Enstack Launches "HERstory": A Celebration of Women in Leadership

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Series aims to inspire professional ambition and personal growth by spotlighting trailblazing women in business and industry

Enstack, the AI-powered mobile app that enables everyone to be entrepreneurs, announced today the launch of EmpowHER HERstory, a year-long video series designed to spotlight the journeys, challenges, and achievements of female leaders across various industries.

EmpowHER HERstory, a new initiative from Enstack’s EmpowHER campaign, gives a closer look at the lives of influential women who balance professional success with personal roles such as that of mothers and primary caregivers.

As a female-led company, Enstack consistently highlights female entrepreneurs, emphasizing role models just ahead in their journeys for relatable inspiration. With EmpowHER HERstory, Enstack also wants to celebrate women who have reached the C-suite, built billion-peso businesses, or created an impact on millions of Filipino lives while juggling different personal roles, with an aim to motivate audiences toward even bigger dreams and substantial ambitions.

This series brings to the fore influential women including:

●       Yangyang Zhang, Xendit's Chief Innovation Officer, known for her pivotal role in financial innovation across Southeast Asia;

●       Ruoshan Tao, Canva's Head of Marketing for Southeast Asia and Latin America, who is transforming digital design accessibility worldwide;

●       Ambe Tierro, Country Managing Director at Accenture Philippines, who is setting the standard for excellence in the IT and consulting industry;

●       Berna Romulo-Puyat, Deputy Governor at the Bangko Sentral ng Pilipinas, instrumental in shaping national financial and economic policy; and

●       Quezon City Mayor Joy Belmonte, renowned for her dedication to community development and governance.

In the Philippines, women hold 39% of senior management^[1] and have surpassed men in tertiary education enrollment, with a ratio of over 2.57 million women to 1.87 million men in AY 2021-2022^[2]. However, the labor force participation rate for women is at 34.5%^[3], highlighting a discrepancy that underscores the critical importance of visible, diverse female leaders to inspire the next generation.

"Within Enstack's ecosystem, where nearly 70% of merchants are women, we are deeply committed to amplifying female entrepreneurship and underscoring the significant impact women have on the economy. EmpowHER HERstory is about the power of visibility and representation. It's about revealing not only the achievements of women but also the paths they've taken, the obstacles they've overcome, and the significant impacts of their journeys,” shares Enstack's CEO, Macy Castillo. “This initiative is our way of inspiring viewers to dream bigger, encouraging not just young women but people from all walks of life to challenge norms, break barriers, and pursue their dreams with relentless passion."

 

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About Enstack

Enstack is changing the way businesses are built by empowering everyone to become entrepreneurs. Enstack is more than just a  mobile app that removes barriers in starting a business. By integrating Artificial Intelligence into the core of business building, it is a transformative force in entrepreneurship, providing tools and a supportive ecosystem to help its users dream bigger, build smarter businesses, and live richer lives. For more information on the Enstack Magic update and to join a community of forward-thinking entrepreneurs, visit www.enstack.com.

 

 

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^[1] 2022 Women in Business Report, Grant Thorton

^[2] Commission on Higher Education

^[3] Philippine Statistics Authority

EmpowHER! Women entrepreneurs share game-changing biz hacks

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As the Christmas season approaches, entrepreneurs seek clever adaptations and strategies to maximize their business productivity. 

Enstack CEO Macy Castillo champions women entrepreneurs, showcasing the power of the app at the EmpowHER Christmas Bazaar

Enstack, the all-in-one digital business app championing women entrepreneurs, invited several businesswomen to share their innovative "business hacks" at the EmpowHER: Christmas Bazaar, held in Bonifacio Global City, November 30.

Enrilyn Lee of EFR Subic Yacht Rentals shared that they successfully transformed their business by leveraging Enstack's digital tools to accept debit and credit card payments. Through Enstack's easy onboarding process, they can now accommodate international card payments, expanding their market and attracting a global clientele.

"We've adopted credit card transactions as our primary payment method, utilizing Enstack's mobile POS and generating payment links for buyers. This convenient solution has opened doors to a broader customer base, ensuring secure transactions. It feels like having an extra department, an extra helping hand in our business," shared Lee.

