Showing posts with label Hidilyn Diaz. Show all posts
Showing posts with label Hidilyn Diaz. Show all posts

March 31, 2023

Manny Pacquiao and Hidilyn Diaz dared one another at the Alaxan Showdown of the Year, share trusted companion in their triumphs through the years

Notwithstanding difficulties as world-renowned athletes, boxing legend Manny Pacquiao and weightlifting champion Hidilyn Diaz showcased their determination as they challenged one another at the recent Alaxan’s Showdown of the Year held at the Unilab Bayanihan Center.

To celebrate the coming together of Pacquiao and Diaz for Alaxan FR, the duo challenged each other by switching roles—Diaz challenged Pacquiao to lift weights while Pacquiao dared Diaz to spar. Aside from the challenges, the top-notch athletes also shared about their recent professional and personal endeavors and reveals their companion in their triumphs through the years.

Together with the pain relief medicine brand Alaxan FR, Pacquiao and Diaz, aim to empower hardworking Filipinos–the everyday champions–who continuously persevere and push their limits to achieve their goals and aspirations.

Moreover, as they continue honing their craft to level up with their respective sports, Pacquiao and Diaz, likewise demonstrate the same passion in their other endeavors.

Pacquiao recently unveiled his housing project called “Pacman Village” in Saranggani Province after he was named "ambassador for the homeless and vulnerable" by international organization Spring Rain Global. He is also dedicating his time in supporting young boxers including Mark Magsayo who held the WBC featherweight title in 2022. Pacquiao juggles these social projects with his training as he gears up for an upcoming match this 2023 in Japan.

Hidilyn Diaz, on the other hand, is undergoing rigorous training as she transitions to the 59-kg division for the upcoming 2024 Paris Olympics in her attempt to defend the gold after snatching it in the last Olympics in 2020. Named the Athlete of the Year by the Philippine Sportswriters Association (PSA), Hidilyn strives to promote weightlifting and empower young aspiring athletes, especially women, to reach their dreams.

While busy with both professional and personal ventures, Pacquiao and Diaz ensure they are accompanied by their tried and tested pain relief partner which helps them focus on being champions without worrying about body pains and without fear of any serious side effect.

Since 2001, Pacquiao has been taking Alaxan FR in fighting body pains not only from trainings but also from his non-athletic activities and endeavors.

“Alaxan FR ang naging kaagapay ko for the past 22 years. Ngayong 44 years old na ako, masasabi kong malusog at malakas pa rin ako, at ‘di ako nangangamba kapag nakararanas ng sakit ng katawan dahil sinusunod ko ang correct dose,” Pacquiao shared.

[Alaxan FR has been a reliable companion for the past 22 years. Now that I am 44 years old, I could say that I am perfectly healthy and have nothing to worry about when experiencing and treating my body pain because I always follow the correct dose.]

“Kilala ang mga Pinoy bilang masisipag kaya talagang isinasabuhay ko ‘to hanggang ngayon. Kapag weightlifter ka, hindi talaga maiiwasan ‘yong sakit ng katawan. I’m sure marami rin sa atin ang nakakaranas ng ganito sa araw-araw kaya importante na mayroong trusted companion gaya ng Alaxan na tumutulong labanan ang body pain at magpatuloy sa laban,” Diaz said.

[Filipinos are known for being hard-working and it is a value that I always keep in mind until now. As a professional weightlifter, body pains are inevitable. I’m sure many of us also experience this in our daily lives so it’s important to have a trusted companion like Alaxan that will help us beat body pains and continue moving forward.]

Trusted by many Filipinos for 50 years, Alaxan has not caused serious side effects with regard to taking this pain relief medicine. That is because it combined a lower level of Ibuprofen & Paracetamol (200mg Ibuprofen and 325mg Paracetamol). In fact, in a systematic analysis done by Cochrane in 2015, they found that “there were fewer side effects for people taking ibuprofen plus paracetamol than those taking placebo (a pretend treatment).” The study highlighted only Ibuprofen Paracetamol as having a good safety profile among all other common pain medicines that were included in the study.

“Pacquiao and Hidilyn have been icons and testaments that attaining your dreams is possible through determination. We’re very honored to have these champions who are very discerning about their health trust Alaxan, and we’re looking forward to seeing them achieve bigger things in life and in their career without worrying about body pains,” said Valerie Ifurung-Siquian from UNILAB Consumer Health.

For more information about Alaxan FR, visit their Facebook Page at @AlaxanFastRelief or visit their website: more about Alaxan. If symptoms persist, consult your doctor.

October 16, 2021

Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey

While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the country’s first Olympic Gold medal. Now, her story of “lakas at puso” which made all that possible is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”.

Jollibee is one with Filipinos in paying tribute to Hidilyn
through her own Kwentong Jollibee short film

The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion – heartwarming, tugs at the heartstrings and filled with life lessons – while aimed at continuing to inspire Filipinos to reach their own dreams.

“We wanted to pay tribute not just to Hidilyn’s victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achieved”, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.

Ginto showed how Hidilyn, despite the lockdown and being away from her family,
persevered to reach her golden dream.

“Ginto” is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. “I think with the current situation, many Filipinos feel defeated and divided, but Hidilyn’s win gave us strength and brought us together,” he said.

Hidilyn shared that she is honored to have her own Kwentong Jollibee,
and is proud to be part of a well-loved Filipino brand.

For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. “Lahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,” Hidilyn said.
Hidilyn’s Kwentong Jollibee shows how “lakas at puso” are key to achieving your dreams

While Hidilyn’s rise to become a modern-day icon and the country’s pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. “Everyone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,” explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. “With every Kwentong Jollibee we create, we always ask ourselves ‘is this relatable? Will other people feel the same way?’ More so with this one. Because we're telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.”

Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto.



CREDITS
  • Client: Jollibee
  • JFC Country Marketing Head and Jollibee PH Marketing Head: Francis Flores
  • AVP and Head of Brand PR, Engagement and Digital Marketing: Arline Adeva
  • Senior Brand PR and Communications Manager: Dennis Reyes
  • Brand PR and Communications Officer: Elise Maog
  • Agency: McCann Worldgroup Philippines
  • Associate Managing Partner: Mitzie Lim-Nacianceno
  • Associate Business Group Director: Joms Robles
  • Account Manager Chloe Adaraya
  • Executive Creative Director: Sid Samodio
  • Creative Director: NJ Mijares
  • Art Director: Gabby Alcazaren
  • Strategic Planning Director: Earl Javier


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