The 21st National Retail Conference (NRCE), the country's biggest retail industry event will be held at the SMX Convention Center in Pasay City on August 9 to 10.
Themed, "Shopping. More Fun in the Philippines – Taking customer experience to new heights," - - NRCE.
That is the focal point of this year's premier twin exhibition of retail suppliers and service
providers - National Retail
Conference and Stores Asia Expo.
Department of Tourism Secretary Ramon Jimenez to speak on
the campaign's synergy with retail industry growth and more fun shopping
experience. William Schultz, president and CEO of Coca-Cola Bottlers
Philippines Inc., will deliver the conference keynote message.
Coca-Cola's participation in this year's NRCE is expected
to further elevate the "fun" aspect of the conference as the brand
celebrates "100 Year of Happiness."
There will be two panel discussions each day at NRCE:
Day 1 – (AM) -
digital marketing and online commerce.
(PM) - “Global Brands in
Local Shores:
How Local Brands Can Compete and Succeed vis-à-vis International
Brands."
Day 2 - Luminaries from retail and property development - “Retail Entertainment: Creating a New Level of Customer
Experience"
(AM) - how
shopping and leisure are intertwined
(PM) - “The
New Turks of Retailing.
Other topics include the competitive edge of socially
responsible businesses, licensing opportunities for retailers, the retailer’s
role in advocating a sustainable lifestyle, and transforming employees into
brand ambassadors. There will also be a plenary session on using an initial
public offering (IPO) as a tool for retail business growth.
Over 800 retail owners, suppliers, CEOs, and top level
executives are attending the 2- day conference and exhibit. Each year, NRCE
invites experts from the retail industry and other related sectors to cover
relevant aspects of retailing. Chief among the bevy of topics at this year’s
NRCE are strategies for driving growth and customer engagement
The 21st NRCE is proudly presented by PLDT Alpha
Enterprise, SM Department Store, Hewlett Packard, Robinsons Malls, Araneta
Center, Ayala Malls, Meralco, IBM Philippines, DHL Supply Chain Phils., Inc.,
Festival Supermall, Wilcon Depot, Celine, The Philippine Star, BusinessWorld,
ABS CBN, Schutzen, Mobext, Inc., Crossover 105.1., Entrepreneur, Focalcast, Q
Creatives, Cylix Technologies, Mediamagnet, Catalyst Media, Infinite Grafix,
Travel Club, APL Logistics, Avolution, Live Media, Starmall and Bayantel.
For registration and other inquiries, visit www.nrceph.com, call PRA at 687-4180/4181 and 0919-6481231, or emailinfo@philretailers.com or ebbs@philretailers.com.
