OPPO named by Counterpoint as a leader in premium smartphones

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OPPO has been named as the leading smartphone brand by market research firm Counterpoint in the lower premium segment. This impressive result proves that the brand is thriving amongst fierce competition in a largely saturated market. Furthermore, with more than 95% of flagship sales coming from the domestic China market, OPPO has ample opportunity to grow its share and thus bring more beautiful smartphone products to young consumers around the world. 

High-end smartphone market price range and OEM share (Source: Counterpoint) 

The Counterpoint report concluded that the global high-end smartphone market grew by 7% in the second quarter of 2018, with excellent performance in high-end product shipments. OPPO accounted for 10% of the overall premium smartphone market and in the $400-600 price segment, OPPO ranked first with 22% market share, followed by Apple, Samsung, Huawei, Xiaomi and others. Within the hugely important China high-end smartphone market, the world’s largest, Apple ranked first and OPPO ranked second. Chinese smartphone manufacturers have “upgraded” their flagship products this year and OPPO has been at the forefront. The newly launched Find X has won unanimous praise from consumers and the media after a highly successful Paris launch. Of course, there is also the company’s R series, which reinvigorated the industry at large with metallic colors and glass gradients. 

OPPO Find X 

In 2018 alone, OPPO has introduced several innovative technologies including the panoramic arc screen, AI-enhanced 3D Camera, SuperVOOC flash charging, TOF and 3D structured light technology. OPPO has also inked partnerships with Stanford University on AI and internally, successfully tested 5G for use in the future development of 5G smartphones. There are many more reasons beyond product features that contribute to OPPO’s fast growth. In recent years, OPPO has put tremendous effort into manufacturing and hardware development with investment in R&D and Design centers around the world. In software, the company’s ColorOS continues to offer users a fast, smooth and intuitive experience. Both are exemplified by our number of applied technology patents, which has reached more than 32,000 globally. 

In marketing and retail, OPPO continues to speak to its target audience of young consumers. So far, it has entered more than 30 countries and regions and operate more than 400,000 stores. OPPO is committed to being the favorite smartphone brand of “young people” around the world and being closer to the interests of these users. In sports, fashion, movies, gaming and other popular culture, OPPO has already partnered with FC Barcelona, India’s Cricket Team, and America’s Next Top Model. In each of these, its goal is to reach out to young users and show how its phones can complement their lives. 

“In the Philippines, we see our smartphones appealing to more and more consumers, and we are very grateful for their support and happy that they find value in our products,” OPPO Philippines’ VP for Marketing Jane Wan said. “With our portfolio ranging from mid-range devices offering high value for money to premium powerhouses like the Find X, our brand is committed to developing the best technologies, design, and user experience which cater to the needs our dynamic consumers.” 

Overall, aside from product, technology and marketing, OPPO’s number one goal is to adhere to the ‘art of technology’ and meet user needs. This is the belief that has produced such results and will continue to in the long term looking ahead.

OPPO Find X – Exploring the Infinite Potential of Technology and Art

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The Find series smartphone represents OPPO’s continuous exploration of technology and artistry with profound ideas on the future development of mobile phone. Find 5 started the era of full HD displays; Find 7 introduced leading VOOC flash charge technology and the elegant skyline breathing light. Each generation of Find products is a step closer to the perfect fusion of technology and art; making breathtaking smartphones for consumers around the world.

OPPO Find X introduces a gorgeous brand-new design. Find X features an abundance of new innovations including the amazing panoramic design with holeless front and rear panels, O-Face 3D Structured Light. Together, these technologies bring smartphone user experience to a new level. OPPO’s belief is that a smartphone is not just a communication device, but a piece of art and Find X is proof of this philosophy.

Exploring the ultra-beauty: Panoramic and unified design

With panoramic design, Find X forges a new path. The elegant look and feel expresses the “beauty of nature” combining serenity and vitality. Find X achieves a refined silhouette thanks to the holeless front and rear design as well as smoothly inlaid 3D glass on the edge. Find X is graceful to look at while being comfortable in your hand.

Find X introduces the unique and beautiful Panoramic Arc Screen, an all-screen display with no compromises. OPPO used COP flexible screen packing technology in the Find X bringing the visual screen ratio to 93.8%. With the front almost all-screen, Find X and its panoramic screen brings the user an unprecedented visual experience.

