Philips launches LED Promise campaign “The Promise of a Greener World”

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Philips guarantees consumers that its LED lighting products offer long lasting and consistent brightness, savings on energy and cost, and guaranteed safety. Partnership with photography club ties Philips efforts in sustainability with environmental awareness.

I enjoyed the wonderful world of Philips. Last Saturday, May 4, 2013, Philips Lighting Philippines kicked off its LED campaign  at the SM Mall of Asia.

Entitled “The Promise of a Greener World”, the campaign emphasized how using LED lighting solutions can help reduce the Philippines’ carbon footprint, and avert the drastic effects of global warming.

Philips LED PH

The event was hosted by popular TV host Suzi Entrata-Abrera, featured Philips’ latest range of LED lighting products, together with its newest Brand Ambassador, popular TV personality and triathlete Kim Atienza.

Philips Country Manager and General Manager for Lighting Fabia Tetteroo-Bueno said that  “Philips LED lighting solutions are not only energy-efficient but also provide a superior quality of light. With this campaign, we hope to share with consumers the facts about LED lighting solutions and encourage them to make the simple switch to sustainable lighting solutions that is environmentally-friendly.”

Philips LED PH

“Philips Lighting is a strong advocate in environmental sustainability with our commitment to green manufacturing and solutions. That is why we decided to work with Kuya Kim to help spread the sustainability message as he is a strong advocate to make the planet a better place for current and future generations,” he added. 

Philips also had an environment-themed photo exhibit run concurrently with its LED product launch, which featured the images captured by the finalists of an online contest that Philips conducted in partnership with the Young Photographers Club (YOPHO).

“Our group is honored to have been chosen by Philips as a partner for this noble initiative. We hope that we were able to underscore the importance of preserving the environment through our photos, and encourage everyone to do their share in conserving our resources,” stated YOPHO president Daniel Formoso.

The World Wide Fund for Nature Philippines (WWF Philippines) also supported Philips in its LED campaign. “For three years, Philips has been supporting Earth Hour and our various energy efficiency initiatives. This new LED campaign helps Pinoys go beyond the hour to save the planet, one LED bulb at a time,” said Jose Ma. Lorenzo Tan, WWF Philippines Vice Chairman and Chief Executive Officer.

Recognized as a world leader in lighting, Philips strives to educate consumers on the ideal characteristics they should look for in good quality LED lighting products. 

“Aside from making consumers aware of the many benefits they can get from using LED lighting solutions, we want them to understand that they need to choose good quality LED lighting products to maximize the product’s potential,” said Tetteroo-Bueno.

Philips listed down three key items that good LED lighting products must possess: 

- long lasting and consistent brightness

- savings on energy and cost

- guaranteed safety 

In addition, Philips LED lighting solutions are at mainstream prices, to help make the shift from traditional bulbs to LED lights much easier.

Philips will be holding LED fairs in key malls across the Philippines, in order to bring the importance and benefits of using LED lighting solutions closer to consumers.

May 18 to 19 SM City Cebu

May 25 to 26 SM City Baguio

June 1 to 2 Glorietta 1

June 8 to 9 Abreeza Mall Davao

June 22 to 23 Robinsons Place Lipa

June 29 to 30 SM North Edsa

Philips teams up with WWF Philippines and the Young Photographers Club of the Philippines (YoPho) to raise awareness on how to make the Philippines a greener, more livable nation through its LED lighting products. From left to right: Gela Isidro, Philips Corporate Communications Manager; Christine Villanueva, Philips Country Marketing Manager; Jose Ma. Lorenzo Tan, Vice Chairman and CEO of WWF Philippines; Fabia Tetteroo-Bueno, Philips Country Manager; Rhona Arce, Philips Consumer Marketing Manager, and Anton Carranza of YoPho.

For more details about Philips and its LED campaign, 

please visit www.philips.com.ph

or www.facebook.com/PhilipsLEDPH.

Warner Music Philippines release debut album of ZENDEE titled “I BELIEVE”

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Warner Music Philippines proudly releases the debut album of ZENDEE titled “I BELIEVE.” I attended the launching of Zendee's CD album with the media held at Chef & Brewer Cafe and Restaurant, Ortigas Center last April 30, 2013.

