Shaina Magdayao and Matteo Guidicelli in Cinema One's “Single\Single”

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Cinema One and The Philippine Star’s first project, “Single\Single” with Kapamilya stars Shaina Magdayao and Matteo Guidicelli.

Shaina Magdayao and Matteo Guidicelli

Shaina and Matteo are teaming up for the first time in an original cable TV series that merges engaging comedy and relevant issues for the urban singles living in a complicated, modern world on Cinema One this August 29 (Saturday) at 8PM.

“Single\Single” Team with Shaina Magdayao, Matteo Guidicelli and Cinema One and The Philippine Star during the media launch held at the Abs-Cbn Bldg., Quezon City, August 13, 2015. 

“Single\Single”, Cinema One and The Philippine Star’s first project, is the cable channel’s first TV series that focuses on issues ranging from quarter-life crises to relationship dilemmas in a digital world. More importantly, the series aims to underscore the importance of handling finances, career path planning, and having a work-life balance for the urban millennial.

Cinema One's first breakthrough series follows the story of Joee (Shaina) and Joey (Matteo), two single strangers who will exchange sparks or non-sparks as an odd couple forced to share an apartment for practical reasons and tries to answer the question, “when strangers have no choice but to share the rent, will it be a disaster or a happy ever after?”

As a first of its kind project on Philippine cable TV, “Single\Single” combines the power of cable and print media to talk to Filipino millennials about how to cope as a single individual in an entertaining format. Each week after an episode airs on Cinema One, in-depth discussion about wealth management will be provided in the Philippine Star’s Business Lifestyle section by wealth management expert and inspirational speaker, Francis Kong.

The show’s lead stars also serve as role models to millennials. Shaina, who grew up in showbiz, is one of the many young celebrities who has managed her finances well. She owns several business ventures, including a salon and a summer camp for kids. Meanwhile, Matteo who hails from Cebu, also has a background in entrepreneurship as his family has established businesses in his hometown. 

Also joining the cast of “Single\Single” are Cherie Gil who plays Matteo’s single mom in a very offbeat parent role; award-winning Cinema One Originals actress Anna Luna as Shaina’s career-driven buddy; and theater actor Brian Sy as Shaina’s gay friend. Indie favorites Mara Lopez and Matt Daclan will also be completing the cast in guest roles.

“Single\Single” is under the direction of international award-winning independent cinema director Pepe Diokno, who also marks his first venture into cable TV and comedy. Palanca winner Lilit Reyes serves as the series’ writer, while film producer of the highest grossing Pinoy indie movie “That Thing Called Tadhana,” Bianca Balbuena produces the series. 

Cinema One aims to support and uphold Filipino produced movies and shows by screening Filipino movies and showcasing Filipino filmmaking talent through Cinema One Originals. It is also a pioneer in the cable industry through its originally produced shows that give an in-depth discussion about the film and entertainment industry such as “Inside The Cinema Circle” and “CinemaNews.” It belongs to the family of cable channels under Creative Programs, Inc. (CPI), a subsidiary of ABS-CBN.

“Single\Single” premieres this August 29 on Cinema One. New episodes will air every Saturday at 8PM with replays on Wednesdays at 830PM and Sundays at 10PM.