January 4, 2023

Red Ribbon gives love, grants children’s wishes in Christmas outreach

Red Ribbon gives love to the children of Alay Pag-Asa Foundation by granting their Christmas wishes
and spending a fun and love-filled day with the kids.

What better way to celebrate Christmas than making children's wishes come true? This holiday season, Red Ribbon brings the magic of Christmas to the children of Alay Pag-Asa Foundation Inc., in Mandaluyong City through an outreach that furthers the brand's purpose of encouraging Filipinos to give love everyday in big and small ways.

The children’s eyes sparkled with joy as they received special boxes that were especially made for each of them. Gifts from their wish lists, Red Ribbon treats, school supplies, and Noche Buena packages were all packed with love by Red Ribbon.

The children were also treated to games, balloon art, and even a magic show. Completing the Christmas party was a table filled with their favorite food and delectable Red Ribbon cakes and pastries.

“Christmas is a very special occasion for us. This is the season when we give love through our cakes and pastries. Today, we are giving love to our community by granting kids their wishes and giving them gifts that we have specially prepared for them,” Joey Dominguez, Red Ribbon President, shared.

Red Ribbon spreads Christmas cheer and gift-giving through a donation to Alay Pag-Asa Foundation, a community-based NGO helping indigent families in Mandaluyong City.

Celebrating moments of love

Alay Pag-Asa Foundation is a community-based NGO helping indigent children, youth & their families in Mandaluyong City. Atty. Eduardo V. Bringas, Alay Pag-Asa Foundation Chairman, thanked Red Ribbon for the generous love that has been extended to them. “We are blessed to have been chosen as a beneficiary of the Red Ribbon Give Love Today program, so that these children can experience the joy of Christmas,” Atty. Bringas said.

“We really wanted to bring to life the brand's mission by giving love today to the kids. Red Ribbon has always been part of Filipino celebrations, and today, we celebrate Christmas with the kids of Alay Pag-Asa,” says Cathleen Capati, Red Ribbon Assistant Vice President and Marketing Head

Christmas is about making others happy with presents and your presence. Give love this season with Red Ribbon cakes and pastries, available at your nearest Red Ribbon branches, or through www.redribbondelivery.com.ph, the official Red Ribbon App, or through Grabfood and Foodpanda


The children of Alay Pag-Asa Foundation each got a gift box containing an item they wished for, Noche Buena packages, toys, school supplies, and Red Ribbon treats.


The children of Alay Pag-Asa Foundation were surprised to see their wishes come to life!


Noche Buena packages, school supplies, and Red Ribbon pastries completed the 
Give Love Today gift boxes


A child from Alay Pag-Asa Foundation with her Christmas wish granted by Red Ribbon


A child beneficiary from Alay Pag-Asa Foundation with her gift from Red Ribbon


Alay Pag-Asa Foundation kids and staff were treated to a buffet of sweet treats from Red Ribbon!


The children happily enjoyed their meals after a fun and love-filled day

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