Zendee Rose Japitana Tenerefe, became known as “Random Girl,” “Mystery Karaoke Girl,” “Viral Diva,” and “Supermarket Superstar,” was captured on videowhen she was practicing session in SM Megamall, singing Jennifer Holliday’s “And I Am Telling You” by a passerby (Yuan Juan or youngjay0918), who happened to be a video blogger. The video, posted on July 28 on YouTube with the title “Random Girl,” quickly went viral, garnering over 2 million hits, 14,063 likes and more than 5,000 comments.

Beforehand, Zendee got her first big break when she was brought to Manila to participate in the ABS-CBN talent show X-Factor Philippines, which began on June 23, 2012. Unfortunately, she did not make it past boot camp tryouts; her friend, KZ Tandingan, went on to win. The intrepid Zendee elected to stay in Manila to try out for other singing competitions, including Pinoy Dream Academy Season 3 and Pilipinas Got Talent Season 4, both by ABS-CBN. Again, she didn’t make the final cut.

This astounding video brought her to the attention of Warner Music Philippines, which offered her a recording contract on their 1st visit to their makeshift home in the Fire Station. Zendee also caught the interest of The Ellen DeGeneres Show, where she was regarded as “the next big thing.” The Ellen camp contacted her in August, and together with Warner Music, flew her to Los Angeles for taping.

Her debut on the international stage, a performance of “And I Am Telling You” on Ellen, aired on Oct. 26, 2012. During the show, DeGeneres gave Zendee an iPad 3 made to look like a miniature portable videoke machine, “filled with all the songs” that the singer loved.

Currently recording with Warner Music Philippines, Zendee keeps herself busy with frequent guestings on Party Pilipinas, Manny Many Prizes, to name a few. She will perform as the special guest artist of Jason Mraz on his concert on May 14 at the Smart Araneta Coliseum.

Her album ‘I believe’ is out now and is available at major record bars and on iTunes.

The nine-track album features six original compositions and three cover songs. The complete titles, composers, theme and concept of the songs are as follows:

“ Runaway ” is an upbeat, getting over / moving on love song with a current/new sound written by US-based songwriters and world-class composers Andrew Fromm, Matt Bronleewe, Jordan Pruitt, & Tyler Hayes.

“ The Ones You Love ” - a love song about heartache and “ Completely ” - a ‘couples song’ were both written by Diane Eve Warren. Dianne is a US-based songwriter highly regarded worldwide as a hit maker with hundreds of hit songs under her belt.

“ I Believe ” - an inspirational love song with only the piano and vocals and “ If You Want ” - the only love song in the album that has only a ukulele and vocals as accompaniment. This was written by Lamberto Reyes Jr. who also composed songs for other Warner Music artists.

“ Go The Distance ” is an inspirational song which best exemplifies the journey of Zendee and at the same time showcasing her vocal prowess. Written by Alan Menken, David Joel Zippel.

“ Hallelujah ” written by Leonard Cohen, is an ‘arena’ inspired sound which focus on Zendee’s vocal prowess.

“ Love Takes Time ” written by Mariah Carey and Ben Margulies is Zendee's version of this classic hit.

“ Runaway ” (acoustic) is a stripped-down version of ‘ Runaway. ’

The artistic and production team of Zendee – “I Believe” is composed of Flerry de Leon (Executive Producer), Neil Gregorio (Album Producer; A&R Direction), Dante Tanedo (Chief Recording Engineer), Dan Tanedo, Angee Rozul, & Efren San Pedro (Additional Recording), Dante Tanedo (Song Mixing @ Bellhaus Entertainment Studio); Neil Gregorio (Song Sequence and Mastering), Arnie Mendaros, Moy Ortiz & Neil Gregorio (Vocal Supervision), Niccolo Cosme (Photography), and Ira Cosme (Cover Layout).

A mall tour, special TV guest appearances and radio interviews will also be conducted to prmote the album. Zendee will perform as the special guest artist of Jason Mraz on his concert on May 14 at the Smart Araneta Coliseum.

Follow her via the following social networking sites below.

www.zendee.com.ph

http://www.facebook.com/Zendee.Music  |  www.twitter.com/ZendeeOfficial  

http://www.youtube.com/zendeerosetenerefe

I Believe is now available at all your favorite record stores on iTunes. 

To get Zendee’s ringback tones, just text ZENDEE to 2447 for SMART subscribers

and you can also visit www.pressplay.ph.

