#MegaGandaAngBuhay ! MEGA Sardines’ ‘First Day’ delivers a mega dose of ‘kilig’

Tweet

Do you still remember your first day at your very first job?

In the wake of its first two viral videos “Adulting” and “Tipidity,” MEGA Sardines, the Number 1 sardines brand in the Philippines, treads lightly into 2019 with “First Day,” its third short film under its #MegaGandaAngBuhay trilogy.

“First Day” tells the story of Joseph, an idealistic, fresh-out-of-college young man from Cebu (played by Jindric Macapagal) who is caught in an awkward situation on his first day at work in a Makati office.

What could go wrong—or right—on Day 1?

“‘First Day’ reveals the answer in an unexpected and heartwarming manner, delivering a mega dose of‘kilig’ on a hugely relatable slice of life,” says film director and public relations specialist Chris Cahilig.

As shown in its first two short films, the MEGA Sardines’ #MegaGandaAngBuhay campaign, Cahilig points out, reinforces timeless Filipino themes and values. While “Tipidity” brought humor and “Adulting”delivered drama, “First Day,” the third and last film in the trilogy, offers lighthearted moments and wraps up with a plot twist that the audience won’t see coming.

“Whether at work or at home, there’s very little doubt that intriguing conversations—and relationships—can be sparked by delectable comfort food,” Cahilig hints at what’s coming.

However one looks at it, “First Day” fits right into the #MegaGandaAngBuhay campaign by depicting how MEGA Sardines, as a staple viand, has fortuitously figured in the unforgettable “firsts” of its Filipino patrons.

“First Day” was made possible by Tiu Lim Foundation (executive producer), Rommel Sales (cinematography), Yuji Gonzales (screenplay), Jegs Morales (offline editor), Kenneth Amparo (online editor), Melai Entuna (line producer), Clark Lopez (assistant director), Kat Salinas (sound design), Richard Gonzales (scoring), Det Moldera (accounts manager), Yani Bautista (production manager), and Johanna Evangelista (production coordinator). “First Day” can be viewed on MEGA’s official Facebook page www.facebook.com/officialmegasardines and YouTube channel (Mega Global).

Meanwhile, “Tipidity” and “Adulting” have garnered, to date, almost 3 million views on YouTube alone. Both short films can also be viewed on MEGA Sardines’ official Facebook page.

Manufactured by Mega Global Corporation, MEGA Sardines offers the freshest and most delicious sardines packed within 12 hours from catching to canning. It is available in easy-to-open cans and pouch formats for convenience. 

MEGA Sardines is available in supermarkets nationwide, with a wide array of variants like MEGA Sardines in Tomato Sauce, Tomato Sauce with Chili, Paksiw Style, and Spanish-Style; MEGA Sardines Creations in Natural Oil and in Spanish-Style; MEGA Extra Hot Sardines; MEGA Fried Sardines Tausi and MEGA Fried Sardines Hot and Spicy.

For more information about MEGA Sardines and its #MegaGandaAngBuhay campaign, visit www.megaglobal.com.ph or www.facebook.com/officialmegasardines.

MEGA Sardines kicks off its #MegaGandaAngBuhay campaign with ‘Tipidity’

Tweet

Peek into the pantry of any Filipino home and you will find a can of sardines—the all-time favorite mealtime fare of Filipino families.

Need a hearty breakfast to start off your day? Pop a can of sardines. Paired with sinangag or bread, made into an omelette, sautéed with your favorite veggies, or simply eaten straight from the can, sardines are so versatile and easy to prep that no kitchen should ever be without it.

Because sardines are a staple at mealtimes, it is witness to the happy chatter and precious bonding moments shared by Filipino families at the dining table. 

“Tipidity” follows the story of a young newlywed couple played by Karl Medina and Kia Del Rosario who are suddenly overwhelmed by the financial responsibilities that they need to hurdle. 

This priceless custom is what comes to mind as MEGA Sardines, the Number 1 sardines brand in the Philippines, officially launches its new digital campaign and promise of #MegaGandaAngBuhay, a world play on “May iga-ganda ang buhay.” Through a troika of compelling and relatable short films, the campaign aims to present heartwarming everyday slice-of-life narratives that every Filipino can relate to.

Kia Del Rosario breathes life into a fun, quirky, and very relatable character in MEGA Sardines’ “Tipidity.” 

For instance, in its debut short film titled “Tipidity,” MEGA Sardines tells the story of young newlyweds (played by Karl Medina and Kia Del Rosario) who, accustomed as they are to their easygoing lifestyle, are suddenly overwhelmed by the financial responsibilities that couples need to hurdle.

While enjoying delicious and affordable MEGA Sardines, the newlyweds realize that they need to watch their daily expenditures to make ends meet.

Director and public relations specialist Chris Cahilig, who is the director behind a slew of viral, award-winning short films for various brands, notes that “Tipidity” and the rest of the #MegaGandaAngBuhay shorts hit close to home as they “cast a new light on timeless Filipino themes and values through humor, sentiments, or a perfect blend of both.”

