Joe Caliro, Globe Senior Advisor for Creative Marketing & Multi Media Businesses, said that the value of Globe is to ensure that the partnership with Elements Music Camp will produce talents that will cater to the global market.
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| Joe Caliro, Globe Senior Advisor for Creative Marketing & Multi Media Businesses |
“The Philippines is full of musical talents and we should discover and prepare them globally. The world has become smaller because of the Internet. Music distribution has evolved from record bars to online music streaming distribution such as Spotify, YouTube among others and this is where Globe comes in,” Caliro disclosed.
The project will establish Globe’s music arm, which aims to discover, develop, and promote new and quality musical talents in the Philippines. This is part of Globe Live’s plans for this year to highlight and contribute to the overall music strategy of Globe.
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| Globe partnership with Elements Music Camp held the launch with the media conference held at Discovery Suites, Ortigas on July 2, 2018 |
Caliro added that Globe LIVE will bring in five multi-awarded and world-renowned record producers for this year’s Elements Music Camp, who, along with five local mentors, will choose the next global Filipino record artist.
Among the international record producers involved in the camp are Bernard “Harv” Harvey, who’s produced tracks for Justin Bieber; Bassie Blue Hamilton, who’s also worked with Usher, Justin Bieber and also Bruno Mars; Steve Lillywhite who’s produced for U2 and Dave Matthews Band; Def Jam Records SVP Head of A&R Ernest Clark, who has produced for Big Sean, Nicki Minaj, John Legend, and also Justin Bieber; and EDM pioneer Ferry Corsten, who has worked with Benny Benassi, DJ Tiesto, and Armin van Buuren. Also back are veteran Elements mentors Ebe Dancel, Gabby Alipe, Quest, Jungee Marcelo, Jimmy Antiporda, Thyro Alfaro, Jay Durias, and Audie Gemora.
Among the international record producers involved in the camp are Bernard “Harv” Harvey, who’s produced tracks for Justin Bieber; Bassie Blue Hamilton, who’s also worked with Usher, Justin Bieber and also Bruno Mars; Steve Lillywhite who’s produced for U2 and Dave Matthews Band; Def Jam Records SVP Head of A&R Ernest Clark, who has produced for Big Sean, Nicki Minaj, John Legend, and also Justin Bieber; and EDM pioneer Ferry Corsten, who has worked with Benny Benassi, DJ Tiesto, and Armin van Buuren. Also back are veteran Elements mentors Ebe Dancel, Gabby Alipe, Quest, Jungee Marcelo, Jimmy Antiporda, Thyro Alfaro, Jay Durias, and Audie Gemora.
The support for Elements Music Camp shows Globe and its original production arm, Globe LIVE's active involvement and dedication in helping develop talented local artists in the music industry, and as leading entertainment provider in the country, the only brand that provides the tools to support obsessions and superfandoms to “Create. Unstoppable Love.”
“We want to create the venue for talented local musical artists to showcase their craft, assist them, nurture and curate their creative products, and help them bring their music out to the world and hopefully, discover the next great, big thing in Original Pilipino Music,” Caliro explained. “We’re excited to leverage our association with Spotify for Elements. As the biggest ad-supported music streaming service in the Philippines, Spotify is one of the best platforms for new artists to be discovered and showcase the 10 songs that will be produced at the camp.”
The Elements Music Camp was founded by Twinky Lagdameo, acclaimed composer Maestro Ryan Cayabyab, and businessman Julio Sy Jr. in 2010.
Previously the camp focused on three important aspects: technical, creative and business with the mentors belonging to the top tiers of the industry. The mentors talked about a wide range of topics including Philippine music history, music theory, lyric writing and musical arrangement.
“This year, we’re going to take the next step and level up. We’re focusing on the technical aspect of creating songs and help the inherent talent of the Filipino singer-songwriter and move it to the level where we feel we could make it into something that is with universal appeal,” shares Ms. Lagdameo.
The 5-day training and development workshop will include an on-site practical teaching and application in mobile recording studios and includes lessons from some of today’s best local music artists: singer-songwriter Clara Benin, known for songs including “Tila,” and “Closure;” singer-songwriter and visual artist Reese Lansangan; and independent composer and musician Bullet Dumas, among others.
With Globe at the helm and co-presented with FrontRow, the artists and producers will get leverage through Globe’s partner platforms such as Spotify, Facebook, and YouTube, so more people can experience the content and the music created through the camp.
“We are thankful that Globe came in through Joe (Caliro), who readily agreed to provide support after a talk with Audie Gemora, who is an Elements mentor for Performance,” said Ms. Lagdameo.
Lagdameo said that what’s going to be different about this year’s camp is that it will be bigger and better—a level up on what they used to do. Compared to previous camps, the focus is now on the technical aspect. Before it was about the ability to create, to perform. Now it’s a camp where, if one has a good song, has the opportunity to share it to a worldwide audience thanks to Globe and its partners.
This year, ten aspiring music artists will snag a chance to get into the Elements Music Camp. Selection is open for all musicians/songwriters nationwide (aged 21-35), including previous Elements alumni.
Before being selected, applicants will go through a rigorous screening process after which, the team of ten highly-rated, multi-awarded record producers—five local and five international—will select the final ten campers. Campers will then be mentored and closely taught in a 5-day music camp, using sophisticated mobile studios.
To kick-off the celebrations, there will be a reunion concert featuring past mentors and campers such as Ben & Ben, Bullet Dumas, Ebe Dancel, Joey Ayala, Nyoy Volante, and many more, on July 21, 2018, at the UP Theater. Fans should also watch out for a series of videos by Globe Studios following this year’s campers as they go through the mentorship program.
For interested, aspiring, and/or unsigned singer-songwriters, they can submit a demo and fill out the application form at glbe.co/jointhecamp. Application period is from July 5 - 31, 2018.
For more about Globe Telecom, visit www.globe.com.ph.
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