Showing posts with label Eyewear. Show all posts
Showing posts with label Eyewear. Show all posts

May 26, 2015

Essilor brand ambassador Piolo Pascual shares tips for healthy eyes

Essilor brand ambassador Piolo Pascual always wears his lenses when using his mobile device

Of all the good-looking men in the entertainment industry, Piolo Pascual is known to stand out from the rest. With just one look from those dreamy and mesmerizing eyes, he can make any girl swoon. But Piolo himself is quick to point out: Having beautiful eyes is not enough. One must have healthy vision as well because this will help you perform tasks and achieve your daily goals. 

“In my line of work as an actor, it is very important to read your co-actor’s facial cues properly in a dialogue, and you can only accomplish it with good eyesight.  That is why eye care is a serious matter for me. Without good vision, we can only do so much, and this limitation can stand in the way of achieving our goals.” 

That’s what Piolo shared with media friends during the launch of “Seeing the World Better,” a public awareness campaign on the importance of good vision organized by Essilor, the world leader in vision solutions.

Here, Essilor’s brand ambassador Piolo Pascual shares some important tips for healthy eyes: 

Keep your eyeglasses on. 

“I am fond of surfing the internet through my mobile device, but I have learned that the blue light from electronic devices can harm our eyesight, so I always wear my eye lenses on,” Piolo shared. Harmful blue light is a risk factor for the onset of age-related macular degeneration, a deterioration of the part of the retina responsible for sharp, central vision. To prevent its damaging effect, eye doctors recommend wearing lenses that effectively blocks the harmful blue light. Reading in a dark room should also be avoided. With only your mobile device as your main light, the glare on the screen can cause eye strain. 

Follow a healthy lifestyle and a balanced diet. 

Eating a healthy, nutritious diet is beneficial to our eyes. Vitamins C, A and E, folic acid, selenium and zinc, which are present in fruits and vegetables, can make your eyes healthy. Have a daily dose of fruits and vegetables like grapes carrots, spinach, kale, or collard greens, for a clearer, better vision. 

Keeping a healthy lifestyle can also be helpful to your eyes, and your overall health. Piolo, who is a known triathlete, maintains a healthy lifestyle by engaging in sports like swimming, biking and running. By maintaining healthy weight, it reduces the chance of getting eye diseases. According to National Eye Institute, being overweight or obese increases your risk of developing diabetes and other systemic conditions, which can lead to vision loss, such as diabetic eye disease or glaucoma.

Visit your optometrist regularly 

Piolo shared that he has 20/20 vision, but despite having perfect eyesight, he regularly sees an eye doctor to make sure his eyes are in good condition. Regular visits to an eye doctor are very important because it can pick up early signs of eye conditions. You need not wait for symptoms like headaches, dizziness, nausea and cloudy vision before visiting your optometrist. At the same time, eye check-ups may also detect most diseases, such as diabetes, arthritis, heart diseases, and even certain cancers, and can help cure or prevent these diseases from worsening over time. Make an appointment with your eye doctor once a year to keep your eyes and whole body healthy. 


There you have it -- Straight from the man whose expressive, healthy eyes have captivated legions of admirers. By simply keeping these tips in mind, we can keep our precious peepers looking good and healthy and be able to perform our daily activities the best way we can. 


February 20, 2014

2014 Eyewear Campaign : Neymar Jr is the New Face of Police

Neymar Jr, the new hope of international football and budding style icon, is the new face of the Police S/S 2014 advertising campaign.



Shot by globally renowned fashion photographer, Rankin, the new Police campaign portrays Neymar Jr in a number of minimalist shots with an urban finish; enhancing the charismatic style of the talented Brazilian footballer. The result is a series of genuine and spontaneous portraits, each brimming with character and perfectly reflecting Neymar Jr’s personality.

The 2014 Police eyewear collection combines the brand's traditional hallmarks with modern finishes. The bold and contemporary design of the Sun and Optical ranges adhere to the brand’s strong identity and urban roots.

“Neymar expresses the various nuances of the brand’s style and interprets them with passion and personality,” enthusedMichele Aracri, CEO of the De Rigo Vision Spa.

The beautiful Mexican model Daniela De Jesus, is the female protagonist of the new campaign, portrayed alongside Neymar Jr showcasing the women’s offering from the brand.

The campaign will be launched globally on a variety of media channels, including the print and outdoor media and social platforms

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