Strip It! Founder Arlette Alvarado shares the success story behind their high-quality, natural skincare products, and highlights the significant role Enstack has played in expanding their business

Enstack has also played a pivotal role in the growth journey of businesses like Scarlet Enterprise. Arlette Alvarado, Founder and General Manager of Scarlet Enterprise, reflects on their 17-year journey: "Our business, which began as a humble retail venture, has now become our bread and butter. Today, we predominantly engage in B2B transactions through distributorship, and Enstack's seamless sales invoicing feature has been the key to making this remarkable transition possible."

Macy Castillo, CEO, and co-founder of Enstack, believes in the potential of Filipino entrepreneurs and emphasizes the important role of MSMEs in the country’s overall economic growth.

“At Enstack, we believe that everyone has the potential to be a successful entrepreneur with the right tools, access, and resources. We encourage our users to challenge the conventional use of our app, to adapt and tailor it to their unique business needs. The innovative ways in which our users employ Enstack's features not only demonstrate their resourcefulness and adaptability but also embody our mission to empower entrepreneurs. We are committed to providing a platform that fosters such entrepreneurial spirit and innovation.” stated Castillo.

Empowering Filipina women, one product at a time. With Enstack's streamlined checkout process, Hiraya Pilipina now efficiently manages online orders, ensuring a seamless purchasing experience for customers

Reviving tradition with a modern twist, BJCY reimagines Filipino tampipi bags into trendy designs for everyday wear. Enstack's inventory management and automated invoicing features help optimize operations, streamlining the supply chain and order processing for a seamless customer experience

EFR Subic Yacht Rentals sets sail to new horizons with Enstack, revolutionizing their brand by enabling hassle-free international card payments

Moreover, other women entrepreneurs highlighted how Enstack's inventory monitoring, invoicing, payment collection, and shipping features streamlined their operations.

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About Enstack

Enstack is changing the way businesses are built by empowering everyone to become entrepreneurs. The all-in-one business app provides a suite of features that encourages users to think big, start bold, and scale fast. With Enstack, the journey from groundbreaking idea to market disruption is made seamless, supporting not just business operations but the entrepreneurial spirit that drives them. With a commitment to fostering an environment of innovation and efficiency, Enstack continues to support women in breaking barriers and achieving unprecedented success in the digital economy. The app empowers everyone to be entrepreneurs, allowing them to easily build their own web store, sell online and in-person, accept different forms of cash and cashless payments, and ship through multiple logistics partners.

Enstack Helps SMEs Conquer the Roadblocks of Digitalization, Supporting Government Drive

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In his recent State of the Nation Address (SONA), President Ferdinand Marcos Jr. emphasized the importance of digitalization as a catalyst for economic growth and closing the digital divide in the Philippines. With the digital economy contributing 9.4% of the GDP, amounting to a 3 trillion pesos in 2022, and 42% of retail payments already done digitally last year, the government is steadfast in achieving the Bangko Sentral ng Pilipinas' (BSP) 50% digital payment target this year. As part of this vision, the government has introduced the e-commerce roadmap, launched the eGov app, and is actively advocating for National IDs, anticipating their future benefits.

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SME Store Builder Addresses Digital Payments Challenges Faced by SMEs and Helps Accelerate Digital Sales Strategies through "Build-a-Biz" Competition

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Despite these significant strides, the journey to digitalize Small and Medium Enterprises (SMEs) in the Philippines remains challenging. Recognizing the obstacles faced by Filipino small business owners, SME store builder Enstack leverages its extensive knowledge of the difficulties experienced by over 100,000 merchants on its platform to provide an effective solution that businesses can implement today. Their diverse merchant base ranges from fashion, health and beauty, and home and living retail sellers to food business owners and service providers, many of whom previously lacked a proper business management tool to facilitate growth and success.