DOH, MSD, Medical Societies Come Together to Prevent Cervical Cancer

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Implement free nationwide screening for the month of May

The Department of Health (DOH), global pharmaceutical company MSD and medical societies hope to go full circle for this year’s Cervical Cancer Awareness Month in May, and strike directly at the source of cervical cancer—the human papillomavirus or HPV.

HPV is the most common sexually transmitted infection in both men and women which causes cervical cancer. According to the World Health Organization, cervical cancer is the second most common cancer afflicting women worldwide with about 500,000 new cases and 250,000 deaths each year. In the Philippines, an estimated 12 Filipino women die due to cervical cancer each day.

For these reasons, the DOH and MSD, along with medical societies Philippine Obstetrical and Gynecological Society (POGS), Society of Gynecologic Oncologists of the Philippines (SGOP) and Philippine Society of Colposcopy and Cervical Pathology (PSCPC), continue with their partnership, dubbed as Babae, MahalagaKa!, for the 6^th year of the Cervical Cancer Awareness Month (CCAM) celebration.

Free cervical cancer screening will be offered to women aged 30-49 years old in 58 DOH-retained hospitals nationwide for the whole month of May. “Screening, either through Pap smear or visual inspection using acetic acid (VIA), should be done on women who are sexually active or had history of sexual contact. This service is being offered for free every May in government hospitals, to help detect cervical cancer in its early stage, while it is still treatable and curable,” said Dr. Rey Delos Reyes, past President of POGS and SGOP, consultant of Jose Reyes Memorial Medical Center.

“The good news is that early this year, PhilHealth included the treatment for cervical cancer in the Z Benefit Package program. The benefit package includes cervical cancer chemoradiation with cobalt or primary surgery worth Php120,000 or cervical cancer chemoradiation with linear accelerator for Php175,000 depending on what is needed by the patient,” imparts DOH Secretary Enrique Ona.

Apart from free screenings nationwide, MSD in partnership with DOH will be providing free quadrivalent HPV vaccinations to 9,000 girls aged 13 years old this coming school year. “Our mission is not only to discover and develop medicines and vaccines for unmet medical needs but we would also like to make these accessible to people who can benefit from them. This initiative would help demonstrate how to implement a school-based vaccination program which can serve as a model for a national program,” shares Sanjiv Navangul, President and Managing Director of MSD in the Philippines.

Aside from cervical cancer, the quadrivalent HPV vaccine can also prevent vulvar and vaginal cancer, as well as genital warts. It is important to note that HPV is implicated in various diseases aside from cervical cancer such as cancers of the vulva, vagina, anus, penis, head and neck, and genital warts. It is themost common sexually transmitted infection in both men and women. In fact, the Centers for Disease Control and Prevention have stated that HPV is so common that nearly all sexually-active men and women get it at some point in their lives.

“Due to the many risks that HPV poses and the many lives claimed by cervical cancer, the DOH hopes that through the yearly celebration of CCAM, more and more women will be educated and encouraged to undergo screening and vaccination, “says Secretary Ona.

The one-stop hub for your next dream vacation

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Research and book great travel experiences with iTraveler Asia

With its diverse and vibrant 7,107 islands, the Philippines was touted by American magazine Condé Nast Traveller as one of the “top destinations to watch out for” in 2013. The country is spoilt for choice for pristine beaches, excellent dive sites and diverse cultural heritage sites.

A popular locale mentioned by Condé Nast Traveller that makes up the perfect idea of a beach getaway is Palawan—one of the destinations offered by the new one-stop travel website, iTraveler Asia.

Mai Gonzales, iTraveler Asia’s Chief Product Officer, shares, “iTraveler Asia was borne out of a love for traveling around the Philippines. It is the first curated travel website in Asia, an online hub where visitors can enjoy expertly curated content, then book enjoying exclusive privileges for the most sought-after travel destinations in the country.”

“We’ve carefully chosen resorts, and we begin in the Philippines because traveling around the country has cultivated our wanderlust. There is just so much to see and discover here,“RJ Samson, Chief Executive Officer explains.

Users can read reviews on a special selection of resorts and hotels, and instantly book their stay. From stylish travelling to more adventurous trips, iTraveler Asia caters to the diverse world of travelers with their Luxe, Unchartered and Getaway collections.

