POCO dazzles tech fans with the latest F-series flagship products

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Ignite your hyperpower with POCO F5 Pro and discover the origin of speed with POCO F5.

(BEIJING, CHINA, May , 2023) – POCO, a popular technology brand among young tech enthusiasts, unveiled the F5 series of mobile devices specially designed for gaming geeks, photography enthusiasts, and tech lovers.

Over the past five years, POCO has been exploring the frontiers of technologies to understand, develop and provide what the fans want. The ongoing exploration and continuous refinements into POCO's flagship line have resulted in two dazzling new devices set to open the door to a world of possibilities. Powered by Snapdragon® 8+ Gen 1, POCO F5 Pro is the first POCO device to feature a WQHD+ 120Hz AMOLED DotDisplay, as a flagship all-arounder. Meanwhile, delivering a super-fast gaming experience, the flagship speedster POCO F5 is the first smartphone released globally with a Snapdragon® 7+ Gen 2 processor.

"Designed for dedicated techies who want the best forward-looking technology, we have created two devices that make gaming easier and even more enjoyable, taking photographs, creating video content, or using multiple apps. If gaming is your priority, the POCO F5 is a fantastic choice, while the POCO F5 Pro, especially the 512GB mode, is the perfect choice for pro users."

POCO F5 Pro: Ignite your hyperpower with hyper-visuals and hyper-performance

As one of the best devices for gaming or watching movies, POCO F5 Pro delivers incredible visual experiences that go beyond expectations. The hyper clear WQHD+ 120Hz AMOLED display features 1400 nits (peak brightness) and 68 billion true-to-life colors. It looks almost twice as clear as an FHD+ display and reveals more details than ever, from raindrops on flowers to appetizing food photos and even the subtle details of a bird's feather, the images produced are stunning. On top of that, the self-developed super touch makes gaming steadier and more accurate and ultimately increases the chances of winning.

Equipped with the Snapdragon® 8+ Gen 1, the POCO F5 Pro operates at low power consumption while maintaining high performance. The device features LiquidCool Technology 2.0 with a high-efficient Vapor Chamber and intelligent frame stabilization technology FEAS 2.2. The advanced technology improves performance by dissipating heat efficiently, which also helps extend the lifespan of the battery and the device.

POCO F5 Pro also has a steady, fast camera that produces photos and videos with hyperclarity. Images are made prettier than ever, with high-definition output and a P3 color gamut that is 25% larger than sRGB. Moreover, it supports 8K video shooting, while OIS and EIS ensure video stability, especially when capturing fast and unpredictable subjects like animals, children, sports games, music performances, and busy events.

Last but not least, the 5160mAh battery will power through your whole day and offers a choice of multiple fast charging methods, making this a reliable companion day and night. When you need a break to recharge yourself, with about 30 minutes, the 30W wireless charger will take your phone to 50%, and the 67W turbocharging technology can recharge to the same level in 15 minutes.

POCO F5: The origin of speed delivered by market-first Snapdragon® 7+ Gen 2

As the first smartphone featuring Snapdragon® 7+ Gen 2 in global markets, POCO F5 is explicitly created for techies who love mobile gaming. POCO F5 delivers a robust and smooth performance even when switching between multiple apps, from scrolling and browsing to video calls and watching live streamings. The brand-new 5G chipset Antutu score is 31% higher than the previous generation, an unbeatable score even considering some famous 8-series chipsets. To provide a better gaming experience, LiquidCool Technology 2.0's Vapor Chamber with steam channels comes into play, absorbing the heat generated as the chipset gets hotter and improving heat dissipation by 35%

The device offers users a comfortable visual experience, multitasking amongst apps, even during long gaming sessions or a busy day. In addition, you can enjoy your favorite content on the 6.67-inch 120Hz Flow AMOLED DotDisplay. Its screen-to-body ratio of 93.4% creates a truly immersive experience, whether it's watching YouTube, Netflix, or any other streaming channel. Thanks to the 1920Hz PWM dimming and SGS-certified Low Blue Light Ex eye care, it's also easy on your eyes.

Taking a break from the excitement of gaming when you want to capture photos, POCO F5 has you covered with a 64MP main camera setup with numerous functions and filters. As the advanced camera processing system is supported by the Snapdragon® 7+ Gen 2, the camera's speed on setup and photography is significantly faster. In addition, 4K video shooting benefits from OIS and EIS, which reduce blur caused by moving the phone, and meaningful memories with family, friends, and pets can be captured. For an enhanced user experience, POCO offers a choice of film filters and frames to delight different users' aesthetics and preferences for capturing amazing shots.

With so many functions and apps to use, excellent battery life is a priority for the POCO F5 too, so its users can say goodbye to battery anxiety. It has a super-fast charging time thanks to its 67W turbocharging, bringing power back up to 100% within 50 minutes.

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Product Availability

POCO F5 Pro will come in two colors: Black and White. It will be available in three variants: 8GB+256GB, 12GB+256GB, and 12GB +512GB.

8GB+256GB: Recommended retail price at Php 26,999 via official e-commerce channels.

