch of the new MyLifestyle Plan
Globe Telecom continued to dominate the country’s mobile postpaid segment as it posted revenues of P29.9 billion ending 2014, an 11% increase from last year’s P27.1 billion. As a solid contributor to overall mobile business, postpaid revenues formed 38% of total mobile revenues in 2014.
Globe Telecom continued to dominate the country’s mobile postpaid segment as it posted revenues of P29.9 billion ending 2014, an 11% increase from last year’s P27.1 billion. As a solid contributor to overall mobile business, postpaid revenues formed 38% of total mobile revenues in 2014.
Meanwhile, postpaid customer base has grown to 2.3 million in 2014, up 12% from previous year’s 2.0 million, with gross additions reaching over 830,000 as of full year 2014, 17% higher than over 700,000 a year. Postpaid gross acquisition in the fourth quarter was the second highest acquisition for the year, coming from the third quarter’s record-level gross additions.
“Our leadership in the postpaid business is clearly unprecedented, with sustained growth in this business and our breakthrough offers and innovations attracting new customers. Our modernized network is a solid advantage because it enables our customers to maximize their postpaid plans anyway they want it,” shares Issa Cabreira, Senior Vice President for Consumer Mobile Marketing at Globe.
In 2014, Globe led the postpaid market by offering a complete digital experience to customers. The telecom company launched innovative offers alongside premium devices such as the Samsung Galaxy S5, Samsung Galaxy Note 4, and the iPhone 6 and iPhone 6 Plus. It relaunched its highly-successful Reset program for the newest iPhones, allowing existing postpaid customers to renew or extend their accounts to get the iPhone 6 or iPhone 6 Plus.
Globe also launched its two (2) new Generation 3 Stores as a way to give postpaid customers a world-class retail experience. The Globe GEN3 stores are home to various lifestyle zones with stories and exciting features for customers to experience and enjoy. These zones feature latest trends in product, people and even in business. Various lifestyle vignettes illustrate mobile and broadband technologies as connected solutions—featuring the latest devices, apps, digital connectors gadgets and services that contribute to the total interactive customer experience.
Set to continuously grow the business, Globe also unveiled the Lifestyle bundles last year, which provide mobile internet bundles available for as low as P99 for 30 days to grow mobile browsing behavior among customers. Lifestyle bundles are designed for customers who access a few apps or sites specific to their needs at work, school or their interests and hobbies.
For more details on the new Globe myLifestyle Plan, visit www.globe.com.ph/mylifestyleplan, call 02-7301010, or visit the Globe Store nearest you.
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