MANILA, 11 May 2021 — Abbott, a global healthcare company and Shopee, a leading e-commerce platform in Southeast Asia and the Philippines, are coming together to help improve nutrition at every stage of life for people in the country. Nutrition for the Whole Family, a regional initiative across six countries including the Philippines, will be held on Shopee Super Brand Day this May.
The Nutrition For The Whole Family campaign aims to nurture families to live fuller lives through good nutrition, and through this program, families will receive nutrition tips, engage with a nutritionist and get to select a range of Abbott’s science-based nutrition products for children and adults.
Consumers are prioritizing their health by being more mindful of their diets. Eating is no longer just about taste and sustenance – nutrition has become a key element in living better and healthier.
According to Abbott’s annual brand health study, Filipino consumers are engaging in outdoor activities like gardening, as well as taking vitamins and minerals to supplement their health and wellness habits.
More people are shopping for health-related products such as nutritional supplements online, with the Health category on Shopee growing year-on-year. To meet the growing demand online, Abbott and Shopee want to support families in choosing the right nutrition products for their needs.
Abbott brands participating in the campaign include Similac GainSchool, Similac TummiCare, PediaSure Plus, Ensure Gold, and Glucerna. Through Shopee's suite of engagement tools, consumers can look forward to fun ways to improve their nutrition.
“Proper nutrition is the foundation for living your best life. That’s why Abbott strives to strengthen communities around the region through the power of science-based nutrition as we believe that with good nutrition, every stage of life can be a healthy one. Through our partnership with Shopee, we can empower more families to choose nutritious food by providing valuable information and tips as well as a range of specialized nutrition products to eat healthy,”says Dr. Jose Dimaano, Medical Affairs Director Asia-Pacific at Abbott.
Martin Yu, Director at Shopee Philippines, says, "It is crucial for consumers to get access to reliable information when shopping for health-related products. As such, we’re happy to work with Abbott, a globally trusted brand, to launch this campaign that educates consumers on nutrition in a fun and interactive way. We invite consumers to join us and learn about science-based nutrition tips, as well as shop for Abbott’s high-quality nutritional products through this Super Brand Day.”
Starting May 12 until May 14, shoppers can access special content features, including:
Nutrition Tips: A healthy immune system is supported through good nutrition. Consumers can receive nutrition tips on the Alagang Abbott Facebook page to discover the different nutrients and how they help fight against illnesses and infections.
Shopping Guide: Good nutrition starts with making smart choices in the store. Abbott product listings on the Shopee platform will feature the nutrition benefits of the products to help consumers select the right specialized nutrition supplement according to their needs.
Find out more about Abbott’s Nutrition for the Whole Family at www.facebook.com/AbbottNutritionPH/. Click here www.shopee.ph/abbottph to purchase on Shopee.
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About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.
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