Move over, K-beauty: P-beauty has arrive and Careline cosmetics is about to launch its smartest product yet

Tweet

For years, the global beauty conversation has been shaped by Korean skincare routines, Japanese minimalism, and French pharmacy staples. Now, a fourth force is stepping into that conversation: P-beauty.

UK-based medical aesthetics doctor Christine Hall

Careline Cosmetics is leading the charge. The homegrown Filipino brand is set to unveil its most innovative launch to date. Stackable makeup formats aren't new to the world, but a full makeup routine built into a single stackable system is a first of its kind for the Philippine market, and it's what caught the attention of Dr. Christine Hall, a UK-based medical aesthetics doctor named one of Tatler's Medics of the Moment and one of the most trusted voices bridging Western and Asian beauty audiences.

Her verdict: "This might be the smartest makeup launch yet."

It's not the first time Dr. Hall has spotlighted the Philippines. She has previously asked her international following whether Philippine makeup is the next big trend, and her early preview of the upcoming Careline launch has already reached over 50,000 views and at high engagement rates within days, well above typical benchmarks for beauty content on the platform.

"We are so happy to see P-beauty become a global movement," said Carmen Torralba, brand manager of Careline Cosmetics. "Careline has always believed in giving Filipinas better than basic, and this launch takes that promise further than ever!”

Full details of the launch will follow soon. In the meantime, follow Careline Cosmetics to watch out for the big reveal on Facebook, TikTok and Instagram at @carelineph!

Careline Cosmetics P49 and P99 deals extended until Dec 15

Tweet

‘Tis the season of gift-giving! And Careline, the sister brand of Ever Bilena, is making it even more merry and exciting as it extends its P49 and P99 deals on all its products until December 15, 2020!

Careline extends its sale on all its products until December 15

For affordable gift ideas, you might want to add to cart their P49 products which include Careline Kiss Sticks, Careline Lip Balm, Face Powder Refill, Pimple Concealer, the Berry Red Lip & Cheek Tint, and the Oil Control Blush in Peach Glow, Fresh Tomato, Touch of Pink, Rosy Cheeks, Starlight Shine, Pinkish Blush, Charming Pink.

Careline also offers great P99 deals! Some makeup products you might want to keep in your kit for the endless Christmas celebrations are the Stain Gloss, Jelly Tint, Best Brow Liner, Oil Control Liquid Makeup, Oil Control Face Powder, and Multi Sticks (Strobe, Contour, Peach, Rose, Blur, Brighten).

Head over to the nearest participating stores and avail of Careline’s Biggest 2020 Sale while supplies last: Watsons, SM Beauty Dept Store, Robinsons Dept Store, Robinsons Supermarket, SM Hypermarket, Savemore, Puregold, Shopwise, Rustans, Ace Centerpoint Department Store, Ace Centerpoint Supermarket, All Day Supermarket, Big A Dept. Store, Inc. (Magic Star Mall), Centro Department Store, Expression, Fishermall Department Store, Mart One, South Star Drug, Waltermart Department Store, Waltermart Supermarket Store, Davao Central Warehouse Club, JS Gaisano, LCC Department Store, Magic Department Store, Magic Supermarket, Metro Shoppers, NCCC Department Store, NCCC Supermarket- Palawan, KCC Group, Storezone, Supervalue, Inc, Wellcome Supermarket, Gaisano Capital Group, Alturas Group, Gaisano Capital Group, Gaisano Mall of Davao, Gaisano Grand Department Store, Gaisano Grand Supermarket, Gaisano Super Metro Group, Gasano Metro Group and Super 8 Supermarket.

To know more about this promo, follow Careline’s Facebook page (@CarelineCosmetics), Instagram (@carelineph), Twitter (@carelineph), Youtube (@Careline PH Official) and Tiktok (@carelineph).