Super app Enstack paints a realistic picture of why digital payment acceptance remains low among SMEs and how they can facilitate progress:

Premium P2M Payment Fees: Existing high transaction fees averaging 3% for Person-to-Merchant (P2M) payments pose a significant challenge for small businesses, increasing their operational costs and driving them towards less scalable Person-to-Person (P2P) payment methods. Recognizing this roadblock, Enstack removes payment barriers and offers lower and more manageable transaction fees, empowering all businesses to seamlessly receive digital payments to enhance growth and expansion opportunities, while alleviating the financial strain on SMEs.

Cumbersome Merchant Payment Account Setup: According to the World Bank, it requires an average of 33 days[1] to set up a business in the Philippines compared to its Southeast Asia neighbors who range from 1.5 days (Singapore) to 16 days (Vietnam). A large part of this is the time-consuming process of setting up merchant payment accounts due to paperwork and complex requirements, which impedes small businesses from entering the digital payment landscape, expanding their customer base, and increasing revenue. Enstack works closely with its payment partners to simplify the onboarding process, requiring only an ID and Proof of Billing to start accepting debit and card payments, while online bank transfers and wallet payments can be facilitated with just an ID from the merchant.

End-to-End Tools Optimizing Digital Payments: While some businesses have adopted digital payments, many still grapple with manual processes in matching and reconciling orders to payments. Labor-intensive and error-prone, this can result in inaccuracies in both cash and inventory management. Enstack not only provides quick store setup, but also a seamless checkout process, capturing payments for each order made on any of its online or offline sales channels and automatically tagging them to the respective orders for streamlined tracking and management.

"Our mission goes beyond overcoming digitalization roadblocks; we are dedicated to leading Filipinos into a thriving e-commerce ecosystem while helping SMEs turn their business dreams into reality. We share the government's vision of a digitally empowered nation and aim to provide every Filipino business, regardless of size or industry, access to the tools and resources they need to succeed in the digital landscape. By providing practical solutions tailored to the unique challenges faced by SMEs, we aim to empower them to embrace the benefits of online commerce and maximize their growth potential," said Macy Castillo, CEO and co-founder at Enstack.

In line with this mission, Enstack is staging its Build-a-Biz competition. Designed to accelerate the adoption of digital sales strategies among SMEs, the competition offers a cash prize of ₱1 million pesos to the SME with the highest grossing sales completed through the Enstack app by the end of the year. For more information, go to www.enstack.com/bab.

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About Enstack

Enstack is a leading small business store builder that offers comprehensive end-to-end commerce solutions, with a primary focus on simplifying the process of building and launching online stores for small and medium-sized enterprises (SMEs). The platform empowers entrepreneurs to establish a robust online presence and drive business growth through its powerful omnichannel storebuilder. With seamless integration of payment and logistics solutions, Enstack ensures a streamlined experience, enabling users to focus on core business activities while delivering an exceptional customer experience.

For more information, please visit www.enstack.com

[1] https://data.worldbank.org/indicator/IC.REG.DURS?locations=PH-SG-TH-ID-VN-MY

Enstack Empowers Thousands of SMEs Across the Philippines in Ongoing Nationwide Tour; Unleashing the Power of Branded Web Stores

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Enstack, the pioneering SME superapp, continues to make waves in its ongoing nationwide tour aimed at educating and empowering the 10 million online sellers in the Philippines. Through strategic collaborations with local government units and the Department of Trade and Industry, Enstack has organized a series of on-ground events in key cities and provinces across the country, including Cebu, Albay, Baguio, Davao, Rizal, Bataan, Batangas, Tarlac, Nueva Ecija, Pangasinan, Aurora, and La Union.

With a mission to streamline the digital transformation journey for Small and Medium Enterprises (SMEs), Enstack offers a seamless platform for building branded web stores in just a few steps, enabling businesses to start selling faster and without the hassles of paperwork or complex setup processes. The tour aims to empower SMEs to embrace digital transformation through a series of expert-led workshops and personalized mentoring sessions conducted by the Enstack team. These highly informative sessions provide actionable insights on effectively leveraging Enstack's robust platform and unlocking the potential of branded Web Stores that come equipped with cashless payment options and shipping solutions at sign up.