12GB+256GB: Recommended retail price at Php 28,999 via official e-commerce channels.

12GB +512GB: Recommended retail price at Php 30,999 via official e-commerce channels.

POCO F5 Pro will be available for purchase at an early bird price of Php 24,999, Php 25,999, and Php 27,999 respectively starting May 9 via POCO’s Official Store in Shopee.*

POCO F5 will come in three colors: White, Blue, and Black. It will be available in two variants: 8GB+256GB and 12GB+256GB.

8GB+256GB: Recommended retail price at Php 20,999 via official e-commerce channels.

12GB+256GB: Recommended retail price at Php 22,999 via official e-commerce channels.

POCO F5 will be available for purchase at an early bird price of Php 18,499 and Php 20,499 respectively starting May 9 via POCO’s Official Store in Shopee.

Disclaimer

[1] Data tested by POCO internal labs. Actual results may vary.

[2] Data provided by internal laboratories. Industry measurement methods may vary, and therefore actual results may differ.

[3] This function refers to the function of AI 8K.

[4] Data provided by internal laboratories. Industry measurement methods may vary, and therefore actual results may differ.

[5] Data is from the internal lab, and actual performance may vary.

[6] Data tested by internal labs. Actual results may vary.

POCO’s 11.11 Mega Sale offers up to 38% discount

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14 awesome POCO smartphones, up for grabs at an unbeatable price

POCO, a hit technology brand among young technophiles worldwide, is going all out for the 11.11 Mega Sale this year.

From November 11 to 15, selected POCO smartphones will be going on sale at up to 38% off at Lazada and Shopee.

On the lookout for high-quality phones that are fun to use? Check out this opportunity as POCO slashes its prices on 14 of its affordable smartphones.

First on POCO’s best deals list is the POCO C40. A great option for those hunting for a reliable budget-friendly phone, it will be on sale for only Php3,999 (down from Php6,499).

Then there’s the POCO M5s (6+128GB). A great phone for streaming, browsing and everyday use, it will be available during the promo for only Php9,599 (down from Php10,899).

The POCO M4 Pro (8+256GB) is also up for grabs. Known for its fast screen refresh rate, it’s great for seamless media consumption and endless scrolling through your favorite social apps. It will be on sale for only Php8,990 (down from Php13,990).

For those who want a top-tier performance phone without breaking the bank, there’s the POCO F4 GT. Great for mobile gaming and packed with a huge storage space at 12+256GB, it is on sale for Php25,990 (down from Php30,990).

Here’s a list of discounted POCO phones for the 11.11 Mega Sale:

Product Name	SRP	Promo Price
POCO C40 (3+32GB)	6,499.00	3,999.00
POCO C40 (4+64GB)	7,499.00	4,999.00
POCO X4 PRO 5G (6+128GB)	16,990.00	10,990.00
POCO M4 PRO (8+256GB)	13,990.00	8,990.00
POCO F4 GT (8+128GB)	27,590.00	22,990.00
POCO F4 GT (12+256GB)	30,990.00	25,990.00
POCO X4 GT (8+128GB)	18,990.00	14,990.00
POCO X4 GT (8+256GB)	19,990.00	16,290.00
POCO F4 (6+128GB)	20,990.00	16,490.00
POCO F4 (8+256GB)	22,990.00	17,990.00
POCO M5 (4+64GB)	9,499.00	7,399.00
POCO M5 (6+128GB)	10,499.00	8,599.00
POCO M5S (4+64GB)	9,999.00	8,599.00
POCO M5S (6+128GB)	10,899	9,599

What are you waiting for? Head over to Lazada and Shopee. For more information visit POCO’s official Facebook page.

Get Excited for POCO’s New All-In Fun M5 and M5s: While POCO M5 brings next-level mobile gaming and a smoother digital lifestyle, POCO M5s delivers endless fun with awesome audio-visual experiences

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POCO, a popular technology brand among the world's young techies, introduced two new smartphones of choice for entertainment-hungry users, who can now choose between the POCO M5 and POCO M5s all-in fun devices. The POCO M5 powerhouse is imagined for those that enjoy every day gaming, the POCO M5s offers an all-around entertainment experience perfectly balancing camera, audio-visual, and battery needs.

POCO never fails to pack outstanding experiences for their growing pool of young techies, but with amazing value in mind, and the POCO M5 and POCO M5s are no different. This spirit is best captured by Angus Ng, Head of Product Marketing at POCO Global, "Our POCO M5 and POCO M5s break the stereotype that a value phone can't support a brilliant gaming or audio-visual experience. It is a true testament to our team’s unwavering efforts to deliver the most exciting creations for tech enthusiasts at industry-leading price levels."

