Help restore our primary rainforests with your Globe Rewards points

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Name your tree when you donate your points by March 31, 2019

All Globe Prepaid, Postpaid, and TM customers have a chance to help restore the Philippines’ primary rainforest cover when they donate their Rewards points to Hineleban Foundation by March 31, 2019.

Hineleban (He-ne-leu-ban) is a Sacred Binukid term literally meaning “Mother Tree of the rainforest that sustains the cycle of all life”. Hineleban Foundation is a non-stock, non-profit organisation based in Bukidnon, Mindanao. Their vision is to ensure the nation’s water, food and human security by reforesting the mountain ranges of Mindanao, home to the country’s last watersheds. These ranges are inhabited by Indigenous People (IP’s) and Bangsamoro communities. Hineleban Foundation together with Globe, have partnered in this enormous task by entering into a Sacred Customary Compact with the IP’s and a Peace and Development role with the Bangsamoro People, agreeing to join efforts by identifying steps to fulfil this dream.

“We continue our commitment to environmental sustainability and want to make it easier for our customers and stakeholders to integrate it into their lives. We encourage everyone to spread the word to their families and friends so that more aid could be provided to our country’s primary rainforests. We believe that through small, simple ways, anyone can contribute in preserving and protecting the environment including our rainforests,” said Yoly Crisanto, Globe Chief Sustainability Officer and Senior Vice President for Corporate Communications.

Be part of the rainforestation advocacy by easily donating your Globe Rewards points. Every 100 Rewards points donation is equivalent to one tree. To donate, just download the Globe Rewards app on your mobile device and click the “DONATE” banner. Tap “HELP100” and press “REDEEM”. Upon receiving the confirmation message, tap on the Hineleban site to name your tree. Enter your name, email, mobile number, and tree name, then wait for a confirmation prompt that you have successfully named your tree.

Globe and Hineleban Foundation’s partnership began in December 2016, whose combined efforts are currently reforesting 300 hectares of denuded primary rainforests, a fraction of the 44,000 hectares surveyed and targeted by Hineleban Foundation in Bukidnon and Lanao del Sur. The program born from the Globe-Hineleban partnership is structured into five phases over a 5-year period, lasting until December 2021.

The reforestation process begins with the planting of calliandra to quell acidic cogonal grass. This is followed by the planting of tree species that are ideal for agroforestry, including brazilian fire trees and Caribbean pine trees. Intercropping then becomes the objective, with 600 indigenous tree species per hectare planted to secure the area as a permanent watershed. Some of the species grown are almon, bagtikan, mayapis, apitong, red lauan, palosapis, white lauan, olayan, katii and nato. Hineleban Foundation’s reforestation methodology is internationally recognized, having received the Grand Prize Award for best project in the forestry sector, from the Agricultural Research Centre for International Development and the French Development Agency in 2015.

Aside from its partnership with Hineleban Foundation, Globe also pursues other environmental sustainability advocacies as part of its responsible corporate citizenship. In 2015, Globe launched its paperless billing campaign to contribute to the United Nations’ Sustainable Development Goal of Life on Land–centered on protecting, restoring and promoting sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation and biodiversity loss. Today, Globe customers now have an option to simply receive their monthly billings via email. In 2018, it also spearheaded 2 Marine Biodiversity Conservation Workshops for Sustainable Business Practices in Boracay Island and Siargao. This is in partnership with Save Philippine Seas.

Be an advocate and visit hineleban.org to know more about Hineleban Foundation. 

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Globe and Hineleban Foundation “rainforestation” efforts underway, now covers 34 hectares in Bukidnon

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Globe to step up support with 30M donation within 5-year period 

Globe is stepping up its "rainforestation" efforts in partnership with Hineleban Foundation, which now covers 34 hectares in Bukidnon. The leading telecommunications provider committed to donate P30 million within a 5-year period to cover 300 hectares of denuded primary rainforests in Bukidnon and Lanao del Sur. 

A portion of land at Barangay Kalugmanan, Manolo Fortich, Bukidnon being prepared for Hineleban's reforestation program.

“Our partnership with Hineleban Foundation for this initiative is supportive of our environmental sustainability policy which seeks to lessen the impact of our operations to the environment. This partnership can truly make a difference because it is a sustained effort, using the tested and successful techniques of Hineleban Foundation to increase forest cover by 2021," Yoly Crisanto, Globe Senior Vice President for Corporate Communications, said.

Beyond reforestation efforts, Hineleban and Globe have been working together since 2016 to tap local communities to become guardians of the rainforests. The land area, which is the focus of the foundation's reforestation program, covers six mountain ranges, engages more than 21 barangays and is home to the indigenous people of Bukidnon and Maranaos of Lanao del Sur. 

Currently, the 34 hectares are being planted with Brazilian and Caribbean pine trees and other indigenous tree species. The reforestation benefits around 826 households of surrounding communities in Sitio Bagalangit and Baranggay Kalugmanan, Manolo Fortich. The next phase will commence this year and will benefit local families in Barangay Baylanan in Talakag, Bukidnon.

The 300 hectares of denuded primary rainforests, that will be covered by Globe Telecom’s financial support, form part of the 4,896 hectares total target area of “rainforestation” by Hineleban Foundation in Bukidnon and Lanao del Sur. Hineleban Foundation’s “rainforestation” program will be implemented in five phases over a five-year period, which started last December 2016 until December 2021. It will follow the rainforestation model methodology that comprises 3 major components: reforestation, food security and sustainable livelihood development. 

Urooj Malik, chairman and chief executive officer of Hineleban Foundation, welcomed Globe Telecom’s commitment to step up support. “There is an urgent call to action in the Philippines. To date, the country is down to less than 1.8 percent of primary forest cover since the 1970s due to massive environment degradation caused by kaingin, rapid conversion of rainforest into farms, massive logging operations and forest fires. With the environmental crisis we are facing today, we are thankful that we can find individuals and companies who find sustainable ways to grow while protecting our environment," Malik said. 

Hineleban Foundation is a non-stock, non-profit organization based in Manolo Fortich, Bukidnon. The group is composed of individuals focused on the restoration of the environment and sustainable livelihood for the Lumads and the Bangsamoro through Transformational Business Partnerships, with the objective of fostering peace through inclusive development. The foundation believes that “rainforestation” of the mountains of Mindanao is the only long-term solution to reducing the effects and risks of climate change and to attaining food self-sufficiency, bringing back three crop cycles per year.

Globe Telecom’s P30 million donation to Hineleban Foundation will be funded in part by the fees collected from postpaid mobile and broadband customers who continue to use paper billing. In 2015, the company launched its paperless billing campaign to contribute to the United Nation’s Sustainable Development Goal of Life on Land – centered on protecting, restoring and promoting sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation and halt biodiversity loss. While majority of the company's customers have already shifted to paperless billing, there are still those who prefer to receive paper bills. These customers will help fund the reforestation program and indirectly will be able to participate in the company's green initiative.