Gonzales shares that iTraveler Asia has tapped popular personalities who are experts in their chosen fields such as photographer, George Tapan, designer Amina Aranaz-Alunan and Chef Sau del Rosario among many others because they are avid travelers themselves to curate hotels and destinations. Their perspectives add another dimension to our recommendations.

The Henry, a hip and offbeat design hotel in Cebu City, is one of the hotels you can book through iTravelerAsia. The one-stop travel website simplifies how you prepare for trips, giving you more time to enjoy each experience.

“iTravelerAsia makes planning your trip an enjoyable experience. From the moment you research on a destination to booking your trip, iTraveler Asia simplifies how you prepare for trips, giving you more time to just sit back and enjoy the best of what the Philippines has to offer,” Gonzales concludes.

To know more about iTraveler Asia and book your travel packages now, please visit http://www.itravelerasia.com/

and email concierge@itravelerasia.com.

You can also follow them on Facebook at

http://www.facebook.com/goitravelerasia Condé Nast Traveller. 

Destinations to Watch in 2013.

http://www.cntraveller.com/recommended/itineraries/hot-destinations-to-watch-2013

PAMORA FARM, The Home of Free-range Chicken!

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Pamora Farm, Inc. is a Filipino-European joint venture that operates a free-range chicken farm in Barangay Garreta, Pidigan, Abra. 

Free-range farming is a method of raising animals where they are left to roam freely in an allocated area with minimum required space. Free-range chickens are raised for a longer period than commercial chickens. They are allowed to develop natural habits and grow the way a normal chicken should -- scratching the ground and roaming the barnyard. They are grown for their flavorful taste.

Free-range chickens are grown naturally. Free-range chickens have low fat content, only 8-10% compared to regular commercial chicken that has 19-29% fat content.

Last April 27, 2013, we had a lunch meeting with the friendly owners of Pamora farm Mr. Gerard Papillon and Tina Morados, in Brasserie Cicou Restaurant at Greenhills. The sumptuous menu prepared by Chef Cyrille Soenen and Chef Summer,  while Gerald and Tina talks and presented to us through with every meal we had.

First we had Green Salad, Pickles and Mustard, Baggette and assorted Pamora Pates. There are six (6) varieties of Pamora pâtés. These Home-made Pâtés are good for appetizers. 

Green Salad, Pickles and Mustard

Assorted Pamora Pâtés

The Roasted Coquelet with Rosemary and Garlic served with Mashed Potato is really flavorful. I tasted it, different chicken roasted from other restaurant, but seasoned simply and roasted to perfection.

Roasted Coquelet

For the dessert, we were served with Trio of Crème Brulee (Vanilla, Chocolate and Green Tea). As the delicious mouth-watering Trio of Crème Brulee main ingredient is the Pamora egg which came from the Pamora free-range chicken.

Trio of Crème Brulee (Vanilla, Chocolate and Green Tea)

Mr. Gerard Papillon and Tina Morados with Chef Summer

As shared by Tina, Free-range chickens are grown longer, thus the meat is firmer, cooking time takes longer for free-range chickens, although you will not need any flavoring additives like broth cubes or chicken stocks. Salt and pepper will be enough, and sometimes even those are not needed.

"You can cook it in any way as you would your regular chicken. But with deep-frying all the natural flavors and health benefits will be lost. Cooking time is always longer than regular commercial chicken."

Gerard and Tina Morados Papillon's hardwork and enduring partnership led them to be awarded by the French Ambassador with the “Order of Merit for Agriculture, Grade of Knight” for promoting the natural and humane way of raising and manufacturing chicken byproducts.

We enjoyed having this sumptous lunch and great conversation with passionate advocate people who gave us combination of French and Filipino hospitality and their combined stories of Pamora Farm. Thanks to Ms. Nana Nadal inviting us to know more about free-range chicken by the Pamora farm brand. I hope to experience Pamora farm at Barangay Garreta, Pidigan, Abra sometime.

Read this for more  information, and enjoy this wonderful world of Pamora Farm. 

THE FREE-RANGE METHOD 

Free-range is a method of farming husbandry where the animals, like the chickens, are permitted to roam freely. The principle of free-range method is to allow the animals to live at their instinctual behaviour in a reasonably natural way instead of being contained in a cage like commercial broiler production where the chickens are forced to grow abnormally fast in just about 4 to 5 weeks (28-35 days).

