COMCO Southeast Asia wins PR Consultancy of the Year in Asia-Pacific

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COMCO Southeast Asia, the global award-winning New PR and Smart Social agency of COMCO Mundo League of Enterprises, is awarded Medium PR Consultancy of the Year in Asia-Pacific by PRCA APAC (Public Relations and Communications Association Asia-Pacific) Awards 2023 for demonstrating great business and effective results as well as community leadership and innovation.

COMCO Southeast Asia is the 1st and only Philippine company to bag this recognition besting other PR and Communications agencies and consultancies in the Asia-Pacific region. COMCO SEA also received finalist citations for PR / Communications Leader of the Year Award for the Group’s Chief Executive Director, Lead Strategic Communications Counsel / Partner and Co-Founder, Mr. Ferdinand L. Bondoy; Media Relations Award for its “Meaningful Storytelling with COMCOmigos” initiative; and Diversity, Equity, and Inclusion Award for COMCO SEA’s long-time client partner, Teleperformance Philippines.

The PRCA APAC Awards celebrates the best of the best PR and communications campaigns, teams, and individuals across Asia-Pacific. Critiqued by some of the biggest names from the worlds of PR, communications and journalism, PRCA APAC Awards only recognizes leading-edge PR and communications work.

The Public Relations and Communications Association Asia-Pacific (PRCA APAC) is the world’s largest professional PR body, representing over 35,000 PR professionals in 70 countries worldwide, and a global advocate for public relations excellence.

In photo are COMCO representatives (from left): Mr. Justin Harvey Llamosa, Chief of Staff to the Group Chief Executive Director and Senior Executive Initiatives and Integrated Communications Manager / Partner; Mr. Ferdinand L. Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder; Ms. Joan Maslang, Corporate Services Director and Comptroller / Partner.

Last year, COMCO SEA won the highly regarded Purpose Award of the PRCA APAC Awards 2022 for its flagship initiative, “Dear Survivor: The COMCO Southeast Asia Write to Ignite Blogging Project Season 2,” which curated heartwarming and inspiring survivor stories all over the country.

“This recognition came just in time for the celebration of our 7th anniversary milestone celebration dubbed as #COMCOepic7years! It is truly an epic event as this metal demonstrates COMCO Southeast Asia’s excellence and commitment to uplifting the practice, leading the industry, and igniting social change not just in the Philippines but in Southeast Asia and the Asia-Pacific region. This also kicks off the rollout of the phase 2 of the group’s 10-year masterplan,” said Ferdinand L. Bondoy.

“This award is dedicated to our team (COMCOys), partners in the industry (COMCOmigos), and even apprentices (COMCOwans) who are part of COMCO’s craft of Meaningful Storytelling. Thank you PRCA APAC for this award. It is truly an honor to be part of this upbeat PR and Communications community in Asia-Pacific and be recognized as among the game changers in the region,” Mr. Bondoy added.

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About COMCO Southeast Asia

COMCO Southeast Asia, headquartered in the Philippines and with affiliate network presence in Indonesia, Malaysia, Singapore, and Thailand, is a global award-winning integrated communications agency championing the practice of the emerging global disciplines of New PR and Smart Social. With the unique brand of Meaningful Storytelling, the Agency has done groundbreaking works for more than 100 local, regional, and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded thrice as Agency of the Year 2nd Runner-up at the IABC Quill Awards; Agency of the Year – Silver Award at the ASEAN PR Excellence Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, PRCA APAC Awards, Marketing Interactive’s PR Awards Asia-Pacific, and the global CIPR Excellence Awards; and 150 metals from various local and international award-giving bodies.

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About COMCO Mundo League of Enterprises

COMCO Mundo League of Enterprises is the parent company and umbrella group for all of COMCO’s existing and upcoming ventures and initiatives, a collective of agencies and programs dedicated to advancing the communications profession and related disciplines such as digital, media, advocacy, training and education, and entrepreneurship, among others; to being a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia, COMCO Middle East and Africa, TARO AOX Digital + Integrated Communications, SEA Wave Pop Culture Studio, Camp COMCO Mentorship Program and Alumni Society, and Citizen COMCO Advocacy Program.

