During this pandemic, there are business companies that hold campaigns to reach those who need help and how each and everyone can impact on their livelihood and ultimately their lives.
Immediately one month after the lockdown, Tokyo Tempura offered the "Free Franchise" program, co-brand with already existing brands and expanded its business amidst the crisis.
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| Jorge Wieneke III |
"With this program, there will be no franchise fee needed but you will just have to pay for the equipment, small renovations and the cart for the business," said Jorge Wieneke III, founder and owner of Tokyo Tempura.
Tokyo Tempura started as a food cart business in 2012. Its first cart opened on October 1, 2012 in Sta. Lucia East Mall, branching out to major malls and food parks where it became known for being the “murang tempura”. Tokyo Tempura spread exponentially outside of Metro Manila into Central and Northern Luzon, and the Visayas by 2015. To-date, Tokyo Tempura is found in key cities nationwide.
At present, Tokyo Tempura has 100 stores (kiosk/cart type) nationwide of which 80 are under franchise arrangement and 20% are company-owned.
Meanwhile, there have already been 20 free franchises granted by Tokyo Tempura. These franchisees were mostly affected by the pandemic and have reached areas as far as Batangas and Cavite.
Wieneke, also the President of the Association of Filipino Franchisers Inc., said that this is one of his ways of helping and giving back especially to people who were greatly affected by the crisis. Wieneke continues his mission to help and serve as a mentor in setting up a good business. He extends his hand to displaced workers, Overseas Filipino Workers, existing business owners that need an added boost, and everyone else in need of income to join this program.
For more info and updates, visit http://www.tokyotempura.com.ph/
