Alex Gonzaga as JAG Jeans newest brand Ambassador

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The Philippines’ denim brand has found its newest denim girl and she’s social media’s Most Influential local personality. 

Joining JAG Jeans’ roster of style stars is actress, singer, host and social media phenomenon Alex Gonzaga.With her witty Instagram posts and funny Youtube

 videos,Alex has won the hearts of millions of followers on social media, while her engaging personality is what caught JAG’s attention. 

As one of the country’s most popular content creators, the brand finds Alex’s personality synonymous to what JAG stands for – authentic, original, vibrant, stylish, and values its customers like family.

With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, JAG. 

“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” shared Alex.

JAG Jeans especially created the J AG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the JAG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.

This season, the JAG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.

At the recent JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with Alex inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches. The activity kicked off JAG’s special promowhere customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.

The JAG collection is available in all leading department stores and JAG boutiques nationwide. 

LIKE and follow JAG Philippines on Facebook at www.facebook.com/jagjeans to find out more!

Bb. Pilipinas 2015 for JAG Denim Technology

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The JAG boutique in Glorietta 2 was abuzz with excitement as 34 beautiful and statuesque candidates of Bb. Pilipinas 2015 dropped by the boutique for a refreshing morning of shopping and socializing.

Bb. Pilipinas 2015 candidates at the JAG boutique in Glorietta 2

Looking sexy and chic in JAG jeans and white tees, the binibinis were all smiles as they browsed the shop and tried on stylish pieces from JAG Denim Technology, the brand’s latest collection. 

Bb. Pilipinas 2015 candidates with their JAG Black purchases at the JAG boutique in Glorietta 2

Asked what their favorite pieces from JAG Denim Technology are, most of the binibinis said it’s the Sexy High Waist jeans, which utilizes cutting-edge garment technology to expertly define their figures and elongate their legs. Others love the High Back, which gives a butt lifting effect and adequate coverage for every move. Some of the ladies also adore the Slim Illusion, which has an instantly flattering shape and stretch that makes them one size smaller.

Bb. Pilipinas 2015 candidates check out JAG Denim Technology at the JAG boutique in Glorietta 2

The international brand’s body-contouring feature JAG Denim Technology collection makes it the perfect choice for world-class beauties like the Bb Pilipinas 2015 candidates. Without a doubt, JAG is truly the jeans for today’s modern and chic Filipinas.

For more updates on JAG, visit http://www.jag-jeans.com. You can also follow them on Facebook: https://www.facebook.com/jagjeans and Twitter: https://twitter.com/jagjeans76.

JAG Denim Technology befits world-class Filipina beauty

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Get inspiration from the Bb. Pilipinas beauty queens who strutted their stuff in JAG casual ensembles during the Bb. Pilipinas 2015 "The Road to the Crown" Pre-pageant Special at the SMART Araneta Coliseum. 

Add sexiness and confidence to your laidback denim wear with JAG Jeans!

All eyes were on the 34 binibinis as they sashayed the runway in a variety of denim flares featuring JAG Denim Technology that enhance their curves and accentuate their trimmed physique. JAG’s midriff-baring crop tops, denim shirts and vests also added style and personality to their look. Their chic ensembles boosted up their confidence and fun spirit all through the evening.

Backstage at the fashion show, the candidates talked about why JAG is a staple in their wardrobe. “I love JAG because it fits me perfectly. My favorite is the Slim Illusion. I wear it to parties and casual events,” said candidate #15 Paula Rich Bartolome. “I think JAG jeans are very flattering, very sexy, especially the Sexy High Waist. They enhance my curves and they have this butt lifting effect,” quipped candidate #32 Danita Joan Ruazol. The other girls echoed in agreement—JAG’s “perfect fit” and diversity of style are two of its most loved qualities.

Aside from the pageant candidates, the reigning Bb. Pilipinas 2014 beauty queens also walked the stage in JAG Sexy High Waist paired with red form-fitting tops: Bb. Pilipinas-Universe 2014 Mary Jean Lastimosa, Bb. Pilipinas-International 2014 Bianca Guidotti, Bb. Pilipinas-Tourism 2014 Parul Shah, Bb. Pilipinas Supranational 2014 Yvethe Marie Santiago, and Bb. Pilipinas Intercontinental 2014 Kris Tiffany Janson. 

The casual denim outfits modelled by the Bb. Pilipinas pageant candidates and beauty queens are from the latest JAG Denim Technology collection available in all JAG stores nationwide. 

For more information, visit https://www.facebook.com/jagjeans. 

The Binibining Pilipinas 2015 Fashion Show

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A fashion extravaganza like no other! 

On February 26, at 7 PM, 34 of the loveliest Filipinas from all over the country will take center stage at the Binibining Pilipinas 2015 Fashion Show at the Smart Araneta Coliseum.

The eagerly awaited event is a visual feast, with Binibining Pilipinas candidates gracefully strutting their stuff on the runway, clad in JAG jeans and modern accessories.

Who will set the trend this year with her signature walk? Witness how these ladies pull off both traditional and contemporary ensembles.

Be dazzled at how this year’s delegates beautifully carry themselves, donning cultural dresses made by renowned designers in the National Costume Competition.

Hosted by Binibining Pilipinas reigning queens, the event also features special performances by the Filipino rock band “The Dawn”.

