PLDT and Cisco urge organizations to prioritize digital transformation

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PLDT Enterprise, the business arm of PLDT, and BOUNDLESS: Philippine Digital Convention 2022 (PH Digicon) highlighted emerging technologies and practices to help leaders and consumers adapt to the ever-changing business landscape during the panel discussion “Going Beyond the Future of Tech,” moderated by PLDT-Smart FVP and Group Head of Corporate Communications, Catherine Yap-Yang. The panel was joined by global tech leaders such as ePLDT President and CEO, Victor S. Genuino, Nokia Vice President and Head of Southeast Asia, Daniel Jaeger, and Cisco Head of AppDynamics, APJC, Simon Rizkallah.

 ePLDT President and CEO, Victor S. Genuino on adapting to the ‘new normal’ for consumers and businesses 

“With today’s ever changing business landscape, enterprises are seeing the need to adapt because consumers are changing the way they consume products and services: they want goods and services delivered in a convenient, timely, and secure manner,” explains Victor S. Genuino, ePLDT President and CEO. “Businesses are realizing that if they are to adapt to this new normal, their businesses have to transform as well.” 

Cisco, the worldwide leader in technology, and one of this year’s keystone sponsors for PH Digicon 2022, shared insights on how the company embodies what it means to be boundless–in terms of always putting customers first and helping build a resilient and flexible enterprise as companies bounce back into their new normal.    

“From Cisco’s perspective, the end user is always in mind,” says Simon Rizkallah, Head of AppDynamics, APJC, Cisco. “We also understand that digital transformation really occurs with the service provider. [And so, we congratulate] service providers like PLDT who have managed, during COVID, to live up to the level that customers were looking for and enable people to operate their businesses, for people to work from home, and for kids to continue their education through e-learning.” 

 Simon Rizkallah, Head of AppDynamics, APJC, Cisco talked about how digital transformation is a continuous evolution 

Rizkallah goes on to explain that from a digital transformation perspective, it is still occurring, that it is a continuous task and evolution. Cisco also continues to take steps into adapting to this evolution, from insight and automation to sustainability in smart infrastructure, and data security. 

“For us at Cisco, the Environmental, Social, and Governance requirement is top of mind. So, everything that’s going to come out from Cisco moving forward is going to be focused on power and how we can become greener for the environment,” Rizkallah shares. “Security is also top of mind for everyone. We’ve seen hacks across the globe and power utilities, so, [for us and service providers] how do we protect this critical infrastructure as it becomes digital?” 

PH Digicon remains to be the Philippines’ most prestigious and one of the most sought-after digital thought leadership events in APAC that brings together global thought leaders and technology experts from across all industries. 

For more information, visit https://pldtenterprise.com/.