Eastern Communications, one of the premier telecommunications companies in the Philippines, has been awarded as Asia’s Best Employer Brand at the recent Asia’s Best Employer Brand Awards 2021 held in a hybrid awarding ceremony in India.
With their exemplary support for employees amidst these unprecedented times, Eastern Communications with its internal campaign entitled “Happy Eastern Campaign” received the recognition among organizations that have used marketing communications and employee engagement activities in effectively in attracting, retaining and developing talent, and promoting overall employee welfare.
The campaign focused on the well-being and health of Eastern Communications’ employees, reinforcing strong connections within the organization in the time of isolation. On top of financial and medical assistance, the company also provided interactive and engaging virtual activities such as digital dialogues, wellness webinars, online games, and donation activities for frontliners. Eastern Communications also created COVID-19 Task Force at the onset of the pandemic that implements guidelines, shares updates, and ensures proper sanitation. This unit also focuses on executing government protocol on the pandemic, addressing employees’ health related concerns, and developing safety guidelines and return-to-work plans.
“I would like to thank the organizers and jurors of the Asia’s Best Employer Brand Awards for this recognition. Not only are we here to provide a strong connection to businesses, but we are also committed to ensuring that our employees are safe, healthy, productive, and are well-equipped to handle the challenges of the pandemic,” shared Eastern Communications Co-Coordinator Atty. Aileen Regio.
Asia’s Best Employer Brand Awards 2021 recognized the organizations who used marketing communications effectively for Human Resource Development and in developing and innovating talent. It is intensely researched by the undersigned and chaired and headed by Dr. Indira Parikh Ex-Dean of Indian Institute of Management, Ahmedabad.
For more information about Eastern Communications’ initiatives, visit eastern.com.ph.
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