“Tipidity” and the rest of the #MegaGandaAngBuhay shorts aim to present everyday slice-of-life narratives that Filipino families can relate to. PHOTO 5: Through compelling acting and narrative, “Tipidity” casts a new light on timeless Filipino themes and values through humor, sentiments, or a mix of both.

“MegaGanda Ang Buhay imparts a message of optimism, passion, and resilience as it narrates the story of the ordinary Filipino in a contemporary and extraordinary way,” Cahilig points out. “Tipidity is all about having a positive mindset—one that assures us that even when the present times call for practicality, we can live an easy, comfortable, and good-quality life through simple and doable means.

“Through Tipidity and the rest of the MegaGanda Ang Buhay videos, we would like to show that MEGA has always been the Filipino consumers’ go-to brand of sardines, especially in the most sensitive phases and transitions in their lives.” 

Aside from “Tipidity,” MEGA Sardines is set to launch two more inspiring short films—“Adulting” and “First Day”—under its #MegaGandaAngBuhay campaign during the final quarter of the year. The videos can be viewed on MEGA Sardines’ official Facebook page.

“Tipidity” was made possible by Tiu Lim Foundation (executive producer), Rommel Sales (cinematography), Yuji Gonzales (screenplay), Alec Figuracion (offline editor), Kenneth Amparo (online editor), Melai Entuna (line producer), Clark Lopez (assistant director), Kat Salinas (sound design), Richard Gonzales (scoring), Yani Bautista (production manager), and Johanna Evangelista (production coordinator). “Tipidity” was shot at Amaia Skies Sta. Mesa.

Manufactured by Mega Global Corporation, MEGA Sardines offers the freshest and most delicious sardines packed within 12 hours from catching to canning. It is available in easy-to-open cans and pouch formats for convenience.

 MEGA Sardines is available in supermarkets nationwide, with a wide array of variants like MEGA Sardines in Tomato Sauce, Tomato Sauce with Chili, Spanish-Style, Natural Oil; MEGA Extra Hot Sardines; MEGA Fried Sardines Tausi and MEGA Fried Sardines Hot and Spicy.

For more information about MEGA Sardines and its #MegaGandaAngBuhay campaign, visit www.megaglobal.com.ph or www.facebook.com/officialmegasardines

Beyond Borders: Mega Global Turns 40

Tweet

Mega Global Corporation celebrates 40th anniversary held in Isla Ballroom, EDSA Shangri-La on Friday night, June 5.

Achieving 40 years of continuous growth is no easy feat. But Mega Global Corporation has managed to work its way up the ladder by setting industry standards for performance and innovation, reaching beyond borders in terms of providing high-quality, value-for- money products essential to every family-loving Filipino.

“Let’s continue striving to be thebest brand locally and globally. We will go beyond borders and provide only the best products and services to everyone.” -   Mega Global CEO and President Mr. William Tiu Lim

This was the central theme of the 40th anniversary of Mega Global Corporation held in Isla Ballroom, EDSA Shangri-La on Friday night, June 5.

More than 500 guests clad in Captain’s ball suits and blue gowns— including top-level management, employees, key brand ambassadors and business partners, media personalities, collaborators and celebrities, gathered in the ballroom to commemorate the many milestones of Mega Global’s successful but humbling journey.

Latest Line of Mega Global Products

During one of the segments, Mega Global Corporation through the presence of AVP for Sales and Marketing Mr. Raffly Lantin, unveiled its latest line of world-class products. A captivating visual presentation showcased the canned products and ready-to-eat viands that are slated to be released this year: Mega Premium Shrimp Paste, Oh My Ulam! Regional Specials, Mega Creations Bottled Sardines and Mega Tuna.

Ryzza, Awards, and More Highlights

The night wouldn’t be considered complete without the presence of child superstar Ryzza Mae Dizon, the newest brand ambassador of Mega Sardines.

The child superstar engaged the crowd with her infectious charisma and cute dance moves, performing a short dance number that got everyone smiling from ear to ear.

Ryzza also helped out in giving away raffle items such as iPad and iPhone 6 through Mega Roleta.

Aside from highlighting the plans of the company to tap other markets outside of the country, the event also paid tribute to the highly valued employees of Mega Global Corporation whose unwavering efforts and contributions have become the driving force behind the company’s success. The employees were recognized based on three important merits: The Ruby Loyalty Award—an award given to individuals whose exemplary commitment of time, energy and effort has reached over 25 years of service; The Mega Hero Award—an award given in appreciation of top employees whose outstanding performance were not left unnoticed; and The Mega Excellence Award—an award given to top employees whose unparalleled level of commitment and professionalism have led them to where they are now.

Mega Family Union

The entire Lim clan headed by CEO and President Mr. William Tiu Lim graced the stage in full force during the ceremonial toast. Mr. Lim went on to congratulate everyone for being part of Mega Global’s 40 years of achievement. “Let’s continue striving to be thebest brand locally and globally. We will go beyond borders and provide only the best products and services to everyone.”