POCO M5: Game on with a flagship-level 6nm processor and a dynamic display

Powered by the advanced MediaTek Helio G99 chipset, the POCO M5 offers an incredibly smooth gaming experience. Built on a flagship-level 6nm manufacturing process, the powerful chipset includes an octa-core CPU, with two high-performance Cortex-A76 clocking up to 2.2GHz, along with an Arm Mali G57 GPU for advanced 3D graphics — an unprecedented full system for snappier gaming performance in a value phone. The Game Turbo 5.0 intelligently controls and optimizes the CPU, GPU, and memory to support steady gameplay even in heavy-loading games. The system can judiciously recognize if you are in the middle of a game, and act so that a sudden message will not disconnect you by popping up a sub-window.

Coming with a 90Hz DynamicSwitch display, the POCO M5 can dynamically switch the display refresh rate. When playing games, it adapts to a very fast refresh rate for high-frame gaming titles, while it can switch to slow down for video playback. This saves power as well as ensures sustained and longer gameplay with maximized battery life.

With a 6.58-inch Full HD+ DotDrop display, the POCO M5 delivers vibrant color accuracy and crisp graphics. Along with its 240Hz touch sampling rate, the POCO M5 speeds up the overall experience and helps significantly in fast-paced games with quicker touch response. The POCO M5 also comes with practical features like Sunlight display, which allows you to carry on outdoors, and enjoy your game comfortably in the park or by the pool.

Beyond gameplay, POCO M5 is also perfect for those who want to live life to the fullest and capture its most memorable moments. It is fitted with a triple-back camera array comprised of a 50MP main camera, a 2MP depth sensor for real-time depth detection, and a 2MP macro camera for incredible close-ups. Whether you want to capture the excitement of sea surfing or take the perfect close-up of street artwork, the POCO M5 will not let you down.

To top it all up, the POCO M5’s high-capacity 5,000mAh battery with 18W fast charging won’t leave you hanging [1]. There’s no need for low-battery anxiety throughout the day, as you play your favorite game on the go while handling all your everyday tasks too.

POCO M5s: The powerful entertainment hub to embrace magic fun

When it comes to capturing photo and video content, the POCO M5s' quad rear camera system can record stunning 4K videos at 30 frames per second, for catching unexpected street sports moments. It includes a 64MP primary camera, and an 8MP ultra-wide angle camera to capture beautiful city skyline shots, or mountain scenery if you enjoy nature. It also has two 2MP sensors for depth detection or taking detailed close-ups of watercolor to embrace your inner artist. A 13MP front camera tops it all up for great selfies and sharp video chat quality with friends and family.

What’s more, you have your creative studio, with a host of intelligent and user-friendly photography and film-making features to express yourself. For example, you can take great photos at night, capture stunning portraits with a bokeh effect, and produce professional time-lapse or slow-motion videos with the help of AI.

POCO M5s come with an impressive 6.43-inch Full HD+ AMOLED DotDisplay to watch sports, show videos to your friends or play music. Paired with dual speakers, it was engineered to provide a fully immersive audio-visual experience, amping up the fun of playing your favorite artist’s new music video release or getting lost in a cyberpunk sci-fi movie. In the meantime, let yourself be amazed by the POCO M5s’ smooth visuals and excellent color performance. It even packs premium features to enhance user comfort, like DC Dimming and 360° ambient light sensors to adjust the screen brightness so you can enjoy an entire live stream without eye strain.

Equipped with a MediaTek Helio G95 chipset, the POCO M5s has all the power you need to bring you the magic fun in the audio-visual world. The pairing of smooth graphics performance and efficiency enables immersive augmented reality, brilliant camera shooting, and seamless streaming experiences. It also sports a high-capacity 5,000mAh battery, providing up to 12 hours of uninterrupted immersive fun, or one and a half days of non-stop voice calls [2]. It could even last a month in standby mode if you wanted to [3]!

Product Availability

POCO M5 will come in three colors: Black, Green, and Yellow. In the Philippines, it will also be available in two variants: 4GB+64GB and 6GB+128GB. 4GB+64GB: Recommended retail price at Php 9,499 via official e-commerce channels.

6GB+128GB: Recommended retail price at Php 10,499 via official e-commerce channels.

POCO M5 will be available for purchase at an early bird price of Php 7,399 and Php 8,799 respectively from September 7 via Lazada.

POCO M5s will come in three colors: Grey, White, and Blue. It will also be available in three variants: 4GB+64GB and 6GB+128GB. 4GB+64GB: Recommended retail price at Php 9,999 via official e-commerce channels.

6GB+128GB: Recommended retail price at Php 10,899 via official e-commerce channels.

POCO M5 will be available for purchase at an early bird price of Php 8,599 and Php 9,999 respectively from September 7 via Shopee.

Flagship POCO F4 and POCO X4 GT Debut with Powerhouse Chipsets

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POCO F4 and POCO X4 GT are POCO’s latest powerhouse smartphones, boasting all the strengths and unlimited speed

POCO, a popular technology brand among the world’s young techies, announced the global launch of the POCO F4 and POCO X4 GT, the latest devices with best-in-class chipsets that deliver powerful performance while remaining budget-friendly. 

POCO F4 offers all the strengths of a flagship smartphone with extremely efficient power consumption. Powered by the Snapdragon® 870 flagship processor, POCO F4 brings to the table the brand’s highest frequency prime core yet.

