Physiogel®, the number-one most prescribed moisturizer by dermatologists, empowers every Filipina to fully participate in life with the launch of the Free In My Skin Movement.
The Free In My Skin Movement empowers every Filipina to be free from dry, sensitive skin and to confidently embrace life and achieve their dreams and aspirations.
Yesterday, September 9, held at the Makati Shangrila Hotel, GlaxoSmithKline, makers of Physiogel®, launches the Free In My Skin Movement with TV host and entrepreneur Patti Grandidge as she leads the movement.
To be free
is the right of every modern woman. The freedom to make her own
decisions and pursue her dreams and passion.
But
that freedom should begin from within, from loving oneself and
liberating it from insecurities. Being free is being comfortable in
one’s own skin. Unfortunately dry, sensitive skin may cause
emotional struggles and self-doubt, making them miss out on life’s
many opportunities each day.
Empowering
Women
The
Free In My Skin Movement embodied by model, TV host and entrepreneur
Patti Grandidge, seeks to bring together and honor women who overcame
their insecurities and became the best version of themselves.
Patti,
one of the country’s freshest and most beautiful faces, admitted
that she used to be like one of every two Filipinas who suffered from
dry and sensitive skin.
“We used to
travel a lot when I was younger and getting exposed to different
climates took a toll on my skin, making it sensitive, itchy, red and
dry. This made me quite insecure, and in the business I am in, it is
always about first impressions,” she said.
Patti
knew that if she wanted to be in control of her life and achieve her
goals, she had to overcome her insecurities, starting with her skin.
“Unlike
ordinary moisturizers I used before, Physiogel®
made my skin less sensitive and dry. My skin became so much softer,
smoother and definitely healthier.”
Patti
said she understands how insecurities can be restraining and wants
every Filipina to be free from dry, sensitive skin and to confidently
reveal their true selves. Just like she did.
“It’s
amazing how one simple change in my skincare has renewed my
confidence,” she enthused. “One of the best feelings is when you
feel confident, and have control of your life, like I can do
anything! And with Physiogel®,
I am Free In My skin to do just about anything.”
With
Physiogel®,
Patti was able to free herself from skin worries such as dryness and
irritation, so she can fulfill the demands of her multi-hyphenated
career of being a TV host, model, entrepreneur and loving wife all
with equal zest and success.
“With
Physiogel, I became free from dry and sensitive skin – to get
going, to get out there and just be who I really am. So, now I truly
believe in the power of having good skin. It gave me the power to
feel empowered, to feel free. I became free in my skin. And this is
why I have been rallying for this movement to reach out to so many
women out there,” declares the Free in My Skin embodiment.
Free
in My Skin Movement
The
Free in My Skin Movement aims to empower women to fully embrace and
participate in life by freeing them from dry and sensitive skin,
because having dry and sensitive skin can serve as a hindrance for
women to fully function to their best abilities. This movement also
aims to honor smart, strong, sensitive women who have faced their
insecurities (physically and emotionally) and are now embracing and
living life to the fullest.
 |
| General Manager of GSK Consumer Healthcare, Mr. Jeoffrey Yulo |
“The
Free in My Skin movement is not just about creating a nurturing
community of smart, strong and sensitive women, but is also as a way
of honoring these women who didn’t let their dry-skin insecurities
prevent them from being the best versions of themselves,” says
General Manager of GSK Consumer Healthcare, Mr. Jeoffrey Yulo.
As
Patti Grandidge says, “As the embodiment of this movement, I am
encouraging women to join me in honoring the smart, strong and
sensitive women our lives who have all been a source of inspiration.
Think of three smart, strong & sensitive women you know and you
are proud of and tag them on your Facebook post as how you can see
mine on screen:
I
honor these women who have inspired me to be #FreeInMySkin: @kpams808
@macheremachere @bebettes. Cheers to these three smart, strong &
sensitive women in my life! Who are yours? #NowPayItForward
#PhysiogelPH
Now
all my three honorees have to do is to pay it forward by honoring
three women in their lives and so forth. We want every woman in our
lives to be part of this movement. And I really think this is one of
the many things we can do to reach out to more women who already are
and who want to be free in their skin.”
 |
| Dra. Bernadette Arcilla explains the science behind Physiogel's unique Biomimic Technology. |
Locking
Moisture In
Physiogel®
is the only skincare product that has the patented advanced Physiogel
BioMimic Technology®
that works naturally with your skin to make it less sensitive and
dry. Like a jigsaw puzzle, your skin's natural lipid layers form a
matrix, helping to lock the moisture within. This allows Physiogel®
to repair dehydrated skin, rehydrate the essential barriers and also
revitalize the skin―keeping it healthy from within. Physiogel®
is free from perfumes, preservatives or colorants.
For
skin that is less sensitive and dry, experience the difference with
Physiogel®,
the most recommended moisturizer brand by dermatologists in the
Philippines.
For
more information, visit www.physiogel.ph/
or www.facebook.com/PhysiogelPH
About
Physiogel®
Physiogel
is the No.1 prescribed moisturizer by dermatologists.* Physiogel is a
skin moisturizing brand that falls under the Dermo-Cosmetic Category
of the Skin Care Market. It comes in cleanser, cream & lotion
formats for dry, sensitive skin. Its cleanser is a mild, soap-free
and hypo-allergenic cleanser.
About
GSK
GlaxoSmithKline
(GSK), one of the world’s leading research-based pharmaceutical and
healthcare companies – is committed to improving the quality of
human life by enabling people to do more, feel better and live
longer. For further information please visit www.gsk.com.
*According
to the Philippine Medical Data Index (PMDI MAT 2013)
