(P&G Philippines team at the 2023 APAC Tambuli Awards)
Procter & Gamble (P&G)
Philippines, the trusted consumer goods company with superior products that
promote health and hygiene, won four (4) accolades at the Asia Pacific (APAC)
Tambuli Awards in recognition of the marketing excellence of its people and the
waste reduction sustainability efforts of its brands.
The APAC Tambuli Awards is an awarding body that recognizes
businesses and brands that champion purpose and create a significant impact in
the lives of people, drive business growth, and contribute to the common good
of society.
Kristine Tang Chan,
P&G Philippines Vice President for Marketing, was named "Chief
Marketing Officer of the Year” for her notable leadership in transforming
P&G's multi-million dollar brands into a powerful Force for Growth and a
Force for Good in the Philippines and Asia. In her 16 years in P&G, she
successfully led the growth of various Fabric and Home Care brands like Tide,
Downy and Joy across the Philippines,
Vietnam, Malaysia, Singapore, Thailand and Japan. On top of building
brands, Kristine has shown her passion and commitment to developing the next
generation of P&G marketing leaders.
She coaches and grows the best brand building talent in the Philippines
and across Asia – from new hires to senior brand leaders.
P&G Asia Pacific, Middle East, and Africa Regional Brand
Director Mariel Chavez was recognized as the "2022 Young Marketing
Leader of the Year” for her versatile leadership and ability to transform
various business challenges and consumer opportunities into relevant
initiatives that resulted in sustainable sources for growth for Tide and Downy
Philippines. Chavez delivered three-peat growth highlighted with Tide’s
campaign evolution into “Tide Perfect Clean". Mariel also grew the Downy
business despite pandemic challenges through her “Downy Bye Bye Bahayrus”. Campaign.
Ralph Morales,
P&G Philippines Laundry Brand Director, won the "2023 Young Marketing
Leader of the Year" award, earning P&G a back-to-back in this
category. Morales played a pivotal role in Ariel's business turnaround to regain
market leadership. Prior to this, he also drove record-high success for
Gillette with innovative campaigns like "Gillette Rewards" and
"Groom-from-home." Morales also has a passion in building future
brand leaders. He was awarded “P&G Coach of the Year” in 2022 and teaches
marketing classes in one of the top universities.
P&G's Project LESS Sustainability Initiative was awarded the Bronze Award in the Corporate Purpose and
Sustainability — “Care for the Environment” category. Project LESS led to the
company’s reduction of waste via use of more sustainable packaging alternatives
across its supply chain operations. With Project LESS, P&G shifted its product
bundling and customization packaging by converting single-use laminate-based
bellybands and stickers to 100% FSC-certified papers; introduced flexible and
sustainable point-of-sale materials (POSMs) and displays; and rendered P&G
cartons into sustainable honeycomb-like wrappers for last mile packaging in
e-commerce deliveries.
“P&G is honored to have its Marketing talent and
sustainability initiatives recognized at this year’s Asia Pacific Tambuli
Awards. This is a testament to P&G’s commitment to being a Force for Growth
and a Force for Growth in the Philippines by leading purposeful and sustainable
brand campaigns that uplift the economy and empowers communities we serve,”
says Anna Legarda, P&G Philippines Communications and Sustainability
Director.
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