Globe Awarded Most Recommended Telco Brand in PH for 2025

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Based on study by SYNERGY | YouGov reflecting brand trust and loyalty

In photo (L–R): Renzo Reyes, of SYNERGY Market Research + Strategic Consultancy; Chief Operations Officer Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer; Germaine Reyes, President and CEO of SYNERGY Market Research + Strategic Consultancy; and Chi Wei Teo, General Manager of YouGov Singapore.

Globe was awarded the Most Recommended Telco Brand for 2025 in the Philippines, a recognition grounded on the voice of Filipino consumers.

The award was given at the SYNERGY | YouGov Awards, based on data from YouGov BrandIndex, a daily tracker that measures how people feel about brands. From January to December 2024, Globe consistently earned the highest recommendation scores—showing just how strongly Filipinos believe in and stand by the brand.

Accepting the award on behalf of Globe, Chief Sustainability and Corporate Communications Officer Yoly Crisanto shared a heartfelt message: “We’re really, truly proud to receive this award—and we dedicate it to our customers. We will always and continue to pursue making our customers happy and satisfied. At the end of the day, they are our North Star.”

This recognition is more than just a title—it’s proof that Globe’s efforts to listen, improve, and deliver better service are paying off. Whether it’s helping people stay connected, supporting digital learning, or creating moments of everyday ease, Globe continues to build real relationships with the people it serves.

Globe remains focused on what matters most: earning the trust of customers, and working every day to keep it. From promoting digital inclusion by building stronger digital infrastructure in underserved communities, to simplifying self-service options on the GlobeOne app, to launching rewards and promos that match everyday lifestyles—Globe constantly looks for ways to make things easier, more meaningful, and more relevant for its customers.

Shopee Rises Up the Ranks in YouGov’s Most Recommended Brands for 2021

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(MANILA, JULY 23, 2021)- Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, ranks 5th on market research firm YouGov’s Most Recommended Brands 2021 List in the Philippines. The rankings are based on YouGov BrandIndex’s positive recommendation score, which measures the percentage of a brand’s customers who recommend it to a friend or colleague. The latest rankings show the brands with the highest average recommended score from June 2020 to May 2021. Shopee also takes the top spot in the YouGov Recommend Top Improvers 2021 in the Philippines, going up from 71.9 in the previous year to 79.5.

Germaine Reyes, President, and CEO of Synergy Market Research + Strategic Consultancy, YouGov’s affiliate partner in the Philippines, said, “Retail and fast-moving brands are showing their domination in this year’s YouGov Recommend Rankings in the Philippines. Notably, three out of the top ten are e-commerce platforms, most likely due to the current pandemic. Online shopping habits continue to surge during the restrictions and lockdowns all over the world, and Filipinos are right on the trend.”

Shopee also secured the 7th spot in YouGov’s Best Brands 2020 List in the Philippines, and was named the top improver going up from 32.0 points in 2019 to 39.9 points the following year.

This year, Shopee launched different initiatives for customers, brands, and sellers on the platform to support their online growth and enhance their overall shopping experience. To equip and support its sellers, Shopee launched Tatak Pinoy and Shopee University Summit to support community-based businesses and taught aspiring digital entrepreneurs everything they need to know about e-commerce, respectively. In addition, Shopee also launched programs for its ever-growing customer base. One is the Shopee Loyalty Program, a brand new in-app program that delivers a more rewarding shopping experience for users last February, and the Shopee Mall Brand Memberships Program, an initiative that helps brands grow customer loyalty and retention.

Martin Yu, Director at Shopee Philippines, said, “Shopee is proud to be included in YouGov’s list of the most recommended and improved brands this 2021. As times and circumstances change, we will continue to pursue excellence and improve our services to better cater to the needs and wants of our customers, brand partners, and sellers. This recognition is a product of our various initiatives and is a testament to the growing level of trust and confidence people have in Shopee. E-commerce has become an integral part of the lives of Filipinos, and we aim to continuously step up to provide our users with an easy, secure, and engaging shopping experience.”

For more information about Shopee’s YouGov ranking, visit https://ph.yougov.com/en-ph/news/2021/07/14/yougov-recommend-rankings-2021-philippines/.

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