Brace yourself for the Virtual Reality! Ride of Your Life with FOX’s ‘The Riding Dead’!

Tweet

To launch the new season of The Walking Dead, FOX puts fans inside a zombie apocalypse universe

The Walking Dead Season 7 premieres October 24th

“Who did Negan kill?” That has been the question plaguing the minds of The Walking Dead fans around the world following the cliffhanger ending to season 6 earlier this year. Fans don’t have to wait much longer to find out with the highly anticipated Season 7 premiering on FOX on October 24th at 11:35 AM and 8:55 PM, on the same day as the US premiere.

To kick off this latest season, FOX is launching ‘The Riding Dead,’ an exclusive VR campaign that places fans in the world of a zombie outbreak. “You’ve picked the wrong day to be stuck in a traffic jam…” says FOX as the premise of the stunt. Partnering with Samsung and GrabCar, FOX will offer passengers an opportunity to experience their ride immersed amongst ‘walkers,’ as zombies are commonly referred to in the series, using Virtual Reality technology, promising a ride they will never forget. 

Charo Espedido, Head of Marketing and Programming at FOX Networks Group Philippines, said the campaign aims to excite new and die-hard fans alike. 

“This campaign was created specifically for fans in Southeast Asia with all the VR content shot in the region as well. We wanted to bring new fans into The Walking Dead world but also heighten the anticipation amongst the fans who have been following the series over the last 6 seasons, especially given the massive cliffhanger in last season’s finale episode. Fans will be mesmerized by the VR experience, and avid fans will also notice certain hints and references to the series storyline that we’ve purposely dropped in. Make sure to look for them!”

Based on the comic book series written by Robert Kirkman, The Walking Dead is an award-winnning drama series and a global phenonmenon, following Rick Grimes and his group as they navigate life and dangers after a zombie apocalypse. 

The Riding Dead campaign will run in Manila from October 21 to November 17, 2016. Fans can book a ride through GrabCar’s mobile app and keep a look out for the specially customized The Riding Dead GrabCars on the road.

Catch The Walking Dead Season 7 premiere on October 24th, 2016 at 11:35 AM and 8:55 PM (same day as US) exclusively on FOX

Follow FOX TV on social media for more on The Walking Dead and the best of TV entertainment:

Facebook     :  Facebook.com/FOXPhilippines 

Intstagram and  Twitter    :  @FOXChannel_PH 

YouTube : Fox TV Asia 

Hashtags  : #TWDonFOX, #TheWalkingDead, #TheRidingDead 

The Walking Dead Season 5 Premiere Garners Stellar Ratings for the Foox

Tweet

Recording the highest ratings ever for the channel, FOX broke its own records again with its broadcasts of the premiere episode of The Walking Dead Season 5.

Philippine viewers tuned into FOX in great numbers to give the channel its highest ratings for the 8:55 PM telecast of the first episode ofThe Walking Dead Season 5, garnering a 1.89 for adults aged 16 to 49.

The Walking Dead enjoys multiple broadcasts every Monday, including a showing at 11:35 AM parallel to the episode’s US premiere and a primetime telecast at 8:55 PM.

Season 5 of the hit drama series premiered on October 13, 2014, gaining ratings of 0.108, 1.869 and 0.79 for adults aged 16 to 49 in the Parallel Play, Prime Time and Quick Replay (9:50 PM), respectively.

The combined ratings for the first episode of Season 5 of The Walking Dead amounted to 2.775 for adults aged 16-49, registering a 64.1 percent increase over the launch of Season 4 at 1.691.

For the past four years, FOX has been celebrating each new season of The Walking Dead with a four-day marathon of old episodes leading up to the premiere.

The days of October 11, 12 and 13 recorded some of the highest daily averages ever recorded for the channel.

Meanwhile, the daily average for October 13 registered at 0.2925 is a whopping 329.65 percent higher than the channel’s Year-to-Date Average for adults aged 16 to 49 at 0.068.

The figures reveal how FOX has sufficiently owned the franchise for The Walking Dead and made itself the go-to source for all fans of the zombie-abundant drama series.

In particular, the strongest group of fans in the Philippines who caught The Walking Dead Season 5’s premiere on FOX included males aged 25 to 34 with ratings of 2.862.

Catch more of the explosive fifth season of The Walking Dead every Monday at 11:35 AM fresh from its US premiere as well as at 8:55 PM for its primetime telecast, only on FOX!