The fashion show serves as another major event leading up to the Grand Coronation Night on March 15, also at the Smart Araneta Coliseum.

To purchase tickets, visit TicketNet Online at www.ticketnet.com.ph or call 911-5555 for inquiries.

Forty Binibinis heat up the Big Dome with annual runway show

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The loveliest women from all over the country rocked the runway at the Binibining Pilipinas 2014 Fashion Show,  National Costume & JAG Casual Wears & Jeans Fashion Show at the Smart Araneta Coliseum on March 6.

Audiences hotly anticipated who would follow the fabulous footsteps of Shamcey’s “Tsunami Walk,” Janine’s “Cobra Walk,” Ariella Arida’s “Ariba Walk,” and Johanna’s Salagubang distinctive strut, as the moving mannequins sashayed their way into Philippines in the world’s most prestigious beauty pageants.

It was a fashion extravaganza like no other, with a display of elegance and grace that is required of all the 40 Binibining Pilipinas 2014 candidates.

The 40 beautiful hopefuls each made their debut in their chosen cultural dresses for the National Costume competition, then thereafter showed off their fierce walk and strutted down the Big Dome’s catwalk clad in sexy JAG jeans and accessories from the Binibini collection.

The Fashion Show is only one of the many exciting activities on the lead up to the Binibining Pilipinas Grand Coronation Night on March 30.

The ladies will be launching their Swimsuit Photo Exhibit at the Gateway Cinema Lobby on March 15 and will be holding the much-awaited Parade of Beauties around the Araneta Center on March 22.

The 40 candidates will also take part in various charitable missions and outreach programs under Binibining Pilipinas Charities Inc and its partners.

The Binibining Pilipinas 2014 pageant is presented by the Araneta Center, ABS-CBN, PLDT Home, Jag Jeans, Avon, Megaworld Properties, Manhattan Garden City, Titan Watches, Pizza Hut, Sofitel Hotel, David’s Salon, J.A.C Motors, Picture City, Gold’s Gym, Dale Carnegie Training, Charter Ping An, Entrepreneur School of Asia and Raymond Saldana Photography.

The Binibining Pilipinas 2014 fashion show opens its doors to the public, and pageant aficionados can fan girl over their favored bets and purchase tickets, priced Php 110 for Patron A, Php 90 for Patron B, and Php 60 for Box.

To purchase tickets, visit Ticketnet Online www.ticketnet.com.ph or call 911-5555 for inquiries.

Photos: Arts Travel & Music Magazine

Top 40 Binibining Pilipinas 2014 hopefuls were officially presented to media

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The forty most beautiful Filipinas were presented to the members of the press and other guests during the Binibining Pilipinas 2014 Official Press Presentation held at the Luzon Ballroom of the Sofitel last February 19. 

The stunning young Filipinas who came from all over the Philippines walked the ramp in front of sponsors, guests, and the media.

The 40 beauty queen hopefuls were trimmed down from over a hundred aspirants during the rigorous four-day screening back in January. Since 1964, the Binibining Pilipinas Charities, Inc. (BPCI) has been the country’s prestigious discoverer and trainer of young ladies who represent us in well-known international beauty tilts. In a span of five decades, BPCI has proven its caliber as a credible institution that eyes these potential candidates, vaunting a resume that begins with Gloria Diaz’s Miss Universe win in 1969. In the last few years, the Philippines has been rising through the ranks as a beauty powerhouse with the impressive top five finishes of Venus Raj, Shamcey Supsup, Janine Tugonon, and Ariella Arida in the last four Miss Universe contests. 

Last year’s golden batch of winners, led by Miss International 2013 Bea Rose Santiago and Miss Supranational 2013 Johanna Datul, Miss Universe 2013 3rd runner up Ariella Arida, and Miss Tourism Queen International 2013 Top 10 finalist Cindy Miranda, brought immense pride to the country by doing well in their respective international competitions. 

This year’s roster of candidates include local pageant winners, graduates from top schools, artists, working professionals, and models who went through months of extensive training even before they joined the pageant. 

The 2014 Binibining Pilipinas candidates still have a lot on their plates leading up to the Grand Coronation Night. The Fashion Show is set on March 6, and the much-anticipated Parade of Beauties will be held on March 22.

The Grand Coronation Night will be held on March 30 at the Smart Araneta Coliseum and telecast live at ABS-CBN.

Miss Universe 2013 Maria Gabriela Isler of Venezuela and Russian pop star Emin will be two of the special guests in the Binibining Pilipinas 2014 Grand Coronation Night. Gabriela will be one of the judges during the pageant and will help crown this year’s winners, while Emin will lead the list of the hotly-anticipated performers in the 51st edition of the most prestigious beauty contest in the country.

Tickets are available through Ticketnet Online www.ticketnet.com.ph or inquire at (02) 911 5555. 

The Binibining Pilipinas 2013 pageant is presented by the Araneta Center, ABS-CBN, PLDT Home, JAG Jeans, AVON, PAGCOR, Titan Watches—the official watch sponsor, Manhattan Garden City, Pizza Hut, Sofitel—the official residence, Manila Bulletin—the official print partner, David’s Salon, Philippine Daily Inquirer, Gold’s Gym, J.A.C. Motors, Picture City, Dale Carnegie Training Center, Entrepreneur School of Asia, Charter Ping An Insurance Corporation, and Raymond Saldaña Photography.