In only its fourth year of joining the Philippine Quill Awards, Public Relations and Content Marketing agency Comm&Sense has received yet another affirmation of its data-driven #IntelligentPR strategy, as it was named first runner-up Agency of the Year (AOY) by the International Association of Business Communicators - Philippines.
This was also Comm&Sense’s AOY nomination for the second year in a row.
Along with Comm&Sense’s first runner-up AOY honors came a special award from the 18th Philippine Quill Awards. The agency’s collaboration with leading health maintenance organization (HMO) PhilCare bagged the top prize in the Communications Research division for its CQ Wellness Index beating other corporate heavyweights.
Rolled out during the imposition of the first enhanced community quarantine (ECQ) in the summer of 2020, the PhilCare CQ Wellness Index looked into the actual state of well-being of Filipinos amid the lockdown stemming from the COVID-19 pandemic. The study also examined how various sectors of society across the country responded to the effects of the lockdowns and the pandemic as a whole.
The PhilCare CQ Wellness Index was also nominated for the top award in COVID Communications, a special division in this year’s Quills dedicated to business communication efforts in response to the pandemic. Meanwhile, the study’s publicity effort also won a Quill award of merit under the Communications Management division.
Apart from the two collaborations for the PhilCare CQ Wellness Index, Comm&Sense and its affiliates received 13 awards for its collaborations with clients in the fast-moving consumer goods (FMCG), financial, and healthcare industries. All in all, the agency received six Quill awards of excellence and nine Quills of merit.
A full-service digital PR agency established in 2005, Comm&Sense has since then always believed and practiced #IntelligentPR, which is rooted in data, whether from clients or from research. Data and actionable insights are crucial in each communication plan the agency makes for campaigns to have impact on their respective target audiences.
The data-driven content is then followed by creative execution and smart amplification. Together, the three elements are what clients need to build credibility with their respective customers.
“It’s an honor to be receiving these achievements from the Philippine Quills with most of the efforts done as we celebrated our 15th anniversary in 2020. But while we are happy with these awards, we are more fulfilled with the validations of our data-driven communications strategy from peers in the communications business,” said Comm&Sense founder and president Jaeger L. Tanco.
“Truthful and relevant data have always been at the center of any intelligent decision-making, especially amidst the pandemic. Together with our partners, we look forward to providing more insights that impact individuals, businesses, and society, as we rise from this crisis,” said Comm&Sense Director Eusebio H. Tanco.
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