Meanwhile, the POCO X4 GT is an affordable performance speedster optimized for efficient and smoother performance in all aspects of gaming and entertainment. It is equipped with the MediaTek Dimensity 8100 chipset, giving users best-in-class power efficiency while reaching new heights in flagship processor performance.

“POCO’s flagship products have always required best-in-class performance on all fronts, and as we present the POCO F4 and POCO X4 GT, we’re confident that we’ve achieved just that. We are excited to venture forward with the Snapdragon® 870 and MediaTek Dimensity 8100 chipsets,” said Angus Ng, Head of Product Marketing at POCO Global. “Meeting the highest standards for top-quality entertainment while maintaining competitive affordability, this is the approach that embodies the POCO flagship experience.” 

 POCO F4: Extremely Powerful with All the Strengths

POCO F4 is equipped with the Snapdragon® 870 flagship chipset and features an 7nm processor with 5G support [1]. The device has POCO’s highest frequency prime core running at 3.2GHz. Its processing power offers shortened app loading times, supporting high-graphic games and smooth scrolling experience on web pages and apps. High-level performance is sustained with its 3,112mm² super big vapor chamber by upgrading to LiquidCool Technology 2.0. POCO F4’s flagship-level LPDDR5 RAM and UFS 3.1 ROM enable faster data access, great for multitasking between demanding applications.

POCO F4 is the thinnest model in the POCO lineup to date. The device boasts a 6.67" E4 AMOLED screen and an ultra-tiny 2.76mm DotDisplay, one of the tiniest in the industry. The flagship-level display features 120Hz refresh rate and 360Hz touch sampling rate for lower response latency. With screen peak brightness of 1,300 nits, POCO F4 ensures every moment is displayed at its ideal values for detail and contrast. Dual speakers, verified with Dolby Atmos, add to the immersive experience by delivering dynamic and crystal-clear sound. Its immersive user experience and high-performance functionality make it the most cost-effective device in terms of offering across-the-board strength in the flagship segment.

POCO F4’s triple rear camera setup features the first-ever addition of optical image stabilization (OIS) on the device’s 64MP main camera. This delivers clear and sharp photos even in low light, for near-perfect digital replicas of the moments captured. Accompanying the 64MP main camera is an 8MP ultra-wide camera and 2MP macro camera. Together, this triple array captures even the finest details. POCO F4’s 4K-equipped camera setup comes with tons of fun and convenient features, including Panoramic Selfie Mode, Night Mode, AI Skyscaping 4.0 and AI Erase 2.0. 

POCO F4 comes with a 4,500mAh (typ) battery and 67W turbo charging, taking only 38 minutes to charge up to 100% [2]. With a fully charged battery, it offers strength in duration with up to 10 hours of gaming, 21 hours of video playback and 119 hours of music playback [3]. The device utilizes Middle Middle Tab (MMT) technology, a method of fast charging that circuits electric currents into two split directions for improved charging speed and stability, sustaining highest level performance stretched over longer periods of time. 

POCO X4 GT: High Performance Gaming and Entertainment Speedster

 

POCO X4 GT carries the MediaTek Dimensity 8100 chipset and advanced TSMC 5nm processor, giving users fast performance while maintaining low power consumption and barely overheating. POCO X4 GT offers flagship-level LPDDR5 RAM and UFS 3.1 ROM, making this device one of POCO’s fastest for RAM and storage, and extremely adept in supporting high-frame-rate gaming. The LiquidCool Technology 2.0 cooling system can keep the SoC cool and maintain smooth performance, allowing users to push the device to the limit.

Introduced for the first time on a POCO device is POCO X4 GT’s innovative 20.5:9 LCD display ratio, making the device comfortable to grip and easy to hold. Aiming to offer the best LCD on the market, it comes with POCO’s first LCD True Display. The display color temperature adjustment is contingent upon external environmental light conditions, allowing comfortable viewing. To provide a comfortable viewing experience, POCO X4 GT enables hardware-level harmful blue light reduction by up to 30% [4]. POCO X4 GT brings one billion colors and supports DCI-P3 wide color gamut for sharper contrasts and richer details on-screen.

POCO X4 GT charges its 5,080mAh (typ) high-density battery quickly and safely with 67W turbo charging, powering up to a 100% charge in just 46 minutes [5]. In a 6-min wash-up, it can be charged up to 25%, and after a 30-min workout it will juice you up to 85% [6]. Aided by Middle Middle Tab (MMT) technology, it enables you to game for more than 90 minutes with just 10 minutes of charging [7].

Sporting a versatile triple rear camera setup and Dolby Atmos® stereo speakers, POCO X4 GT doubles as a 4K camera with convenient and cool features that help users reach their creative potential. Featuring a 64MP main camera, 8MP ultra-wide camera, and 2MP macro camera, photos capture every detail, near or far. And for high-quality selfies, the 16MP front camera has users well-covered. Coming with 19 stellar vlog templates pre-installed, as well as the Drafts function, users will be able to film and edit quality content from the get go.

