Millennials and Gen Z dominate buying market in real estate

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The real estate property sector is gaining a strong and stable market among the yuppies and younger customers in the past three years.

This was further proven during the Property Expo 2022 held recently at the Palm Drive Activity Center in Glorietta Mall, Makati, organized by Carousell, the leading classified ads platform in Greater Asia. According to Djon Nacario, Carousell Philippines’ general manager, the property category remains to be the platform’s top search, of which 65 percent are millennials or those aged between 23 to 38, and 20 percent are Gen Zs or anyone born in 1997 onward.

Djon Nacario, General Manager, Carousell PH (Left) and Shine Resurreccion, Head of Autos & Property, Carousell PH (Right)

Nacario explains that this purchasing power shift can be owed to the generations’ life stage: “The millennials are already moving up in their careers and becoming more affluent that’s why they are more bullish when it comes to purchasing properties or upgrading their places.” He also added that they are moving to a different life stage where some of them are getting married or building a family.

Meanwhile, he’s also seeing an emerging trend where Gen Zs will be the next “property intenders” or those looking to buy property in the next three years. “Gen Z are now entering the workforce and becoming viable customers and investors when it comes to property.”

“In the next three years, we are still expecting 43 percent of our users, which are millennials, to purchase a property but the more significant change is that 40 percent are Gen Z,” he further explained.

Aside from the millennials and Gen Zs, Carousell users very relevant to the property category include parents and students who are looking for places near schools with face-to-face classes now in full swing, the deal hunters, the working class with high spending capabilities, and families with kids.

While Shine Resurreccion, Carousell Philippines’ head of autos and property, admits that the real property sector took a hit during the pandemic, she anticipates swift recovery in no time. “While there was contraction in sales during the pandemic, three years after or at this point in time, we’re already seeing recovery. So based on Carousell data, there is a 40 percent increase in house and lot and more than 30 percent in condominium purchases.”

The Carousell Property Expo, touted as the biggest property event in the country, was held from November 7 to 18, 2022 with a hybrid set-up of online and on-ground activities.

From November 7 to 16, 2022, The Property Expo 2022 held a virtual webinar series discussing everything participants needed to know about buying property to unlock their #HomeGoals.

The webinar series featured renowned speakers consisting of entrepreneurs, thought leaders, and industry professionals including the country’s leading real estate broker David Lee Chiu, CEO of Leechiu Property Consultants Inc.; The Property Forum’s Managing Director, Noli Alleje; President and CEO of Conveyance Realty Services Inc., Hardy Lipana, and chief operations officer of Human Shelter Realty Corp., Chris Suarez

Meanwhile, the onsite expo held from November 16 to 18, 2022 gathered property agents and developers and participants where they were able to engage in educational and networking sessions.

To know more about Carousell, visit https://www.carousell.ph/

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About Carousell

Carousell is the leading multi-category platform in Greater Southeast Asia on a mission to inspire the world to start selling and to make secondhand the first choice. Founded in August 2012 in Singapore, Carousell Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, and Sequoia Capital India. In the Philippines, OLX joins Carousell to bring consumers a diverse range of products across a variety of categories, including autos, properties, lifestyle, electronics, and fashion accessories. Download the app for iOS or Android, and visit www.carousell.ph/ for more information.

Shopee expands presence in Mindanao with a series of seller onboarding initiatives and the establishment of new hubs

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Initiatives include workshops and roundtable discussions with sellers on growing their business through e-commerce

As part of its continuous efforts to bring a fun and seamless online shopping experience to more Filipinos across the country, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, expands its serviceable areas through the establishment of new Shopee Xpress hubs across Mindanao. Through these new hubs in Davao City, Davao Del Sur, Davao Del Norte, and other areas, local sellers are provided with greater opportunities to expand their business through e-commerce and compete at a national level. For Davao to Davao purchases, both shoppers and sellers can now enjoy shorter delivery times.

Department of Trade and Industry Region XI Division Chief, Small and Medium Enterprise Division Marie Ann J. How, Shopee Philippines VisMin Seller Acquisition Head Dane Mangoba, SY Glow Cosmetics shop owner Lou Putian, and Cacao Culture shop owner Sheila Lao at the Shopee University Roadshow in Davao City

Shopee also partnered with the Department of Trade and Industry (DTI) to hold its first Shopee University Roadshow in Davao City. The masterclass educated Davao-based sellers on how to grow their businesses with e-commerce and onboarded new sellers to improve the overall online selling experience for Filipinos. Shopee also held another live seller engagement event in Davao City, Shopee Kumustahan, wherein representatives from the platform held roundtable discussions with local Shopee sellers to know more about their experience and get insights on what can help drive their business forward.

Shopee Philippines Seller Communications and Education Lead Mia Mendoza, SY Glow Cosmetics shop owner Lou Putian, and Cacao Culture shop owner Sheila Lao at the Shopee Kumustahan event in Davao City

“Here at Shopee, we are always driven by our objective to make e-commerce accessible to everyone. Through the Mindanao hub expansions and conducting educational workshops, our goal is to equip local sellers and business owners with the necessary knowledge and tools to make the most out of their e-commerce journey with Shopee,” shared Martin Yu, Director at Shopee Philippines.

