Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska program will tip-off in Manila this January

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The Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska program will tip-off in Manila with a coaches clinic on January 24 followed by an open clinic on January 25. A second coaches clinic and open clinic will be held in Bacolod on January 31 and February 1 respectively. 

Returning for the eighth consecutive year, this year’s program will reach more than 700 schools and communities nationwide.

Jr. NBA/Jr. WNBA is the league’s international youth development program that promotes basketball participation, sportsmanship and teamwork, and an active lifestyle among boys and girls. The 2015 Philippine schedule includes school clinics as well as coaching seminars in the lead up to Regional Selection Camps where standout participants will be selected to participate in the National Training Camp in April. The National Training Camp will culminate with the selection of 10 Jr. NBA and 5 Jr. WNBA All-Stars, providing the select campers with a unique NBA experience which they will share with fellow Jr. NBA All-Stars from across Southeast Asia later in the year.

Jr. NBA was introduced in the Philippines in 2007 to 16 public and private schools in Metro Manila. In 2008, the program expanded to more than 200 schools and reached approximately 20,000 students, parents, and coaches across the country. In 2013, the program reached over 500 schools and communities and 70,000 students, parents, and coaches across the country.

Among its noted All-Stars alumni are Kiefer Ravena of the Ateneo Blue Eagles (2007), Carlo Escalambre of the San Sebastian Staglets and Mark Jayven Tallo of the De La Salle Green Archers (2009), Henry Asilum of the UP Fighting Maroons and Kib Montalbo of the De La Salle Green Archers (2010), Dawn Ochea of Sacred Heart School-Ateneo de Cebu and Kobe Paras of La Salle Greenhills (2011), Aljun Jay Melecio of De La Salle Zobel Baby Archers (2012) and Ricci Rivero of La Salle Greenhills (2013).

The program remains free and open to players between 10 and 14 years old. Registration is now ongoing through the official Jr. NBA/Jr. WNBA website www.jrnba.asia/philippines. Fans can follow us on Facebook at www.facebook.com/jrnbaphilippines and on Twitter at www.twitter.com/nba_philippines. 

 For all things NBA, visit www.nba.com.

The complete Jr. NBA/Jr. WNBA Philippines 2015 schedule will be released at a later date.

Alaska Milk Corporation and Royal FrieslandCampina partnership brings dairy expertise, shares health info for mothers and for babies' journey of growing up

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Alaska Milk Corporation, a leading Filipino milk company which has established its brand leadership for 40 years in the country and Royal FrieslandCampina, one of the world’s leading dairy companiesare committed to deliver products which promote proper digestion and absorption that will help infants and young children grow healthy inside and out.

Forty years ago, Alaska Milk Corporation’s (AMC) journey with mothers began, and ever since, the company has been a trusted ally in providing everyday affordable nutrition to Filipino families.

Today, this unwavering commitment is made even stronger as Alaska Milk Corporation partners with Royal FrieslandCampina, the Dutch dairy company that has been supplying mothers all over the world with high quality dairy nutrition for over 130 years now.

Tiffany Anne Santuyo, Registered nutritionist/Dietitian/Nutrition Consultant
of Alaska Milk Corporation

A parnership of Alaska Milk Corporation and Royal FrieslandCampina bringing dairy expertise was formally launched held at the Solaire Resort and Casino Grand Ballroom last April 8, 2014 with the presence of Tiffany Anne Santuyo, Registered nutritionist/Dietitian/Nutrition Consultant of Alaska Milk Corporation and from the FreislandCampina Dairy Foods, Dr. Henkjan Verkade, Prof. of Pedriatics University of Groningen, University Medical Center, Groningen, The Netherlands/Consultant, and Dr. Anne Schaafsma, Senior Scientist Nutrition, Global Nutrition Development team of FreislandCampina Innovations International.

Together with FrieslandCampina, AMC continues to offer essential nutrients from milk at any stage of the people’s lives. Mothers can now benefit more from the combined power of their expertise. By offering trustworthy and tasty dairy products to billions of people all over the world, FrieslandCampina contributes towards safeguarding food and nutrient security.

Here are some sharings of the experts from Alaska Milk Corporation and Royal FrieslandCampinathe during the launch of their partnership and with the theme "Friso Four Shares Journey of Growing Up."

Mild processing preserves protein quality. Royal FrieslandCampina, has ventured into producing quality milk that aids not only in digestion but helps children absorb necessary nutrients for growing up and becoming strong inside and out. Through extensive research and innovations in milk production, Royal FrieslandCampina has endeavoured to ensure that it produces milk that will provide premium nutrition for infants and young children.

Just as feeding and nutrition is important to the health of a child, digestion is also crucial as it determines the absorption of nutrients from milk. The speed of digestion determines the speed at which nutrients are made available to the bloodstream.

The transition from breast milk to infant formula often results in constipation or diarrhea among infants. This is due to the significant differences in composition between infant formula and human milk.

There must be an understanding of the main differences between infant formula and breast milk to understand how these two different types of milk are digested by children. Studies have shown that consuming breast milk results most often in soft stool among infants.

Although there are differences in protein, fat and carbohydrate compositions between breast milk and infant formula, it is hypothesized that the production of the milk is highly relevant to digestion. During processing, proteins combine with carbohydrates (glycation) in such a way that digestion becomes very difficult. Non-digestion proteins can lead to unfavourable metabolic responses and changes in gut integrity. Mild processing in the factory can overcome these problems.

With stringent quality control, and its solid focus on promoting innovation, Alaska Milk Corporation and Royal FrieslandCampina are committed to deliver products which promote proper digestion and absorption that will help infants and young children grow healthy inside and out.

For detailed legal information, you may search EXECUTIVE ORDER NO. 51 (October 20, 1986): Adopting a National Code of marketing of breastmilk substitutes, breastmilk supplements and related products, penalizing violations thereof and for other purposes.

(Source: The Lawphil Project Arellano Law Foundation http://wwww.lawphil.net/executive/execord/eo1986/eo_51_1986.html)