The country’s tourism industry has just recently reached an all-time high tourist arrival of 6.6million, an 11 percent unprecedented growth compared to last year. As a result, a growing demand for quality service and five-star experience in hotel and restaurants is expected over the next years as the Philippine landscape evolves into a hub for both tourism and food culture.
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Globe myBusiness booth at the Food & Hotel Expo Manila
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On the other hand, the food sector has also been seen growing over the recent years with over 2,000 registered restaurants that opened and a noticeable rise of food parks around the metro in 2017.
Despite the business opportunities mushrooming across the country, most small and medium enterprises (SMEs) are still struggling to survive in the market. And while competition is tough, Globe myBusiness has opened its boundaries to further reach out to its users and consumers by offering affordable digital solutions that are keys to upgrading their businesses.
In the recently concluded Food & Hotel Expo Manila at the SMX Convention Center, Globe myBusiness presented interesting solutions to help SMEs cope with the growing demand.
“Our goal is to help create success for all Philippine businesses, most especially to our small and medium enterprises. We want them to be our partners, to drive operational efficiency and build a digital business ecosystem that can assist them in their business needs,” said Debbie Obias, Vice President, Segment Marketing of Globe myBusiness.
According to Obias, most SMEs, especially in the hotel sector lack the tools, guidance and experience in setting up digital solutions. Globe myBusiness offers the right connectivity service to provide businesses, whether big or small, an edge over competition and stay ahead of the game through managed services and business solutions such as I.T. equipment, support and maintenance, automation and training , among others.
Mitch Peralta, Head, Segment Marketing for tourism and hospitality of Globe myBusiness also shares that “the thrust is to create a five-star experience, making these hotels and restaurants the perfect destination. With customers putting more value to unique experiences, these business improvements can equip owners to give their patrons the service they deserve.”
Globe myBusiness Segment Head for Tourism and Hospitality Mitch Peralta talks about creating perfect destinations
Peralta continues that “here at Globe, we help our partners help their customers. We constantly find solutions to help them upgrade their business so they can be competitive in the market and offer customers the services they need so they can earn more and grow their business even further.”
The attention to detail is also as crucial. Millennials have an average of 420 friends in their social media network and, “41 percent of them use their phones in fine dining, 69 percent use their phones in fast food places and 25 percent take photos and upload it on Facebook. Free WiFi does not cut it anymore, it has to be strong, fast and stable.”
In the food and restaurant sector, Globe myBusiness has back-of-house and front-of-house technology that can be offered to entrepreneurs. Back-of-house technology includes automated food purchasing and inventory, financial reporting, kitchen display system, menu management and engineering and employee staffing and training, while front-of-house technology includes the POS system, table management, e-payment, gift and loyalty programs, guest services and customer WiFi.
Allowing owners to connect and service their customers as well as meet their growing demands, Globe myBusiness offers solutions such as the RUSH Loyalty App and GoPay Mobile QR Payment. Marketing tools such as SMS Blasts as well as WIFI Setups are also available for their customers to connect while dining in their hotels and restaurants.
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