Breeze Powers Up Every Mom’s Washing Experience with the New Breeze Power Machine’s Best Ever Clean

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Breeze, a laundry brand known for tough stain removal, recently hosted an event to launch its new Breeze Power Machine Liquid Detergent with its Best Ever Clean compared to its previous formulations. With the goal of empowering every mom, this revolutionary product is specifically designed to enhance the laundry experience. Breeze Power Machine Liquid comes in three variants: Fresh Clean, Rose Gold and the newest - Luxe Red.

Breeze Philippines Assistant Business Performance Manager Julianne Pasumbal and Business Performance Manager Lara Santos

“The new Breeze Power Machine Liquid is a game-changer for moms who want the best for their families since they can tackle tough stains with confidence given its improved formula that adds more power to their partner washing machine,” said Lara Santos, Business Performance Manager of Breeze Philippines. “We understand the daily challenges of laundry. Even after using a washing machine, most still have to manually scrub and soak for hours to remove tough stains and that’s why we’ve continuously improved our product and makes the process easy.”

Unilever Home Care R&D CTI Asst. Manager Lorena Miranda and Unilever Research and Development Manager, Amor Prieto

“Our focus was on creating a formula that delivers on all fronts—powerful stain removal, a refreshing scent, and an enhanced laundry experience,” added Amor Prieto, Unilever Research and Development Manager. “We want to give consumers a product that truly enhances their daily lives by making laundry not just a chore, but a rewarding task.”

The new Breeze Power Machine Liquid promises to level up your laundry game. With its advanced formulation, it delivers more cleaning power compared to previous Breeze Power Machine Liquid formula, ensuring a deep clean and leaves clothes with new fresh fragrance

Breeze's latest innovation is all about giving more power to your washing machine compared to its previous formulations, making laundry day efficient and pleasant. As such, Breeze Power Machine Liquid is recommended by washing machine brands such as Condura, Dowell, Fujidenzo, and Midea.

Breeze Power Machine Liquid Detergent is available in all leading supermarkets nationwide and at Unilever Home Care’s Shopee and Lazada pages.

For more information, visit Breeze Philippines official Facebook Page at www.facebook.com/BreezePhilippines.

Breeze pays tribute to hardworking hero moms with nationwide 1 Laba Day

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Sige Moms Christine Bersola-Babao, Dimples Romana and Gladys Reyes tackle their mommy duties with ease, thanks to Breeze 1 Laba guarantee. 

Breeze treated more than 19,000 hardworking moms across the Philippines to a day of rest, games and exciting surprises at the first-ever 1 Laba Day.

Celebrating the heroes of the home, the leading detergent brand took care of their laundry chores, washing a total of 481,536 clothes, in a series of events held simultaneously in multiple barangays in Metro Manila, Pangasinan, Batangas, Cebu, and Davao. 

Sige Moms Christine Bersola-Babao, Dimples Romana and Gladys Reyes tackle their mommy duties with ease, thanks to Breeze 1 Laba guarantee

Celebrity moms and surprise guests, including Sige Moms Christine Bersola-Babao, Gladys Reyes and Dimples Romana, headlined the nationwide events. At Barangay Commonwealth in Quezon City, radio DJ Laila Chikadora also kept the crowd entertained with her witty jokes and led the fun bingo games where moms won bicycles, skateboards, inflatable swimming pools and other toys for their children. These prizes were meant to encourage moms to be Sige Moms who let their kids play and go on exciting adventures. 

While the moms enjoyed their day off from doing the laundry, Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse, took care of washing their clothes.

“We know how hardworking our mommies are, spending as much as three to four hours a day doing the laundry. Today, Breeze is taking care of washing their clothes so they can have some time for themselves and to have fun, as our way of thanking them and recognizing their admirable efforts,” said Mara Banson, Breeze brand manager. 

Christine Bersola-Babao

“As part of the Circle of Sige Moms, our job is to encourage mommies to allow their kids to be kids, even if it means getting dirty or having stained clothes,” said Christine.  “When we say yes to playing and going on adventures, we say yes to our children’s intellectual, emotional and physical growth.”

Dimples Romana

“My daughter Callie is very artsy and likes working with her hands. We love baking and often, we’d be covered in icing and food color of every hue,” said Sige Mom Dimples. “But I’m glad I allowed her to do that, because it’s very fulfilling when you see your child achieve great things because you allow them to do their own thing and pursue their passions.” 

Gladys Reyes 

“Being a mom is a 24/7 job,” added Sige Mom Gladys. “But because we have a dependable partner in Breeze, doing the laundry becomes easier and effortless. We can spend less time on washing clothes and have more time for ourselves and our family.” 

1 Laba guarantee 

Boasting of a revolutionary formulation, Breeze with ActivBleach empowers mommies everywhere to take on their endless tasks, removing even the toughest of stains in just one wash. Safe for both white and colored clothes, Breeze has a four-enzyme technology that removes more types of stains and a patented whitening technology that delivers visible whiteness in just one wash. 

Breeze with ActivBleach is also the first and only detergent brand with melamine perfume encapsulation technology that blooms in wash and bursts in wear, making sure that clothes keep smelling clean and fresh even when worn. It even has a unique active system for better foam profile and quicker lather, plus percarbonate TAED bleach that takes out bleachable stains without harming the environment. 

From September 1 to 7, mommies can also win a washing machine from Breeze in the Breeze 1Laba Challenge promo. 

To join, participants simply need to like the official Breeze Facebook page www.facebook.com/breezephilippines and look for the 1 Laba Day status update. They should then leave a comment on the post, with a photo of themselves doing the 1 Laba pose holding a Breeze pack and using the hashtag #Breeze1Laba. 

Take on millions of stains in just one wash with Breeze with ActivBleach, available in three sizes at supermarkets and groceries nationwide: 70g, 700g and 1450g packs.