Globe Telecom is set to spearhead a long-term sustainability program to help improve Boracay’s environmental conditions in support of the government’s overall rehabilitation strategy for the island.
With the government’s decision to close the country’s favorite tourist destination for six months beginning April 26, Globe is now focusing on its sustainability efforts instead of participating in LaBoracay, an annual festivity held during the Labor Day weekend.
“We continue our commitment to the sustainability principle of care for environment. Globe is one with the government in its commitment for environmental protection and preservation of prime tourism destinations, such as Boracay, for a more sustainable economic growth and development,” said Yoly Crisanto, Senior Vice President for Corporate Communications and Chief Sustainability Officer.
Globe is looking at how it can contribute to sustainable tourism awareness and marine life conservation in coordination with various stakeholders such as the Department of Environment and Natural Resources, the local government units, and non-government organizations.
“Though our LaBoracay participation is a long-awaited summer event, we understand the need for sensitivity to the island’s biodiversity problems. In lieu of the usual parties and celebrations, we are moving towards a more purposeful program aimed to improve Boracay’s environmental situation,” added Issa Cabreira, Senior Vice President for Consumer Mobile Marketing.
Since 2012, Globe has been contributing to various environmental initiatives and programs including marine life protection, offshore clean-up training, and raising environmental awareness among the youth and local residents. Last year, the company spearheaded volunteer beach clean-up, coral planting, and reef rehabilitation activities during the LaBoracay celebration.
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