True to their nature as devices with all the strengths, POCO adds one more service to both POCO F4 and POCO X4 GT. Users can enjoy the premium after-sales service, which offers one-time free screen repair service during the first 6 months after purchase.

Product Availability

POCO F4 will come in three colors: Night Black, Moonlight Silver, Nebula Green. It will also be available in two variants: 6GB+128GB and 8GB+256GB.

·        6GB+128GB: Recommended retail price at 20,990 via Lazada.

·        8GB+256GB: Recommended retail price at P22,990 via Lazada.

POCO F4 will be available for purchase at an early bird price of P16,990, and P18,990 respectively via leading e-commerce platforms*

POCO X4 GT will come in three colors: Silver, Black, Blue. It will also be available in two variants: 8GB+128GB and 8GB+256GB.

·        8GB+128GB: Recommended retail price at P18,990 via Shopee.

·        8GB+256GB: Recommended retail price at P19,990 via Shopee.

POCO X4 GT will be available for purchase at an early bird price of P15,990, and P17,990 respectively via leading e-commerce platforms*

*Price and availability vary between markets and sales channels. Please refer to po.co for product availability and detailed sales information in your region.

Disclaimer

[1] 5G connectivity may vary based on region availability and local operator support.

[2] 4,500mAh is the typical value. Based on test results from Internal Labs. Actual battery life may vary.

[3] Data is based on internal testing. Actual results may vary.

[4] Data is refer to the ratio of 415-455nm in 400-500nm blue light amount and calculated by comparing with POCO X3 GT in internal lab, and actual result may vary.

[5] 5,080mAh is the typical value. Based on test results from Internal Labs. Actual battery life may vary.

[6] Data is based on internal testing. Actual results may vary.

[7] Data is based on internal testing. Actual results may vary.

POCO Reaches New Heights with the Apex Flagship POCO F4 GT

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Introducing POCO Buds Pro Genshin Impact Edition and POCO Watch for an immersive and premium user experienceMobile, Gadgets, 

POCO, a popular technology brand among the world's young techies, is announcing the global launch of its latest flagship POCO F4 GT smartphone, heralding the apex of power, along with POCO Buds Pro Genshin Impact Edition and POCO Watch - the brand’s first-ever AIoT products.

Living up to its potential, POCO F4 GT delivers an impressively apex performance with a flagship 4nm Snapdragon® 8 Gen 1 processor, backed by a sophisticated LiquidCool Technology 3.0, a flat AMOLED display with 120Hz refresh rate, magnetic pop-up triggers, and topped off by 120W HyperCharge. Meanwhile, POCO Buds Pro Genshin Impact Edition offers the most immersive listening experience for smartphone users - especially mobile gamers and Genshin Impact fans - with an all-new design, AI self-adaptive noise cancellation and 28-hour ultra-long battery life[1]. In addition, the new POCO Watch, which has more than 100 fitness modes built in, a 24-hour heart rate tracker and a battery life of up to 14 days, is designed for fitness lovers who care about their personal health and well-being[2].

"We are thrilled to unveil POCO F4 GT today. With such an uncompromising user experience at a surprisingly affordable price, we believe that POCO F4 GT will be the daily essential for all young tech enthusiasts, especially gamers," said Angus Ng, Head of Product Marketing at POCO Global. "We are also very excited to launch POCO's first expansion of its lineup of AIoT products starting with POCO Buds Pro Genshin Impact Edition and POCO Watch. It is always our top priority to fulfill different consumers’ needs by expanding into different product offerings.”

POCO F4 GT: Apex flagship smartphone that offers unsurpassed performance

With a flagship 4nm Snapdragon® 8 Gen 1 processor and an octa-core processor running at 3.0 GHz, POCO F4 GT is sure to win over the tech savvy youth, especially hardcore gamers. The mighty Android chipset increases CPU performance by 20% and GPU performance by up to 50%. Meanwhile, POCO F4 GT offers a fully fledged LPDDR5 RAM with up to 6400Mbps for shorter load times, along with an upgraded UFS 3.1 ROM.

The true test for a mobile gaming smartphone is heat management. Requiring a small device to run for extended periods can lead to poor performance. For this reason, POCO F4 GT is equipped with the latest LiquidCool Technology 3.0, one of the most advanced cooling systems in the industry. The 4,860mm² dual VC cooling system manages to bring down high temperatures, culminating from a powerful machine optimized to run intense gaming sessions[3].

To feed the power, POCO F4 GT boasts POCO’s first 120W HyperCharge and a 4,700mAh big battery, which can be fully charged in 17 minutes. And if gamers need more juice in mid-game, POCO F4 GT can replenish its battery to 100% in only 27 minutes[4]. Not only does POCO F4 GT sport rapid recharge times, the battery’s lifespan can be optimally preserved as a benefit of its AdaptiveCharge feature. This feature prevents the battery from overcharging in the critical 80% to 100% charge range throughout the night[5].