Havas Group Reimagines PR Group with Launch of Red Havas

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In line with its global rebranding, Havas PR Philippines becomes part of the Merged Media micro-network

As creative and media agencies face a near-daily redefinition of their identities and scopes of work in the modern media landscape, public relations agencies in particular are being completely reconstructed. How can PR companies adopt at the pace of today’s lighting-speed multimedia landscape?

The passionate and incredible REDsters of Red Havas Philippines (L-R): Marco Grajo, Account Manager; Jookie Radoc, Media Relations Manager; Charisse Vilchez, Business Unit Director; Janessa Tek-ing, Senior Account Manager and Cid Santillan, Account Director.

Havas Group, with its shared Merged Media strategy, announced that it has rebranded a number of its award-winning PR and social agencies including its Manila office under a new name, Red Havas. Through Merged Media, the micro-network reimagines the way it does PR and drives its agencies to new heights by blending traditional and digital publishing, content, social media, and data in a way that defines the future of PR as a category.

Red Havas’ office in Manila, Philippines is part of leading fully-integrated media and creative agency, Havas Ortega (HVO). Under the tutelage of Business Director Charisse Vilchez, Havas PR Manila will now be Red Havas Philippines, along with other Asia Pacific-based Red Agency networks in Australia, Singapore and Havas PR North America with offices in New York City, New England, Phoenix and Pittsburgh. In addition, Red Havas has rebranded its Havas PR offices in Vietnam and Jakarta, Manchester, Edinburgh and opened a new office in London. The new brand has expansion plans to Japan and South America within 18-24 months. 

“Havas Ortega welcomes the rebranding of our PR team to Red Havas. The current team is more than ready to take on the challenge and bring PR to the next level. Red Havas Philippines, together with its passionate and incredible REDsters, will help create our clients’ brand stories through Merged Media,” said HVO Chief Executive Officer Jos Ortega. “I am confident that with Char’s experience working in two strong online brands OLX and Agoda and her training at Red Havas in Australia, we will be able to live up to our ambition of owning Merged Media in the local scene.”

The rebranding coincides with global-led investments into data, content and bespoke insight tools, which will include listening and predictive analytics platforms that will layer in a foretelling media capability not seen before within the industry.

The passionate and incredible REDsters of Red Havas Philippines (L-R): Marion Esquillo, Havas Group Associate Creative Director; Marco Grajo, Account Manager; Charisse Vilchez, Business Unit Director; Jookie Radoc, Media Relations Manager; Janessa Tek-ing, Senior Account Manager and Cid Santillan, Account Director.

“The guiding light of PR has always been to integrate brands or organizations stories into the daily conversations of the media ecosystem,” said James Wright, global chairman of the Havas PR Collective and global CEO of Red Havas. “PR is one of the most powerful tools that brands can use to connect to audiences, but it’s essential that it integrates seamlessly across content types and sources and operates at the pace, and in the ways, of today’s consumer. With content, social and predictive data at the core, we’ve built a model that merges all of the various media sources and essentially redefines the PR capability entirely.”

Commenting on the global rebranding, Yannick Bollore, CEO and chairman of Havas Group, said: “Red Havas is a new, transformational and unmatched micro agency network that will help redefine PR and its value to clients. Along with the power of Havas Group and the world-class entertainment capabilities we have within Vivendi, the proposition of merged media becomes very interesting. We have big ambitions to develop and invest in this further.”

Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. At this stage, there are no plans to rebrand other Havas-owned PR agencies.

About Red Havas

Red Havas is part of the Global Havas PR Global Collective and has offices in Australia (Brisbane, Melbourne and Sydney), Philippines (Manila), Singapore, United Kingdom (London and Manchester) and the United States (Pittsburgh, Phoenix, New England and New York City). 

For further information, please visit: www.redhavas.com. 

About Havas Group

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world’s best company at creating meaningful differences between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. They operate with three business units (creative, media and healthcare & wellness) within the Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients. #makingbrandsmeaningful

Further information about Havas Group is available on the company’s website: havasgroup.com