The Department of Trade and Industry (DTI) successfully wrapped up its 2024 Bagong Pilipinas National Trade Fair (NTF), leaving a lasting impression of the nation's dedication to sustainability, innovation, and the promotion of high-quality Filipino products. Held at the Megatrade Halls of SM Megamall in Mandaluyong City from August 21 to 25, the event, themed "Go Green! Go Local!" drew in thousands of visitors and generated impressive sales for participating micro, small, and medium enterprises (MSMEs).
Organized by the DTI through the Bureau of Market Development, Promotions and OTOP (BMDPO), this year’s NTF brought together over 270 exhibitors from across the regions, showcasing a diverse range of artisanal and non-food products crafted from sustainable raw materials such as bamboo, natural fibers, and native grass. In addition, the fair featured unique food items, Halal products, coconut-based innovations, novelty items, holiday decor, and home furnishings, providing a comprehensive showcase of Filipino craftsmanship and ingenuity.
A major draw of the event were the special pavilions that featured curated selections of sustainable and innovative products. These included:
· The Philippine Sustainability Pavilion, highlighting eco-friendly products made from bamboo and natural fibers.· The Coconut Philippines Pavilion, showcasing innovative coconut-based products.· The Obra Pavilion, displaying creative outputs from design scholars.· The KAPEtirya Coffee Pavilion, celebrating the rich coffee culture of the Philippines.· The RAPID Growth Project Pavilion, promoting products from farmer-beneficiaries of the DTI’s Rural Agro-Industrial Project for Inclusive Development and Growth (RAPID Growth) project.
Additionally, the Innovation and Services Cluster provided an information hub for both the MSMEs and visitors, offering free consultations by government agencies and private sector partners.
Key Accomplishments
- Record-Breaking Sales and Attendance: The 2024 NTF was not just a showcase of Filipino creativity but also a resounding success in terms of sales and attendance. Attracting almost 28,000 visitors, the fair generated an impressive Php72.377-million in cash sales, booked orders, and orders under negotiation for participating MSMEs, demonstrating strong consumer interest in locally-made, sustainable products.
- Business Matching and Networking: The event facilitated numerous business matching and networking opportunities, further broadening the market reach and collaboration potential for local entrepreneurs. This fostered an environment conducive to growth and expansion for MSMEs.
- Promotion of Sustainability and Innovation: The fair successfully highlighted the Philippines' commitment to sustainability and innovation, showcasing products made from eco-friendly materials and featuring cutting-edge technologies. This emphasis on sustainable practices underscores the country's dedication to responsible and ethical business practices.
- Empowerment of MSMEs: By providing a platform for MSMEs to showcase their products and connect with potential buyers and partners, the NTF played a crucial role in empowering local entrepreneurs. The event offered valuable opportunities for business growth and development, contributing to the overall economic progress of the country.
DTI Acting Secretary Cristina A. Roque expressed her gratitude to all participants, exhibitors, and partners, underscoring the fair’s significant contribution to the growth and development of MSMEs in the Philippines. “Let this fair be a reminder that together, we can do great things. Together, we can create a future where sustainability and prosperity go hand in hand, and where Filipino products are celebrated not just here, but around the world,” she stated.
Further, Roque reiterated the Bagong Pilipinas development agenda for MSMEs: “The government, the private sector, and the entire nation stand with you. We are committed to providing you with the support, resources, and opportunities you need to thrive.”
As the 2024 NTF closed, the theme “Go Green! Go Local!” resonated strongly, leaving attendees inspired by the rich cultural heritage and innovative spirit that characterize Filipino craftsmanship. The DTI looks forward to building on this success in future events, continuing its unwavering support for the growth and prosperity of Filipino businesses.
For further information about national domestic trade fairs and other DTI initiatives, please follow the social media pages @BDTP on Facebook, @DTI_BDTP on X, and @dti.bdtp on Instagram, YouTube, and TikTok.
Aspiring entrepreneurs interested in participating in future DTI-BMDPO fairs can contact their local DTI office or email Director Marievic Bonoan of the Bureau of Market Development, Promotions, and OTOP at BDTP@dti.gov.ph.