Enstack reach expands to Mindanao with first-ever merchant program in Davao, attracting over 1,000 merchant sign-ups for digital financing program

In Davao, Cebu, and Bicol, the tour garnered an overwhelming response from the business community, with over 2,000 SMEs enthusiastically attending the workshops in just three days. These entrepreneurs eagerly acquired the knowledge and skills to digitize their businesses through the Enstack app, enabling them to navigate the digital landscape with ease and drive significant business growth.

Supported by the DTI Heads of Market Vendors Association and local Pasalubong Center vendors, Enstack held a 3-day seller event for nearly 500 Baguio-based SMEs.

Macy Castillo, Co-founder and CEO of Enstack, expresses her enthusiasm for reaching underserved SMEs in the provinces and providing them with user-friendly digital tools to build and boost their businesses. She says, "Our goal is to bridge the digital divide and empower SMEs across the Philippines. We understand that many entrepreneurs in the provinces face challenges when it comes to digitization. Enstack aims to provide them with easy-to-use, ready-made digital solutions that eliminate the friction costs of setup and sales, so our merchants are able to build their store faster and sell their products faster. We believe that with proper education and access to the right tools, these SMEs have immense potential to thrive in the digital era."

Enstack team with the local officials and participants of the MSME digitalization workshop in Cebu and Bicol. Over 500 entrepreneurs attended the educational caravans to learn about digitizing their businesses through the Enstack superapp.

According to GlobalData, sales from online transactions in the Philippines are projected to reach P969 billion by 2026, driven by evolving consumer preferences. The government's support for increased adoption of digital platform tools among SMEs has further amplified this growth. The ongoing strategic partnerships between Enstack and local government units, as well as the Department of Trade and Industry, continue to play a crucial role in driving this digitization push, providing SMEs with the necessary resources and guidance to embrace digital transformation.

Enstack's ongoing nationwide tour marks a significant step in empowering SMEs across the Philippines, enabling them to leverage the benefits of having an app with a user-friendly interface, integrated payments, shipping solutions, and a free branded Web Store revolutionizing the SME sector and contributing to the growth of the Philippine digital economy.

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About Enstack

Enstack is an all-in-one superapp that allows small and medium enterprises (SME) to sell online and offline, earn conveniently, and grow their business through an integrated platform with end-to-end commerce tools. SMEs benefit from Enstack’s platform as it lowers their barriers to digitization and helps them future-proof their operations. Enstack is at the forefront of Southeast Asia’s third commerce wave, which aims to provide flexibility and autonomy for small business owners.

For more information, please visit www.enstack.com

Millions of Small Businesses Get Free Online Store from SME Superapp Enstack

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Enstack launches Web Store to help SMEs open an online shop and become a fully digital business

SME superapp Enstack is offering a new sales channel to its merchants in a bid to expand their customer reach online. All verified superapp merchants will have a free, ready-to-use Web Store with integrated payment options including COD and shipping.

This rounds off Enstack’s sales channels as merchants can now sell online via Web Store and Chat Store and offline via its Cashier miniapp. Merchants have the ability to fulfill orders on the superapp’s “All Orders'' page while inventory is synced real time.

According to DTI, only 34% of SMEs in the Philippines are online due to lack of knowledge and high costs. One of these SMEs, Wok’s Tapsihan, found setting up an online shop complex and commission fees too costly. Owner Abigail Gondra explored different options, but it was Enstack’s free, no-code Web Store that made it possible to open an online storefront, increase sales, and improve operations. “Opening an online store and reaching more customers used to be just a dream. Now, by just uploading our inventory onto Enstack, we can venture into ecommerce for the first time and are very happy to see new sukis enjoy our tapsilog,” shares Gondra.

Since launching in February, Enstack has helped tens of thousands of underserved MSMEs through its free, easy-to-use superapp that brings together all the tools they need to run their business from their mobile phone. By transforming offline tasks such as managing orders, invoicing, shipping packages, and tracking businesses’ performance, SMEs can keep up with today’s highly digital business landscape.

“At Enstack, finding the right digital tools can be difficult for any business. Frequent and regular dialogues with our SME community allow us to add and improve features to our simple but powerful app that helps solve unique problems faced by small businesses. Our no-code, ready-to-use Web Store fits very well with our overall mission of serving our merchants so they can become fully digital and see their businesses take off,” Macy Castillo, Managing Director of Enstack.

