La Germania boosts online presence, launches official e-commerce website and 11.11 promos

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Manila, Philippines – La Germania, the trusted household brand known for its premium and high-quality kitchen appliances, broadens its customer reach with the launch of its official e-commerce website. The online store will serve Filipino customers who wish to purchase La Germania products while staying safe at their homes.

La Germania is also offering special discount promos of up to Php4,500 on select products at the much-awaited 11.11 shopping festivals of online retail platforms Lazada and Shopee on November 11 from 12:00am to 11:59pm.

 

“For 50 years now, La Germania has been catering to the kitchen appliance needs of thousands of Filipino families through our in-line and partner stores nationwide. This 2020, as we aim to make our products more conveniently available, we launch our official e-commerce website and strengthen our partnerships with key industry partners for the 11.11 shopping festival,” shares TW & Co. Sales Manager Paula Chan.

 

Kitchen appliance shopping made easy

Online shopping continues to pick up pace as Filipino consumers stay at home to avoid contracting the virus despite easing quarantine protocols.  According to a report by an electronic commerce aggregator, Filipinos have increased their online shopping by 57 percent in the first half of 2020 compared to the same period last year.

Designed to meet the shopping needs and preferences of both new and loyal customers, the www.lagermaniaph.com hopes to make the brand’s most-trusted and durable kitchen appliances much more accessible to the public without them having to go to physical stores. The website showcases the entire product line of La Germania, from cooking ranges and ovens to range hoods and cooktops.

The online store also provides detailed product information and specifications along with the technical diagrams for each of La Germania’s premium kitchen appliances.

Customers who proceed to checkout may use their PayPal accounts to settle the payment for the products they have purchased.

 

Snag the best deals at 11.11

La Germania joins the biggest sale events of Lazada and Shopee, the much-anticipated 11.11 shopping festival. The brand’s partnership with two of the biggest online shopping platforms in the Philippines is part of its commitment to making its products more accessible to Filipinos.

Shopping fun is for all, no matter the basket size, especially with La Germania’s discount offers for all its products. Customers may add to cart the product they have been eyeing at a discounted price on the official LazMall and Shopee La Germania stores. Grab the best deals to make your kitchen even more functional at the same time express your style and personality in the kitchen.

La Germania FS5031 30BR Gas Oven

Original price: Php29,140.00

Discounted price: Php27,100.20

La Germania G702EF Gas Stove

Original price: Php4,798.00

Discounted price: Php4,462.14

 

 

La Germania SL155 40WT Compact Oven

Original price: Php11,830.00

Discounted price: Php11,001.90

 

 

La Germania H-33.9 Range Hood

Original price: Php14,225.00

Discounted price: Php13,229.25

 

 

La Germania P604LAGCIGN Induction Hob

Original price: Php42,025.00

Discounted price: Php39,083.25

 

For more information on the upcoming 11.11 sales and other La Germania products, customers are encouraged to follow and visit the official Facebook and Instagram accounts of the trusted kitchen brand.

A lifetime of warm memories: creating dishes in the kitchen of Ann Puno

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Behind every great cook is a lifetime of fond memories of food and the people it was shared with. Ann Puno, the dessert genius behind Ann Puno’s Kitchen, is no exception. 

At 59, Mrs. Puno is a formidable woman: she’s a multi-awarded baker, a successful entrepreneur,  a loving wife, a doting mother, and a cancer survivor.

Her journey from kid in the kitchen at her mother’s elbow to a matriarch and business woman running her own enterprise is a joy to follow; a rare feel-good tale of how one woman listened to her instincts and created a path of her own, lit by moments of love with friends and family.

How it all began

Like many Filipino children, Ann remembers watching her mother and grandmother prepare their meals, busily tending to several pots and pans on top of their trusty La Germania gas range in a well-lit kitchen. “I lived in the province where there were no bakeshops,” Ann says, “but I remember that every birthday, my mother would make us birthday cakes from scratch. Sometimes, she would even make donuts from scratch.” 

Later, as a newlywed armed with the same La Germania oven she had watched her mother make her birthday cakes with, she kept baking. She created flavors that won over the Filipino palate, and her cakes grew in popularity. The rest, as they say, is history.

A language of love

Through the years, Ann has constantly improved upon her craft. With her trusty La Germania oven ever by her side, she has founded her business and created a complete system to keep her family well-fed and feeling well-loved.

As her children grew up, they learned to recognize the signs of her love. “They know that [making their favorite dishes] is a way that I offer them lambing, and comfort,” she says. Like her mom, she made birthday cakes for each of her children’s birthdays. When the kids came home, there were always snacks ready for them (and often, their friends). Even when they had grown up and their schedules became less predictable, they knew that their mom always had something waiting for them. “They know that when they come home, there is something good to eat. This is my act of service, this is how I show love,” she says.