If you want to grow your business online and enjoy the numerous benefits of e-commerce, start your online selling journey with Shopee today. Download the Shopee app for free via the App Store or Google Play.

Level up your defense this holiday season with these Hygienix Germ-Kill essentials. Enjoy up to 50% off discounts, B1G1 deals, and freebies from Hygienix on this Shopee Big Christmas Sale!

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Good hygiene is so much a part of our daily routines. Proper grooming and healthy personal habits can help you ward off illnesses and feel good about yourself.

With germicidal products now considered a life essential, Hygienix continues introducing other formats that also harp on its germ-killing and moisturizing capabilities. Hygienix has already built a solid following and reputation for their innovative and effective health and hygiene products: the Hygienix germicidal soap, germ kill alcohol, hand gels, and hand sprays.

This 12.12 Shopee Big Christmas Sale, enjoy up to 50% off discounts, B1G1 deals, and freebies from Hygienix!

Let's level up our defense this holiday season with these Hygienix Germ-Kill essentials available at Shopee.

Hygienix Anti-Germ Mist 125ml

This powerful Body Spray is proven to kill 99.99% of germs suspended in the air. and around your body.

Hygienix Anti-Bacterial Hand Spray comes in a unique and handy spray bottle that is more convenient and efficient to use. It is also enriched with non-drying and moisturizing formulation to keep your hands soft and smooth. It also has a dual scent technology that transforms it to a refreshing scent.

Hygienix products are best used before and after eating, using the restroom, after counting money and whenever, wherever necessary.

Hygienix Hand Wash 250mL (Apple Kapow, Lemon Grass Wham, Sea Salt Smash)

Hygienix Hand Wash Lemon Grass Wham 250mL

Hygienix Hand Wash Sea Salt Smash 250mL

Hygienix Germ Kill Hand Wash is clinically proven to kill 99.99% of disease causing bacteria/viruses.

Hygienix Germ-Kill and Wash is loaded with a nourishing formula that marvelously softens and smoothens your hands. Also enjoy its invigorating fruity scent that leaves your hands smelling fresh and clean after every wash

Hygienix Hand Wash Lemon Grass Wham 250mL

Enriched with Lemongrass Extracts for healthy skin with a smooth after-feel Hygienix Germ-Kill Lemongrass Wham Hand Wash is enriched with Lemongrass Extracts, which contain Vitamins A and C. These act as anti-oxidants to help keep your skin healthy with a smooth after-feel. Also enjoy its zesty citrus scent that leaves your hands feeling fresh and clean after every wash.

Hygienix Body Wash Citrus Blast 500mL

The body wash is so refreshing not sticky on the skin. Citrus Blast: enriched with Natural Lemon Extracts, giving your skin a powerful punch of Vitamin C, leaving it feeling radiant and refreshed.

Mega Menthol: packed with Menthol Crystals and Natural Peppermint Extracts, boosting the skin with a cooling sensation and leaving it feeling revitalized and invigorated.

With natural ingredients for added benefits, it is also free from 10 unwanted chemicals that can harm and cause dryness to the skin.

Hygienix Germ Kill Wipes with Tea Tree Oil 20 sheets

Combines the 99.99% germ-kill action and Tea Tree Oil, a natural agent that provides skin protection! It’s also powered with moisturizing actives to save skin from dryness. It leaves your skin refreshingly clean after every use!

Hygienix Germ Kill Alcohol with Moisturizer 500mL

Hygienix Germ Kill Alcohol with moisturizer effectively kills germs and disinfects while soothing the skin. It has a non-drying formula and mild fragrance so it’s tough on germs but not on skin.

Hygienix Germicidal Soap 125g

Kills 99.99% of germs and common disease-causing bacteria with every use! Unlike other germicidal soap brands, Hygienix Soap has a refreshing scent while keeping your skin smooth with it non-drying formula.

HygieniX Hygiene Soap moisturizes for smoother, softer skin offering gentle, yet effective skin cleansing that soothes, protects, invigorates, hydrates and makes you smell heavenly. With a range of six variants, you're on your way to a scented, refreshing and rejuvenating bath.

Hygienix Germ Kill Hand Sanitizer Gel 100mL

Sanitize your hands while keeping it nourished and refreshed with Hygienix Germ Kill Gel Sanitizer. No need to rinse with water.

If you want to minimize your risk of infection and also enhance your overall health, follow basic personal hygiene habits.

Good personal hygiene is one of the best ways to protect yourself from getting gastro or infectious diseases such as COVID-19, colds and flu. Maintaining good personal hygiene will also help prevent you from spreading diseases to other people.

It's really essential in this time of Pandemic. I recommend Hygienix products.

Visit Hygienix Official Store at Shopee Download the Shopee app for free via the App Store or Google Play.