Magnetic triggers pop up, standing tall in preparation for battle. The setup has surpassed expectations. The unique levitating magnetic pop-up triggers, able to handle 1.5 million times press, have been tested on more than 100 popular games[6]. This ensures unbeatable stability, responsiveness and durability. To attain a more premium gaming experience, the CyberEngine, one of the best linear motor available on Android smartphone, offers more ranges of vibration. POCO F4 GT is ready for whatever users may throw at it, not only for the extended sessions of mobile gaming also in daily use. When out of gaming mode, the triggers can also be used as a shortcut for quick access on the go, such as a shortcut to activate camera, screen recording or flashlight.

At the press of a button, users can turn on the screen to be floored by POCO’s latest 6.67-inch flat AMOLED and 10-bit TrueColor display, which when combined with the responsive 480Hz touch sampling rate and the up to 120Hz refresh rate, makes the screen come to life. Whether gaming or streaming shows, the true-to-life color spectrum leaps from the screen. POCO F4 GT also works to simultaneously maintain color accuracy in low-light settings while using high-frequency PWM dimming to protect its users’ eyes during marathon screen time sessions. POCO F4 GT's display has set and matched 15 display performance records from Display Mate and is rated as A+ screen.

True to its nature as an apex of power, POCO is adding one more service to its list of inaugural features for the latest device. Users can enjoy the premium after-sales service, which offering one-time free screen repair service during the first 6 months after purchase. In addition, YouTube's subscription service, YouTube Premium, will come pre-installed on POCO F4 GT. To sweeten the deal, customers can enjoy YouTube Premium for up to two months free. That means two months of ad-free, offline viewing, and uninterrupted access to video and music content across the Youtube platform.

First POCO Buds Pro Genshin Impact Edition: Providing the most immersive listening experience

POCO Buds Pro Genshin Impact Edition are specially designed for Genshin Impact fans. From the moment the earbuds are turned on, fans will hear familiar voice notifications from the iconic character, Klee. Just pull them from their carrying case inspired by Klee’s backpack, slip them on, and become immersed as if you’ve already fired up the game.

As one of POCO’s first AIoT products, POCO Buds Pro Genshin Impact Edition use artificial intelligence to automatically adjust noise cancellation settings based on the surrounding noise level and the user’s daily routine. Whether it's for enjoying music, having a good time catching up with friends, or a hectic meeting, POCO Buds Pro Genshin Impact Edition deliver the best sound quality and the most appropriate ANC mode for the user. During calls, each earbud can provide crisp and clear audio even in the most noisy of environments with advanced AI algorithm.

For a more hardcore audio performance, every sound that is delivered has been tweaked and perfected by audio professionals to create a dynamic experience. Everything from an audiobook to a rock opera is presented with sharp and clear sound. The 9mm composite dynamic driver guarantee that the user gets access to both sound processing at the most professional level, and the most authentic and detailed sound. And to never miss a beat, the earbuds’ in-ear detection feature pauses audio when they are taken out. The device is also IPX4 water resistant, preventing damage from rain, sweat and splashes.

POCO Buds Pro Genshin Impact Edition are made to create an uninterrupted listening experience. The charging case can last up to 28 hours[7], and the buds can be charged within 10 minutes. And the charging case, which can also be charged wirelessly, while the earbuds are able to do the same in about an hour. The earbuds can also connect to two devices, allowing users to seamlessly transition between sources. This means switching between a smartphone and a laptop to join a meeting has never been easier.

First POCO Watch: The omnipotent daily fitness companion with a fashion focus

POCO Watch is the go-to choice for fitness enthusiasts looking to bring out their style and personality. With a variety of distinct colors available, POCO Watch is a cool, yet effective way to track their health. The 1.6-inch AMOLED touch display and an ultra-slim bezel lights up the screen in stunning clarity. Wearers can also stand out with more than 100 customizable watch faces. POCO Watch is more than just a fashion statement, however; it’s all about health and fitness.

To better track your fitness progress, for example, your vitals on trail runs or capturing the moment you summit a mountain, the Multi-system GPS offers greater accuracy while using one of the more than 100 exercise modes that come installed on POCO Watch. It can also detect when a user is doing a variety of activities from running on a treadmill to taking a walk outside. In conjunction with sleep monitoring function, POCO Watch monitors blood oxygen levels during sleep. Along with these functions, users can learn how best to adjust their routine for their lifestyle by POCO Watch.

POCO Watch does all this, powered by a battery that can last up to 14 days. That means it can handle all the box jumps, laps around the park, or afternoon naps. When POCO Watch's battery runs low, simply plug it into the easy-to-carry magnetic charger and be ready for the next adventure.

Product Availability

Comes in three colors: Stealth Black, Knight Silver, and Cyber Yellow, the POCO F4 GT will be available in two storage variants starting May 13. The 8GB + 128GB variant retails at PHP 27,590 while the 12GB + 256GB can be purchased at PHP 30,990 via Lazada and Shopee.

Starting April 28 to May 12, the POCO F4 GT will be open for purchase at an early bird price of PHP 24,390 and PHP 27,990 for the two storage variants respectively. A FREE Mi True Wireless Earphones 2S valued at Php 3,499 await the first 80 buyers during this period.