Protecting her legacy

As her family grows and changes, her business expands, and her personal journey continues to take her in more directions, Mrs. Puno is dedicated to preserving all the memories that they shared through the years. She keeps records of the dishes she created in several notebooks filled with handwritten notes, some photos, and even mementoes. There’s a collection of books and scrapbooks filled to the brim and that she’s constantly adding to. This will be her legacy to her grandchildren, and for the people her family chooses to bring into their fold.

That, and maybe one of her ovens. She has one heavy duty La Germania oven that she only uses during peak seasons. On the off seasons, it gets thoroughly cleaned, packed up, and carefully stored in a shed behind the house. Knowing how sturdy these ovens are—Ann’s mother’s original oven is still in service after all these years—there’s a good chance her grandkids will still be able to bake in one of hers.

She has always told her children about the value of money and advises them that when you buy something, it should always be of value. Her La Germania oven is a great example. Being one of the most trusted brands in the market, these ovens are made for heavy-duty use, and with the proper care, can go for years without having to be maintained or repaired. That’s great value for money!

It’s the only brand Ann has ever used in her kitchen, and with good reason. Each oven has taken the demands of a growing family and a thriving bakery business in stride. So far, none of them have needed to be replaced, only repaired or added to. To date, she keeps two in her kitchen, another in their vacation home, and another in storage to be brought out when the demand for her baked goods exceeds the capacity of her two active La Germania ovens.

It has not been an easy life. But it is a rich, full one. “Sometimes, my husband and I like to think back on all we have gone through. Just talking about it, and being thankful, because even if we have had difficulties, we have always overcome them as a family. Looking at where we are now, we can truly say that we have made a home.”

For cooking passionate and all, here's why La Germania is the ideal kitchen helper

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Cooking has always been my passion,  and eating too. A passion for food involves a love of cooking, experimenting with food and recipes and coming up with tasty dishes. When I was a little girl I loved to cook, spending hours in the kitchen with my father, mostly because my mother does the marketing but my father did the cooking. Learning delicious traditional recipes, using authentic, seasonal, fresh ingredients and preparing everything from scratch.

Cooking is potentially one of the most relaxing and creative household tasks. For both experienced and first-time home cooks, preparing meals whether for themselves, their families or friends is even more pleasurable if they’re equipped with kitchen appliances that are well made and dependable.

La Germania is one of the ideal kitchen helper recommended by many people I know. Celebrity chefs and restaurateur Chef Rolando Laudico and Chef Jackie Laudico shared to us that they used La Germania when they started their catering business 17 years ago and up to now.

Ask any chef, home cook or food connoisseur and they will most likely say that the most important and indispensable item in their kitchen is the range oven or stove since is where their culinary magic really takes place. 

Even novice cooks can attest that using a reliable stove or range that produces consistent heat or flame can do wonders to one’s cooking.

The cooking demo by Chef Lau and Chef Jackie, they show some of Chef Laudico Guevarras menu using the latest La Germania gas range and the mounted microwave Combi-Oven. “What I love about La Germania is that it doesn’t breakdown a lot. So it is saving me a lot of time and money,” says Chef Lau.

La Germania, the preferred household brand of professional chefs, home cooks and foodies, has an array of cookers and ovens that suit the demands of all kinds of culinary needs. Its wide assortment of products from its five-gas burner range ovens to single burner tabletop gas and electric stoves can also fit any budding cook’s budget. 

Chef Rolando Laudico  and Chef Jacke Laudico 

TV show host Suzi Entrata - Abrera , Chef Rolando Laudico 

and Chef Jacke Laudico 

Three (3) kinds of Mango Salad with Mesclun Greens, drizzled with Dijon Bagoong Vinaigrette topped with Garlic Shrimp 

Roast Angus Beef Kare Kare and Grilled Gindara served on Paella Rice 

Suman Panna Cotta Rice Cake with Latik and Fresh Mangoes

Trio of appetizers : Sisig Baskets, Tuna Kilawin Sppons and Palabok Roll 

Pork Sinigang with Taro Puree wrapped in Petchay

La Germania products have been meticulously engineered to be tough enough to withstand the constant grind of the modern Filipino kitchen.

Manufactured locally by General Heat Corporation under the trademark La Germania, by virtue of a licensing agreement between Bertazzoni SPA of Italy, La Germania stoves, range ovens, range hoods, cookers and accessories are prized by families and professional kitchens for their longevity, mileage, superior quality and performance. It is also distributed in the Philippines alongside its sister brands Bertazzoni La Germania and Bertazzoni.

Celebrate the art of cooking and have a more delightful time preparing meals for loved ones and friends by using kitchen appliances like La Germania that can make your task easier.

 La Germania is available in Kitchen Gallery showrooms and all appliance centers nationwide.