Enstack's free Web Store does not require any coding skills and integrates all Enstack tools and services such as payments and logistics, reducing barriers MSMEs face when starting an ecommerce business. As soon as merchants upload inventory data, their Web Stores are generated and they can share their personalized URL to customers or social media pages to drive traffic and conversion. Merchants can also turn on “Vacation Mode” if they choose to go offline to optimize or take a break. Enstack is available to download free from Google Play and the App Store.

About Enstack

Enstack is a fast, free, and easy-to-use SME superapp that provides entrepreneurs with all operational, logistical, and financial tools they need in a single platform. The superapp allows small and medium businesses to take their first leap towards digitization by letting them manage orders, track inventory, get paid, ship packages, and record daily business transactions on their mobile phones.

For more information, please visit www.enstack.com

Wais negosyo tips: four easy ways to level up your small business

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Grow your small business by maximizing SME superapp Enstack’s digital tools that help you sell more, get paid faster, and run your business better

Whether you run an SME as a side hustle or full-time, growing a business is not an easy task. In order for your business to thrive, and not just survive, you need a combination of the right strategy and solutions like SME superapp Enstack.

Enstack’s Single Sign Up feature makes it easy to access all the tools and services you need to take your business to the next level. After submitting an ID, a selfie, and Proof of Billing during signup, you can start offering customers important in app services such as digital payments and on-demand shipping while enjoying low rates. Until the end of May you can also enjoy free shipping^[1] and zero transaction fees on orders worth ₱500 and above when you use Enstack integrated couriers and digital payment options.

Maging isang madiskarteng business owner and set yourself up for growth with these four tips from Enstack:

Keep your store open 24/7

Missed out on an order dahil hindi ka nakareply? Ensure you have online sales channels open around the clock that show your products, run promos, and engage and attract new and repeat customers. Take orders via phone or in person with Enstack’s Cashier miniapp or online using Chat Store, which automatically takes orders on Facebook Messenger even while you’re asleep.

Bill your customers right away

Matagal at mabagal ba ang bayaran? Send invoices promptly so can you get paid as soon as possible. Enstack lets you manage, ship, and bill for all orders made on Enstack. Send invoices with links that direct customers to a payment portal, making it easy for your business to get paid. With Enstack, madali na maningil.

Accept that ‘cashless’ will be king

Madami bang nagtatanong kung tumatanggap ka ng GCash? While cash on delivery still rules, cashless payments are now more common post-pandemic. Enstack lets you offer a range of cashless options from mobile wallets like GCash, PayMaya and GrabPay to online transfers via BPI and UnionBank direct debit while helping you keep track of payments.

Say goodbye to pen and paper

Nauubos ba ang oras mo sa manual na paglilista at pagcocompute? Paper records of sales, expenses, and inventory are prone to errors and can easily be lost. Switch to Enstack’s digital Accounting tool to track your sales and expenses and generate reports quickly. Then, shift to the Inventory mini app which automatically updates stock levels real-time based on orders made across all Enstack channels including the Cashier miniapp Chat Store. Now your records are always accessible through your phone.

Download Enstack for free on the App Store and Google Play.

 

About Enstack

Enstack is a fast, free, and easy-to-use SME superapp that provides entrepreneurs with all operational, logistical, and financial tools they need in a single platform. The superapp allows small and medium businesses to take their first leap towards digitization by letting them manage orders, track inventory, get paid, ship packages, and record daily business transactions on their mobile phones.

Behind Enstack is Oriente, founded by former Skype co-founder Geoffrey Prentice and BlackPine Private Equity’s Lawrence Chu. Oriente is backed by leading conglomerates JG Summit in the Philippines and Sinarmas in Indonesia. After providing Filipinos access to credit through its Shop Now, Pay Later services, Oriente expands its focus on Southeast Asian SMEs, empowering local merchants with Enstack.

Enstack is available in the Philippines and Vietnam and is set to launch in other Southeast Asian countries in the next 18 months.

For more information, please visit www.enstack.com

 

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^[1] T&Cs apply