0917 X Red Velvet Collection: The Ultimate K-pop Merch Drop Reveluvs Have Been Waiting For

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Calling all Reveluvs out there! Following its successful collaboration with SM Entertainment on EXO, NCT, and SMTOWN, 0917 Lifestyle is back at it again. Get ready as the 0917 x Red Velvet collection makes its grand debut this August!

With the unwavering commitment of Globe’s urban lifestyle brand to connecting people to their passions, this latest partnership with SM Entertainment, the powerhouse behind many of the K-pop industry’s biggest groups, is set to be the talk of the local Hallyu community.

Featuring designs inspired by Red Velvet's sizzling comeback album, "The ReVe Festival 2022- Birthday," fans can expect to be slayed with merchandise that screams K-pop chic. Whether you’re into colorful t-shirts and matching sling bags or cassette tapes, and bucket hats, this collection has got you covered.

"Every comeback is an event so we are beyond excited to bring the 0917 x Red Velvet collection to our K-pop-loving community. This collaboration embodies our brand's mission to continuously tap into subcultures and bring them closer to what they love. We can't wait for Reveluvs and K-pop enthusiasts to unbox and flaunt their new merch,” shared Gladys Rojas, 0917 Lifestyle Head.

Eager to snag these limited-edition pieces? Set your alarms! Be ready for the grand drop on August 31 across all channels. Whether you're shopping on 0917Lifestyle.com, the Globe shop on Lazada and Shopee, or hitting up the 0917 Bonifacio High Street Pop-Up Booth, make sure you're first in line!

A special shoutout to K-pop collectors: every item in this collection is SM Entertainment-approved, guaranteeing you authentic and top-tier merch.

This partnership also brings some fresh beats to the 0917 lineup, being its first major drop since the visual re-branding in July. It is also the second time the team is mixing it up with gadget accessories in the SME merchandise lineup, following the hit collaboration with EXO.

So, K-pop fam, whether you're a seasoned stan, a newbie to the fandom, or somewhere in between, the 0917 x Red Velvet collection is your ticket to being the ultimate K-pop aficionado.

For more deets and to keep up with all things K-pop and 0917, swing by https://0917lifestyle.com/.