Mega Global has been winning the hearts of Filipino families from one generation to another for almost 40 years. The country’s top manufacturer of ready-to-eat viands and canned goods strives to enrich people’s lives with its relentless efforts to bring forward several improvements and innovations in terms of packaging and food technology.

MEGA GLOBAL: Championing the Filipino Family

Tweet

Mega Global’s extensive line of premium brands—Mega Sardines, Mega Creations, Valley Farm and Oh My Ulam!

Mega Global has been winning the hearts of Filipino families from one generation to another for almost 40 years. Aside from providing high-quality, value-for-money products, the country’s top manufacturer of ready-to-eat viands and canned goods strives to enrich people’s lives with its relentless efforts to bring forward several improvements and innovations in terms of packaging and food technology.

As a result, Filipino consumers have professed their loyalty to the brand, praising its commitment towards a rewarding and engaging dining experience for contemporary Filipino families who have to deal with the pressure of adapting to modern lifestyle and crammed schedules.

This persistence to strike a balance between convenience and quality has made Mega Global products a lifesaver, establishing a strong foothold among varying markets across the nation. 

Mega Global’s extensive line of premium brands—Mega Sardines, Mega Creations, Valley Farm and Oh My Ulam!—have become an integral part of our daily food consumption. Each brand offers a unique way of capturing the sensibility and emotional affinity inherent to family-loving Filipinos.

Healthy and Natural

Over the years, Mega Sardines has earned a reputation of being the Top of Mind choice of most households that prefer high-quality and great-tasting canned sardines. Conchita Mae Suarez, a housewife and a mother of three kids, can attest to this claim. “I’ve always been a firm believer of Mega Sardines,” she relates. “My husband and kids are familiar with its taste. They really love it when sautéed with garlic and onions. And now that I've discovered that it can also be added to our regular dishes like Misua and Caldereta, it is my new cooking partner "

To date, Mega Sardines remains to be a dominant canned sardines brand in the domestic market, offering the freshest and healthiest options for trendy moms who are protective of their families. It can also be used as a special ingredient to a variety of home-cooked dishes, therefore emphasizing its versatile qualities as a culinary recipe. As the local parlance goes, “sari-sari ang sarap”.

One of its popular variants, Mega Sardines in Tomato Sauce has no preservatives and is ready to eat. The catching-to-canning process is completed within 12 hours from catching, minimizing histamine levels and delivering the optimal amounts of protein, calcium and Omega 3 oils—essential nutrients that reduce the risk of heart problems.

Variety

Sheila Caliboso, a licensed architect from Quezon City, sometimes finds it hard to cook meals due to her hectic schedule. “My travel time from Taguig to Fairview vice-versa is pretty challenging,” says the mom of 2 kids. “Thank goodness for Valley Farm and Mega Creations, I can now prepare hearty meals for my children without having to worry about time.”

Valley Farm, Mega Global’s latest offering in the canned food market, takes pride in their positioning as the only luncheon meat in the Philippines with real meat chunks. With its meat chunks blended in selected spices, Valley Farm gives kids the best-tasting luncheon meat that they can enjoy in all meals, most especially during breakfasts. “I’ve tried making a Luncheon Meat Maki out of Valley Farm,” Ms. Caliboso narrates. “The kids instantly fell in love with it, and so as their classmates. I had to prepare more servings because they like to share and give back. It was a heart-warming experience.”

Sheila Caliboso also shares her experience with Mega Creations, another culinary sardine line of Mega Global. “On weekends, I usually experiment with the dishes I serve to my family, and Mega Creations really helped me discover new ways on how to innovate my cooking,” she enthuses. “So far, I’ve done Fried Sardine Gyoza, Escabeche Sardine Patties, Aglio Olio and a bunch of gourmet dishes using Mega Creations Spanish Style and Mega Creations Natural Oil.”

Mega Creations, a non-tomato based sardine brand, is more than just a versatile culinary component that you can use to complement any dish. It also offers basic ready-to-eat convenience for moms who consider cooking as an expression of love and happiness.

Utmost Convenience and Value For Money

For working adults who are entangled with the fast-paced facets of modern living, Mega Global has another surprise right up your alley. Oh My Ulam!, another entry in the ready-to-eat viand market, is the only brand that comes with the convenience of easy-open can packaging. It takes pride in being the only ready-to-eat ulam that uses real meat and spices for that authentic home-cooked experience. 

Call center agent Jeremy Sinco brings one to the office whenever he’s in a hurry. “Oh My Ulam! tastes like something my lovely mom would cook for us during lunch or dinner,” Sinco tells us. “It’s easy to open. I can eat it anywhere, anytime I want”.

With a lot of Filipino BPO professionals pressured by the demands of the industry, there is simply no other brand that is as convenient, time-saving and "sulit" as Oh My Ulam, which comes in 3 variants namely Lechon Paksiw, Pork Adobo and Mechado. Sinco further reiterates, “You have to try Oh My Ulam Pork Adobo. I tried making Adobo rice using it. And guess what? My family thought it was the real deal. They absolutely enjoyed every bit of that meal.” 

No other brand brings real value in what consumers buy other than Oh My Ulam.