POCO Watch will be available for purchase at an early bird price of PHP 3,599 instead of the regular price of PHP 3,999 during the same period on Lazada and Shopee.

Please refer to po.co for product availability and more sales information.

The All-Around Ace POCO X4 Pro 5G Debuts at MWC 2022

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POCO X4 Pro 5G delivers an all-around flagship-level experience with a 120Hz AMOLED display, 108MP camera, and 67W turbocharging  

POCO M4 Pro entertainment powerhouse combines unbeatable affordability, quality, and performance

BARCELONA, SPAIN, February 28, 2022 – POCO, a popular technology brand among the world's young techies, announces the global launch of POCO X4 Pro 5G and POCO M4 Pro during MWC (Mobile World Congress) Barcelona 2022, the world's most influential exhibition for the mobile industry. 

With renewed focus and energy, MWC Barcelona 2022 will set the tone for the upcoming year with a comprehensive overview of the latest innovations. This is the company's first official showcase at MWC under its POCO brand.

POCO X4 Pro 5G is the brand's latest smartphone that packs a flagship-level experience, but at a value for young tech enthusiasts that demand a device that can handle heavy everyday use. With cutting-edge features such as a 120Hz AMOLED display, 108MP camera, Snapdragon® 5G processor, and 67W turbo charging, POCO X4 Pro 5G delivers all-around high-end performance for day-to-day use, gaming and budding professional photography alike. For those seeking an ultimate entertainment experience on the go, look no further than POCO M4 Pro, which packs a 90Hz AMOLED display combined with dual speakers, a 64MP high-resolution main camera, powered by a high-performance MediaTek Helio G96, and of course 33W Pro fast charging.

"This unveiling is a key milestone for our brand. At POCO, we strive to surpass customers' expectations and go above and beyond to provide the best experience at an affordable price," said Kevin Qiu, head of POCO Global. "With POCO X4 Pro 5G, we definitely set the industry standard for this segment, and with these prominent flagship-level features, we truly take the user experience to the next level. For consumers looking for a superior and fun entertainment experience at an unbeatable price, POCO M4 Pro is a highly competitive option."

POCO X4 Pro 5G: Ace your day-to-day use with an all-around flagship-level experience

POCO X4 Pro 5G's large 6.67" AMOLED DotDisplay screen not only catches the eye but also operates at a 120Hz refresh rate, offering smooth and immersive true-to-life visual experience. This is the first time that POCO employs AMOLED for X-series. That, on top of the 360Hz touch sampling rate, means the smartphone responds to every movement in no time. Every scroll, swipe, or drag on screen offers less lag. And every color is vibrant and larger-than-life, thanks to DCI-P3 wide color gamut. The AMOLED display featuring 2400 x 1080 FHD+ resolution can automatically adjust its brightness to match its surroundings. In addition, with a SGS Eye Care Certification to boot, POCO X4 Pro 5G's screen is softer on its users' eyes during long gaming sessions.

POCO X4 Pro 5G has a powerful 108MP sensor at the helm of its camera array. It measures in at a massive 1/1.52" making it one of the world's highest resolution sensors available, which is the first time used on POCO. Paired with the sensor's 9-in-1 binning technology, the sensor captures more light for improved clarity and brings out the most from every shot.

The device is also accompanied by an 8MP ultra-wide lens and a 2MP micro camera on the rear, while a 16MP sensor sits on the front. Whether on the hunt for the best shots while on top of snow-capped mountains, in the heart of downtown, or in the mood for a spontaneous selfie, POCO X4 Pro 5G captures every scene precisely and clearly. It comes with a range of features such as a panoramic selfie option to make sure everyone stays in the shot, no matter how big the gathering. It also offers slow motion, dual-video, time-lapse video, super macro, movie filters and kaleidoscope to breathe life and a dash of excitement to any footage that'll be sure to be attention-grabbing.

Under the hood is a Snapdragon® 695 5G processor built on 6nm production technology, bringing flagship-level speed and efficiency. The octa-core CPU is headed up by two Arm Cortex-A78 performance cores that can reach speeds up to 2.2GHz. In addition to 8GB of RAM, POCO X4 Pro 5G offers an extra 3GB transformed from the 256GB of ROM thanks to Dynamic RAM Expansion Technology[1], making it ideal for lag-free mobile gaming and providing a smooth, 5G-ready user experience.

And with a whopping 5,000mAh battery, users can scroll, browse, and game all day and night with more than 15 hours video playback, 25 hours of reading, 191 hours of music playing back to back[2]. When the device finally is running low on juice, users can get back to the action in no time. Thanks to 67W turbocharging, POCO X4 Pro 5G can charge 70% in just 22 minutes — a mere coffee break — and can be fully charged in only 41 minutes[3]. In addition, POCO X4 Pro 5G delivers an immersive entertainment experience by offering dual speakers for loud and clear stereo sound, and a Z-axis linear motor for stronger vibrations with a crisper and more accurate feedback while gaming. The smartphone also supports the all-new MIUI 13, with new features and performance improvements to optimize the user experience.

