SM Development Corporation (SMDC) celebrates 20 years of excellence in real estate with a grand three-day trade show at the MOA Music Hall from November 22 to 24, 2024. This immersive event invites media to experience The Good Life in an SMDC community. Through a guided walkthrough of an SMDC property, guests explore its exceptional features – from the grand lobby and hotel-like lounges to the wide, open spaces, expansive amenities, commercial strips and the vibrant community that make SMDC living truly unique.
(L-R)Carlo Alampay, VP and Head of Regulatory Affairs (SMDC), Marking Que, SVP and Head of Customer Support (SMDC), Gen Bernard Yang (SPD NCR), Grace Evangeline Sta. Ana, EVP and Head of Core Operations and Project Development (SMDC), Jessica Bianca Sy, VP and Head of Design, Innovation and Strategy (SMDC)
The event offers an exciting opportunity to experience the innovations, history, and future vision of SMDC through interactive walkthroughs, inspiring talks, star-studded performances, and exclusive deals.
This anniversary marks two decades of transforming the real estate landscape with sustainable and community-driven living solutions.
Experience The Good Life at SMDC's trade show, Nov 22-24 at MOA Music Hall!
SMDC unveiled a rebranding program to usher its 20th year anniversary
Jessica Sy, project director of SMDC and the daughter of SMDC Chairman Henry Sy, Jr, said in her speech during the program that SMDC will not rest on its laurels but continue to “innovate, to keep improving, and to make sure SMDC communities remain places where every Filipino can build a bright future.”
Jessica Bianca Sy, VP and head of design, innovation and strategy at SMDC
In the past 20 years, Sy said SMDC had not only the homes it built but also nurtured the communities and the lives it helped it had changed. “That’s what the good life is all about—creating spaces where people feel like they truly belong, where they can build their dreams. I hope you saw how important you all are in that process,” she said.
Sy said also paid tribute to the people who joined SMDC in building the dream homes of Filipinos.
“From the designers who craft spaces that inspire, to the property managers who make our communities feel warm and welcoming, to the support teams who work behind the scenes, and, of course, to the sellers and residents who bring these communities to life—you are the reason we are here today.”
Sy described the last 20 years of the SMDC as a collective effort and shared journed filled with the dedication, passion, and resilience of an incredible team. Further, she said the SMDC team didn’t just built homes to shelter people but provide venues where friendships bloom, where families thrive, and where neighbors become like family. “This is the true heart of SMDC, and it’s why we’re so proud of the homes and communities we’ve created. ”
Guests enjoy the lobby representing the grand lobby of an SMDC home.
SMDC formally opens the 3day trade show at MOA Music Hall on Friday, Nov. 22, with SMDC executives and partners: Gen. Bernard Yang of SPD NCR; Marking C. Que, SMDC SVP for Customer Support; Grace Evangeline M. Sta. Ana, SMDC EVP and head of Core Operations and Product Development (4th from left); Jessica Bianca T. Sy, VP and head of Design, Innovation and Strategy (6th from left) and Sen. Richard Gordon, Red Cross chairman and CEO.
Red Cross Chairman Richard Gordon being toured by SMDC's Grace Evangeline Sta. Ana, EVP and head of core operations and product development, and Jessica Bianca Sy, VP and head of design, innovation and strategy.
Actress Isabel Oli-Prats enjoys a tour of the trade show
Actors Isabel Oli and Teddy Marquez join SMDC executives at the walkthrough during the opening of SMDC's 20th Anniversary Trade Show at the MOA Music Hall on Nov 22.
SMDC at a Glance SM Development Corporation is the residential arm of SM Prime, one of Southeast Asia’s largest integrated property developers. Known as the "Home of The Good Guys," SMDC is dedicated to developing inclusive and sustainable communities that connect people to progress. Its residential projects are strategically located near SM malls, transport hubs, and key business districts, ensuring residents have convenient access to life's essentials. As a wholly owned subsidiary of SM Prime, SMDC integrates its developments with the broader SM ecosystem, enhancing the quality of life for its residents and supporting economic growth and urban connectivity. SMDC's commitment to sustainability is reflected in its focus on efficient land use, green spaces, and energy-efficient building practices, aimed at creating communities that are both livable and environmentally responsible.
SMDC has been transforming the Philippine real estate market since delivering its first residential development, Chateau Elysee in Paranaque, in 2004. With a focus on developing sustainable urban communities, SMDC’s properties combine modern living with resort-style amenities, creating spaces where residents live, work, and play.
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