NREA sets program to boost PH reality sector

Tweet

Envisioning a robust and vibrant real estate sector in 2024, the National Real Estate Association (NREA) is primed to launch a comprehensive set of initiatives to stimulate activity within the industry. Such was the objective laid out by Red J. Rosales, NREA’s new national president, following the association’s recent Strategic Planning Session and Board Meeting held at the Makati Sports Club on January 10, 2024.

Consultant Imelda C. Magtoto, NREA Chairperson, disclosed that the NREA’s upcoming year-round activities are expected to empower members and real estate practitioners in their quest to boost the country’s Pambansang Pabahay Para sa Pilipino Program, which aims to see every Filipino have a home to call their own.

NREA STRATEGIC PLANNING SESSION AND 1ST BOARD MEETING, JANUARY 10-, 2024, 1:00 – 5:00 PM AT DASMARINAS ROOM, MAKATI SPORTS CLUB.

Seated from left : Exec. Vice President Ma. Loren B. Sales; President Red J. Rosales; Board Chairlady Imelda C. Magtoto and Board Vice Chair Ruth Marie C. Atienza.

Standing from extreme left : Trustee and Education Chairman Rodolfo D. Leonen; Treasurer Nicole Lim Choa; Vice President for Chapter Affairs Zenaida S Fruto; PRO Christian Q. Mulingbayan; Vice President for External Affairs Ador Z. Tolentino, Jr.; Vice President for Internal Affairs Jovi Francis W. Tupaz; Member Lemuel B. Branal; Secretary General Lourdes Bernadette B. Carlos and NREA Metro Rizal Chapter President Cheryl Sanguyo.

Red J. Rosales, NREA’s new national president

All these projects will run under the overarching 2024 theme: “NREA Realizing the Dream of a Thriving Real Estate Industry”.

The following committees were formed to implement NREA’s programs and projects this year: (1) Network Expansion, headed by VP-Chapters Zenaida Fruto; (2) Revenue Generation, led by Treasurer Nicole Lim Choa; (3) Engagements, led by VP-Internal Jovi Francis Tupaz along with Vice Chair Trustee Alma Grace Sarra; (4) Education, led by Trustee and Education Chairman Rodolfo Leonen; (5) Advocacy, led by VP-External Lawyer Ador Z. Tolentino, Jr.; and (6) Public Relations, headed by PRO Christian Mulingbayan along with Vice Chair Christopher Cahilig.

President Rosales also announced his five-point plan for the NREA:

First, the enhancement of member engagements and benefits. The NREA hopes to develop a comprehensive engagement strategy that will drive members to participate in organization activities and decision-making processes. Part of these will be the establishment of a mentorship program and the creation of exclusive perks and benefits for NREA members.

Second, the promotion of industry research and thought leadership. The organization is set to establish an NREA Research Center to spearhead research initiatives, analyze and study industry data, and generate actionable recommendations for the sector’s growth and development.

Third, the expansion of global partnerships and market access by establishing an international presence for NREA through overseas offices and representatives that can provide localized support and services to Filipino real estate professionals operating abroad.

Fourth, the acceptance of social responsibility and sustainability. A NREA Sustainability Task Force will be mounted to develop and implement sustainable practices within the organization and encourage members to adopt environmentally conscious real estate strategies.

Lastly, the empowerment of the next generation of real estate leaders. A NREA Youth Council will be created to provide a platform for young members to engage with the organization, share their perspectives, and contribute to NREA’s growth and innovation.

Indeed, the year 2024 is looking bright for the NREA. They hope to build on their reputation and goodwill within the industry and continue working with the Department of Human Settlements and Urban Development as a longtime partner and collaborator. With their focus turned to these objectives, President Red J. Rosales is confident that the NREA will affirm its status as the “One-Stop Trade Organization”.

NREA’s new officers to be introduced at in-person business meeting on December 7

Tweet

The National Real Estate Association (NREA) is capping off yet another productive year with an in-person business meeting on December 7, 2023, from 11 a.m. to 2 p.m. To be held at the Makati Sports Club on L.P. Leviste Street, Salcedo Village, Makati City, the upcoming event will feature important announcements and an awarding ceremony that is meant to recognize NREA’a achievements of 2023 and spur the association on a sustained path of success in the new year.

Ruth Marie C. Atienza, outgoing NREA National President, disclosed that the special guest and resource speaker will be Honorable Rafael M. Fajardo, Board Member of the Professional Regulatory Board for Real Estate Services (PRBRES). Fajardo is slated to discuss updates on the PRBRES’ programs and policies, and its mandate as a regulatory body created by the Real Estate Service Act.

Also lined up for the business meeting is NREA Chairperson Imelda C. Magtoto’s introduction of the association’s officers-elect for 2024. Among them are Imelda C. Magtoto, Board Chairlady; Ruth Marie Atienza, Board Vice Chairlady; Red Rosales, National President; Ma. Lorena Sales, Executive Vice President; Jovi Francis Tupaz, VP-internal; Atty. Ador Tolentino, VP-external; Zeny Fruto, VP-chapters; Loudette Carlos, secretary general; Nicole Choa, treasurer; Jeffrey Bongat, auditor; and Christian Mulingbayan, PRO.

Incoming trustees—Rodolfo Leonen (concurrently Education Chairman), Flerida Atayde, Jonathan Caro, Alma Grace Sarra, Emelina Pulido and Dave Lubong—will likewise be introduced.

NREA’s National President, Red Rosales

NREA’s National President, Red Rosales, will deliver a short message and provide a brief preview of his plans and programs for 2024. The induction of NREA’s new members will also be held.

While Rosales is set to explore future strategies, a highlight of the event will delve into past achievements—NREA’s Best Chapter and Best Chapter President of 2023 will be given due recognition.

Meantime, NREA’s PRO Jeffery Bongat has announced that as part of the NREA’s community social responsibility (CSR) projects, the association will hand over its donation to the Smokey Mountain Foundation, as well as its paint donations to the Department of Education, courtesy of Davies Paints.

NREA’s business forum is fully supported by its major sponsors: Pag-IBIG Fund and Hausland Development Corporation. The NREA likewise acknowledges their year-round sponsors: the OFW Party List; Mapecon Philippines, Inc.; Duraville Realty & Development Corporation; Davies Paint Philippines, Inc.; Bria Homes, Inc.; E. Ganzon, Inc., and SM Development Corporation.

Finally, the business meeting on December 7 will segue into a joyful Christmas celebration for NREA members and friends, who may look forward to hours of party time with social activities, games, and the de rigueur raffle with grand prizes in store.