CMIP partners with TESDA-NCR, builds training hub to empower Filipino skilled-workers

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Concepcion Midea Incorporated Philippines (CMIP), one of the country's leading appliance manufacturers, seals a partnership with the Technical Education and Skills Development Authority - NCR (TESDA-NCR) to augment the government agency’s resources in providing high-quality technical education facility for Filipinos.

(from left to right) Joecel Jones Anico, Commercial Sales, Aftersales and Quality Director of CMIP; Carmelo Layugan, Jr., ConcepCare Relationship and Fulfillment Team Business Unit Head of CIC; Anna Marie Alejandro, General Manager of CMIP; Hon. John Rey Tiangco, City Mayor of Navotas; Engr. Jovencio Ferrer, Jr., Regional Director of TESDA NCR; Leonardo Pinlac, District Director of TESDA CAMANAVA; and Floramel Joy Songsong, Executive Director of the TESDA Partnership and Linkages Office during the MOA signing agreement between CMIP and TESDA

As part of CMIP’s social collaboration programs, this initiative aims to provide a Technical Training Hub with all the necessary up-to-date equipment and tools, enhancing TESDA’s programs related to HVAC (Heating, Ventilating, and Airconditioning) and Home Appliance repair and installation with the Integration of IOT Technology.

This collaboration seeks to help produce competent and reliable technical workforce aligned with TESDA’s NC II and NC III regulations and certifications.

“This memorandum of agreement signing signifies more than just a formal commitment, it represents a milestone that collaborates effort between TESDA-Navotas, CMIP, and the City of Navotas. Together, we are dedicated to achieving a common goal, the establishment of an accessible, relevant, and conducive training facility for Filipinos who wish to learn and improve their technical skills,” shares Anna Marie Alejandro, General Manager of CMIP.

Present at the signing of the Memorandum of Agreement were Anna Marie Alejandro, CMIP’s General Manager; Carmelo Layugan, Jr., together with Engr. Jovencio M. Ferrer Jr., Regional Director for TESDA NCR; Leonardo E. Pinlac, District Director for TESDA CAMANAVA; and Hon. John Rey M. Tiangco, City Mayor of Navotas.

“What’s important to focus on now is for us to reach those who are meant to benefit from this partnership. All of the primary concerns they face currently will be solved only if they have a livelihood which we aim to provide,” says Engr. Jovencio M. Ferrer Jr., Regional Director of TESDA NCR.

“We are certain that this partnership will open a lot of doors of opportunities for our community. This will especially be of huge help to our trainees studying HVAC who, hopefully, will also become a Midea employee in the future. On behalf of every Navoteño that this collaboration will be able to support, we are very grateful for this partnership,” shares Hon. John Rey Tiangco, City Mayor of Navotas.

Established in 2013, CMIP unites Concepcion Industrial Corporation’s local expertise and network with Midea's global innovation, technology, design, and renowned expertise and reputation. United in purpose, the company strives to demonstrate its commitment to genuine care for Filipinos, guided by core values of passion, compassion, and excellence.

For more information, visit www.midea.com/ph, follow @mideaph on Instagram and Tiktok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.

CMIP opens first ever Midea AC Pro Shop to bring superior air treatment solutions in Central Luzon

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Committed to bringing world-class air treatment solutions to Filipinos, Concepcion Midea Incorporated Philippines (CMIP) in partnership with local air-con dealer Wintercool Ref & Aircon Services and Trading, has recently launched its first-ever Midea AC Pro Shop in Central Luzon. This is in pursuit of making user-friendly air-conditioning solutions accessible to the residents and businesses in Bulacan, Pampanga, and Nueva Ecija.

Midea AC Pro Shop

Located in Plaridel, Bulacan, the Midea AC Pro Shop introduces “My Professional Cool Idea,” providing high-quality residential air conditioners as well as light commercial air conditioners for the Filipino market. Customers can expect excellent customer service and professional recommendations from CMIP’s experienced sales consultants.

Additionally, with Wintercool’s highly-skilled technicians, the Midea AC Pro Shop guarantees after-sales service and support, so customers need not worry about the installation and maintenance of their appliances.

Present at the grand opening were Concepcion Industrial Corporation and Concepcion Midea Inc. Philippines’ Chief Corporate Affairs Officer, Mr. Rafael C. Hechanova, Jr.; Ms. Anna Marie M. Alejandro, General Manager of CMIP; Mr. Albert Wong, Deputy General Manager of CMIP; Mr. Alfie Rodriguez, CMIP Sales Director for Commercial & Industrial Solutions Group and Midea Building Technologies; Ms. Fides L. Bayot, Marketing Director of CMIP; Jonathan Zeng, Midea RAC Product Marketing Specialist, and Mr. Mario Dela Curz and Ms. Elvie Dela Cruz, General Manager and Owners of Wintercool Ref & Aircon Services and Trading.

(Left to right) Rafael C. Hechanova, Jr., Concepcion Industrial Corporation and Concepcion Midea Inc. Philippines’ Chief Corporate Affairs Officer; Mario Dela Cruz and Elvie Dela Cruz, General Manager and Owners of Wintercool Ref & Aircon Services and Trading; Anna Marie M. Alejandro, General Manager of CMIP; Albert Wong, Deputy General Manager of CMIP during the ribbon cutting ceremony for the Midea AC Pro Shop Opening

“CMIP is constantly growing and evolving, and this time we are proudly making Midea’s top-notch products more accessible to the locals of Central Luzon. We believe that the opening of our first-ever Midea AC Pro Shop will open more doors for us to reach every Filipino home or business in need of high-quality air treatment solutions,” shared Anna Maria Alejandro, General Manager of CMIP.

As one of the largest manufacturers of home appliances and being a Fortune Global 500 company, Midea has been reinforcing homes and businesses with high-quality, user-friendly appliances for over 10 years in the Philippines. With 28 innovation centers all over the world and a strong commitment to research and development, it goes above and beyond innovation to meet the ever-progressing needs of their consumers.

“We are very grateful to have worked with Wintercool on this project because, not only are they one of our most trusted dealers, their support is truly unwavering since the beginning. We are confident that soon enough we can expand our efforts nationwide to bring Midea’s world-class products closer to many more Filipinos,” said Albert Wong, Deputy General Manager of CMIP.

A peak at the interior of the Midea AC Pro Shop

Concepcion Industrial Corporation and Concepcion Midea Inc. Philippines’ Chief Corporate Affairs Officer, Mr. Rafael C. Hechanova, Jr. graced the opening ceremony of Midea AC Pro Shop in Plaridel, Bulacan.

Wintercool is a prominent local dealer of Midea air-conditioning solutions and a trusted partner of residents in Central Luzon for ventilating, heating, and air-conditioning services.

To stay informed on Midea’s initiatives and products, visit www.midea.com/ph, follow @mideaph on Instagram and on Tiktok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.

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About Midea Residential Air Conditioner

As the World’s No. 1 Residential Inverter Air Conditioner Company, Midea have brought millions of air conditioning units into homes all around the world. The Midea Residential Air Conditioner Division (RAC) provides a comprehensive selection of residential AC products, ranging from split, window, and portable ACs to dehumidifiers and light commercial units. With 11 state-of-the-art manufacturing facilities located in China, Vietnam, India, Egypt, Brazil, and Argentina, Midea’s annual air conditioner production capacity exceeds an impressive 67 million units.