POCO M4 Pro: Offering ultimate entertainment experiences at an unbeatable price

POCO M4 Pro is an entertainment powerhouse that combines unbeatable value for money, quality, and performance. Its 6.43-inch screen uses AMOLED DotDisplay for the first time in any POCO M series, and has a 90Hz refresh rate and 180Hz touch sampling rate, offering a high sensitivity to every interaction with the device.

The DCI-P3 wide gamut brings every color to life, and the display has a brightness rating of up to 1,000 nits. It can automatically adjust its brightness according to its surroundings for uninterrupted entertainment, and is certificated by SGS for both "Eye Care Display" and "Seamless Display," for long-haul viewing sessions. Reading Mode 3.0 allows users to switch to a warmer color temperature to reduce eye strain, especially at night. Users can also add a paper texture to the text background for a more authentic experience. All of this runs at 2400 x 1800 FHD+ resolution, which means users can enjoy smooth use for everything from catching up with the latest vlogs to endless social media scrolling, all the while enjoying a sharp, vivid, and colorful visual experience.

The triple camera setup with a 64MP high-resolution main camera takes sharp, clear, and detailed photos, and is the first of its kind to debut in the M-series. Rounding out the triple set up is an 8MP ultra-wide camera for bringing the bigger moments into perspective thanks to a wider, 118° angle. While the 2MP macro lens can get up close and personal to capture spectacular shots of the micro world we rarely have the chance to see in detail. The triple camera also comes with features that empower users to capture any and every moment of their day in vivid detail including slow motion video, time-lapse video, and night mode. Of course, if selfies are a modus operandi for their social media content, the 16MP front camera more than lives up to the challenge of keeping its users looking their best.

POCO M4 Pro weighs in at just 179.5g and is 8.09mm thick[4], making it the lightest POCO smartphone to date. But the lighter body doesn't mean sacrificing versatility. Rather, it's equipped with a behemoth 5,000mAh battery that can last more than two days[5]. Besides, POCO M4 Pro's 33W Pro fast charging full recharges itself in only an hour[6] -- just enough time for a bite to eat. Fortunately, if time is of the essence, charge POCO M4 Pro for only 10 minutes, which amounts to a substantial two hours of video playback.

Under the hood, POCO M4 Pro carries the MediaTek Helio G96, a high-performance chipset that can handle anything a user might throw at them. While a lightning-fast 2.05GHz octa-core CPU and ARM Mali-G57 MC2 GPU gives POCO M4 Pro all the power it needs to give users the ultimate entertainment experience. But for added measure to ensure that it operates at peak performance, LiquidCool Technology 1.0 Plus is designed to keep moderate temperate, no matter how long and how frequently POCO M4 Pro is used.

If the 8GB of RAM isn't enough, Dynamic RAM Expansion Technology enables the transfer of an extra 3GB from the 256GB of ROM. Storage can be expanded to up to 1TB[7], meaning it's capable of storing a personal library of up to 500 videos, 250,000 songs, and 500,000 photos[8]. POCO M4 Pro also comes with dual speakers for immersive sound experience, a Z-axis linear motor for responsive haptic feedback, and the all-new MIUI 13 for a stable and engaging user experience.

True to their nature as an all-around ace and an entertainment hub, POCO is adding one more service to its list of inaugural features for the latest devices. YouTube's subscription service, YouTube Premium, will come pre-installed on both POCO X4 Pro 5G and POCO M4 Pro - a first for any POCO phone. To sweeten the deal, customers can enjoy YouTube Premium for up to two months free. That means two months of ad-free, offline viewing, and uninterrupted access to video and music content across the Youtube platform.

Product Availability

POCO X4 Pro 5G will come in three colors, Laser Black, Laser Blue, and POCO Yellow. It will also be available in two variants: 6GB+128GB and 8GB+256GB.

6GB + 128GB: Recommended retail price at 16,990Php via official e-commerce channels.

8GB + 256GB: Recommended retail price at 17,990Php via official e-commerce channels.

The POCO M4 Pro will also come in three colors, Power Black, Cool Blue, and POCO Yellow. It will also be available in two variants: 6GB+128GB and 8GB+256GB.

6GB + 128GB: Recommended retail price at 12,990Php via official e-commerce channels.

8GB + 256GB: Recommended retail price at 13,990Php via official e-commerce channels.

*Price and availability vary between markets and sales channels.

Please refer to po.co for product availability and detailed sales information in your region.

Disclaimer

[1] Actual support and compatibility of memory cards may vary between manufacturers. 6GB can expand to 8GB and 8GB can expand to 11GB.

[2] Data is based on internal testing. Actual results may vary.

[3] Data is based on internal testing. Actual results may vary.

[4] Thickness may vary slightly between different color variants.

[5] 5,000mAh is the typical value. Based on test results from internal labs. Actual battery life may vary.

[6] Tested by internal labs. Actual results may vary.

[7] Actual support and compatibility of memory cards may vary between manufacturers.

[8] Calculation's assumptions: one MP3 = 4MB, one image = 2MB, and one movie = 2GB.