Epson Fusion 8 : Epson strengthens commitment to boost innovations on its trusted products

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Epson Philippines Corporation (EPC) shared an overview of what is next for the leading digital imaging pioneer and the continuous success of Epson’s products in the country. Mr. Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd. also shared the Epson continuously creating a new connected age of people, things and information with efficient, compact and precision technologies.

Mr. Toshimitsu Tanaka, Managing Director and President, Epson Philippines
and Country Manager, Epson Singapore Pte. Ltd.

“2017 is truly vital for the company as we continue to focus on making lives simpler and tasks easier with our innovations. These are what make Epson a trusted brand in many parts of the world”, concludes Mr. Toshimitsu Tanaka.

The annual Epson Media thanksgiving event dubbed as Fusion 8 was held in Apulit Island, El Nido Resorts in Palawan with members of the press and tech and lifestyle bloggers, Epson shared an overview of what is next for the leading digital imaging pioneer.

In a series of presentations, Epson imparted how it has been using its core technologies to boost innovations on its varied product categories, including inkjet printers, projectors, point-of-sale printers, signage printers and digital textile printers to support Epson’s vision for the next succeeding years.

“Epson 2025”

With the company’s Vision Statement, “Epson 2025” first unveiled last 2016, the company has since strengthened its focus on its four key areas of innovation, Inkjet innovation, Visual innovation, Wearables innovation and Robotics innovation.

During the Fusion 8, the most innovative gadget presented was Epson’s BT-300 Moverio smart glasses. The wearable is setting the standard in Augmented Reality (AR) with the smallest, most comfortable smart eyewear on the market. Combined with a growing ecosystem of partners and hardware, the company recently inked a deal with drone maker DJI to equip specific models of drones with the Moverio as standard equipment. The Moverio will cost upwards of P43,000 at select Epson stores in the Philippines.

The Epson Vision Statement 2025 is the next phase of development for the company worldwide, with Epson companies all over the world working to expand the scope of its efficient, compact and precision technologies to help free people from repetitive manual work and from unnecessary waste of time and effort. 

Epson’s continuous success in its varying product categories is supported by its leading figures in the market.

• For Inkjet innovations, Epson gained a 51% market share, which made 1 out of 2 printers sold last year an Epson printer.

• The Professional Printers category continues to dominate and reported a 41% market share.

• Epson has also been the No. 1 POS Receipt Printer for 7 years running.

• For Visual Innovations, with education becoming more and more advanced and interactive, Epson shared that it has gained a 67% market share. 

Mr. Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

“Simply put, Epson’s goal is to heighten people’s creativity, and to create a sustainable society in which people enjoy safe and healthy lifestyles. The long-term successes in Epson inkjet printer, projector and point-of-sale printer categories have paved the way towards this direction, as much as the recent successes of Epson products in Commercial & Industrial Printing and Wearable Technology” says Mr. Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

The Seiko Epson Corporation, with a long legacy of innovations in its 75 years of existence, has continued to expand on its long-established strengths as a manufacturing company. Refining the company's super-microprocessing and precision processing technologies in the development of its watches, and then expanding those technologies into other fields, is what led to its rapid progress. With an ever-increasing portfolio of innovative products, the digital imaging pioneer vows to make the next decades even better.