Find X has two gradient color combinations—Bordeaux Red and Glacier Blue. The Multifaceted Color Process used by OPPO realizes a perfect blend of gradient design with a 3D arc on the rear. In the light, Find X shines like crystal and flowing water, presenting a colorful effect that changes with your surroundings.

Exploring delicacy: Stealth 3D Cameras

The Find X uses an innovative sliding structure that completely disguises the cameras within the body of the phone. When not in use, the cameras are hidden, providing a sleek and uniform exterior. When activated, the camera opens automatically for unlocking and photographing. This up-and-down gives the product movement, a natural and highly functional design. In addition, OPPO’s product team has carried out strict testing on the sliding structure, while it can sense the falling distance and get hidden within the phone, which balance the art design and using durability.

The stealth 3D cameras not only includes the 25-megapixel front camera and 16MP+20MP dual rear cameras, but also a 3D Structured light module with many high-tech components. Flood illuminator, Infrared camera, proximity sensor, Dot projector, Receiver and RGB camera are integrated into this unit. The 3D structured light module in Find X can project 15,000 dots, building a precise and complete 3D module of a user’s face, and then compares with the registered face of the owner to unlock.

The 3D Face recognition of O-Face has a higher level of security than fingerprint identification. The false acceptance rate of fingerprint recognition is 1/50,000, while the false acceptance rate of 3D Face Recognition is 1/1,000,000. O-Face Recognition, developed by OPPO, not only makes unlocking safer but also more convenient while offering support for mobile payment. OPPO has already made it possible to pay with O-Face Recognition by integrating Alibaba’s Alipay, making Find X the first Android phone to support payment through face recognition.

Exploring the real-beauty: Breakthrough from 2D to 3D

Powered by 3D structured light, OPPO Find X makes further progress in photography. With high-precision facial data captured and complemented by the 25MP front-facing camera, Find X introduces 3D Smart Selfie Capture. Find X creates a 3D model of the user’s face using O-Face Recognition with millimeter-level accuracy. Based on the resulting 3D model, AI technology intelligently analyzes facial characteristics such as face shapes and features, providing suggestions to make faces look more natural and realistic.

In addition, precise face recognition enables Find X to simulate various lighting effects on a human face, so portraiture lighting is enabled even for a selfie. Various lighting effects are supported including; feature light highlighting the contour of human face, bi-color light that simulates the classic red-blue color of neon, and rim light that brightens the skin color and makes the contour more vivid. Portraiture lighting makes your selfies more beautiful and artistic.

Aside from 3D Smart Selfie Capture, O-Face also has another interesting function--3D Omoji. You can choose any interesting images to make Omojis or generate your cartoon avatar, and then create video or GIF Emojis. Now, you can use them in any chat app and chat with friends using your own Omojis. Have fun!

OPPO Find X also provides the solution for backlight photography. The real-time pixel-level graded exposure technology, Sensor HDR 2.0, makes the subject and background more distinct when taking a selfie. This technology maintains the preview effect simultaneously with the final image meaning what you see is what you get.

Moreover, OPPO Find X makes it easier to take high quality photos. With the assistance of AI Scene Recognition, it intelligently identifies scenes and objects while optimizing the image. It supports over 20 scenarios of photography and over 800 scenario combinations including snow, food, pets, and so on.

OPPO is always exploring how to use AI to improve user experience. Based on Android 8.1, OPPO ColorOS 5.1 is deeply integrated with the AIE engine of the Snapdragon 845 mobile platform. The AI capability of this arrangement helps ColorOS 5.1 understand user needs better than ever before.

As the third generation of Qualcomm Mobile AI Platform, Snapdragon 845 mobile platform is engineered with every forward-looking feature, including camera and gaming, an intelligent personal assistant and advanced vault-like security. With the brand new Qualcomm® Hexagon™ 685 DSP, enhanced CPU and GPU, Snapdragon 845 mobile platform is stronger, faster and smarter than ever before.

OPPO Find X features the built-in Google Assistant and the smart low-power-consumption MIC with DSP module. This means OPPO Find X can not only identify the magnitude of ambient noise intelligently but can also adjust the performance automatically to ensure high activation success rate. Now, Google Assistant can stand by all day long while being activated at any time.