DTI 2026 COCONUTPhilippines Trade Fair generates P309.57M in sales

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Proving that trade exhibitions offer far more than simple product exposure, the Department of Trade and Industry’s (DTI) 2026 COCONUTPhilippines Trade Fair generated P309.57 million in total sales.

The impressive figure marks a major milestone for Filipino coconut enterprises following the event held from August 26 to 30 at the SMX Convention Center Manila.

DTI Sec. Ma. Cristina Roque (4th from left) formally opened the 2026 COCONUTPhilippines Trade Fair held on September 26 to 30 at the SMX Convention Center Manila. The 5-day event generated P309.57M in total sales for the participating cocopreneurs.

This year’s fair brought together 300 micro, small and medium enterprises (MSMEs) from across the Philippines. The sales performance represents a massive leap from the P96.9 million generated by 213 participating businesses during last year’s event.

Participating “cocopreneurs” showcased a wide variety of value-added products across food and beverage, health and wellness, personal care, home and lifestyle items, craft, and sustainable non-food materials. The strong turnout highlights both an expanding local coconut industry and the growing capacity of domestic businesses to meet diverse consumer and commercial demands.

Held in conjunction with National Coconut Week, the fair demonstrated a collaborative, whole-of-government approach. DTI’s market-development strategies in tandem with programs led by the Philippine Coconut Authority (PCA) and partner agencies under the Coconut Farmers and Industry Development Plan (CFIDP).

As the lead implementing agency, the PCA coordinates targeted initiatives designed to strengthen the coconut sector and raise incomes for local forming communities.

The wider CFIDP ecosystem also supports total industry growth—funding farmer assistance, cooperative training, research, technology adoption, product innovatio and enterprise building.

The event kicked off with a ribbon-cutting ceremony led by DTI Secretary Cristina A. Roque alongside key PCA leadership. Highlights of the opening included the release of the CFIDP Coffee Table Book, the launch of the 2022–2025 CFIDP Terminal Report documenting key milestones and beneficiary stories, and the debut of the official CFIDP website to streamline public access to industry resources.

To maximize commercial opportunities, the event featured a dedicated Buyers Lounge. Here, coconut MSMEs met directly with corporate and institutional buyers to pitch product lines, discuss sourcing requirements and secure long-term business partnerships.

Ultimately, the success of the 2026 COCONUTPhilippines Trade Fair reinforces how research, technology, and market development can align under unified government leadership to create sustainable, high-value economic opportunities for Filipino coconut farmers.

2026 COCONUTPhilippines Trade Fair to showcase the modern Philippine coconut industry

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The Philippine coconut industry takes center stage at the 2026 COCONUTPhilippines Trade Fair, which will bring together approximately 300 coconut micro, small, and medium enterprises (MSMEs) from across the country from August 26 to 30 at the SMX Convention Center Manila in Pasay City.

More than a marketplace for traditional coconut products, the five-day fair will showcase how Filipino entrepreneurs, farmers, researchers, government agencies, and industry partners are transforming one of the country's most important agricultural resources into innovative, sustainable, and increasingly diverse products and business opportunities.

The fair will bring greater visibility to initiatives supporting the development of the coconut industry and promote closer collaboration among government agencies and industry stakeholders.

Organized by the Department of Trade and Industry's Bureau of Market Development, Promotions, and OTOP (DTI-BMDPO), the 2026 COCONUTPhilippines Trade Fair will feature 300 coconut MSMEs offering food and non-food products from different regions of the country.

From familiar coconut-based food products to new applications in health and wellness, personal care, home and lifestyle, the exhibition will demonstrate how enterprises are moving further into value-added production, product innovation, improved packaging, and new markets.

The fair also brings together implementing agencies of the Coconut Farmers and Industry Development Plan (CFIDP), led by the Philippine Coconut Authority, to highlight programs, services, technologies, research outputs, and accomplishments supporting coconut farmers and other industry stakeholders.

CFIDP implementing agencies will maintain information desks throughout the event, providing visitors and beneficiaries with opportunities to learn about government programs and engage directly with the agencies involved in coconut industry development.

Special features will offer visitors different ways to discover the versatility and potential of the Philippine coconut industry. The CocoBar Café will showcase innovative coconut-based food and beverages, while the CFIDP Selling and Showcase Area and Product Pavilions will feature diverse, value-added coconut products from participating MSMEs. The CFIDP Pavilion and CFIDP Implementing Agencies area will highlight government programs, services, and support for farmers, MSMEs, and other industry stakeholders, demonstrating the many opportunities across the coconut value chain.

Four days of business talks and cooking demonstrations will complement the exhibition, bringing industry knowledge, entrepreneurship, product applications, and market trends to the fair stage.

Market development will also be a key part of the event. Through Business Connect, participating cocopreneurs will have opportunities to meet institutional buyers and prospective market partners in targeted business-matching sessions designed to turn product exposure into potential orders and longer-term commercial relationships.

The 2026 edition builds on last year's performance. The 2025 COCONUTPhilippines Trade Fair generated Php96.9 million in total sales for 213 participating cocopreneurs. This year, participation expands to 300 coconut MSMEs, giving more enterprises access to consumers, buyers, market information, and potential business partners.

For visitors, the fair is a chance to see, taste, and discover just how far the Philippine coconut industry has come. From innovative products and new technologies to the enterprises and communities behind them, the 2026 COCONUTPhilippines Trade Fair brings the industry’s possibilities to life and invites the public to be part of its continuing growth.