Free-range chickens roam in a barnyard or field (range) to forage with a minimum of eight (8) hours daylight. Aside from the daily intake of milled yellow corn, they eat whatever organic food they could find on the ground like grass, insects, and the like.

Pamora free-range chickens come from a coloured breed from France. This breed is a slow growing type of broiler. Quality F1’s or first generation offspring are being raised in Pamora Farm.

Two weeks before the scheduled arrival of a new batch of day-old chicks, housing are being prepared for brooding (heating) purposes. Cleaning, disinfection, repairs, and equipment/materials check-up are requisite routine to ensure the bio-security of the flock and of the farm.

Chicks are kept for the first 21 days inside the housing with brooding facilities. This helps them gain strength and get ready for outside life, free-range. The farm grows different trees, grass, and herbal plants for shade and natural feeds for the chickens.

There are several ranging areas operating in the farm. Each range has between 500 to 2,000 chickens. Depending on the topography, each range occupies some 1,000 to 3,000 square meters, which provides approximately 1 to 2 square meters ranging area per bird to freely graze and find organic food available on the ground.

The use of herbal medicines, like oregano, chilli, garlic, ginger, kakawate leaves, caimito leaves, ipil-ipil leaves, guava leaves and many more, is also practiced and given at proper and appropriate times. Veterinary and technical consultants who are experts in free-range poultry practice regularly visit and assist in the farming methods, which applies and implements both local and French technologies.

Pamora Free-range chickens are grown at a minimum of 70 days. Having the chickens ranging for longer period gives the optimum natural chicken taste, firmer meat quality, and much healthier poultry meat with less fat content.

THE FARM

Pamora Farm started raising free-range chicken in March 2000 as a small-scale farm undertaking by the Papillon (Gerard) and Morados (Tina) family, their last names forming the brand, PAMORA.

Pamora Farm is also promoting their farming method the among people of Abra, providing livelihood opportunities for the community.

Aside from the free-range chicken farming for meat and eggs production, the farm also grows organic fruits and vegetables for own consumption and for visitors/guests’ staying in the farm. Using natural fertilizer from earthworm dung (vermin-culture) and composts from degradable farm wastes such as chicken manure, Pamora Farm produces fruitful and high quality crops.

Within the farm premises, reforestation projects, and planting of high quality wood trees like Narra and Mahogany.

THE PRODUCTS

Pamora Farm products are all inspected, passed, registered and certified by the National Meat Inspection Service (NMIS) and Bureau of Food and Drugs (BFAD).

All dressed chicken and chicken meat by-products are processed in the Poultry Dressing Plant owned and operated solely by Pamora Farm, Inc. Accredited by the National Meat Inspection Service (NMIS) and certified Good Manufacturing Practices (GMP).

Pamora Farm also manufactures traditional French “home-made” pâtés from the free-range chicken. Pâté is a mixture of various parts of the chicken (liver, gizzard, meat) blended (with herbs, black pepper and sea salt) into a paste and sterilized in glass jars. Pâté is a traditional practice in France of preserving meat of any kind.

The following six (6) varieties of Pamora pâtés are creations of Mr. Gérard Papillon using old-fashioned recipes from his grandmother.

·      Chicken Liver Pâté

·      Chicken Breast & Liver Pâté

·      Chicken Gizzard Pâté

·      Chicken Liver & Gizzard Pâté

·      Chicken Breast Pâté

·      Chicken Breast & Gizzard Pâté

Pamora Farm also produces limited quantities of free-range chicken eggs, which are well appreciated for its quality that is comparable to native chicken in taste, color, and texture. They also offer chicken burger patties.

Pamora chickens, eggs & pâté products are available at the following :

Santis delicatessen
Terry Selections
Rustan’s Supermarket
Shopwise
Metro Market! Market!
RFI Farm Outlet (Holy Spirit, QC)
Joji Berry (Crossroad 77 Mother Ignacia, QC)
NCCC – Davao
Champetre restaurant (BGC)
Brasserie Ciçou (Greenhills)
Resorts World Manila
Ilustrado Restaurant (Intramuros)
El Nido Resorts
Amanpulo
Saturday Market, Ayala Alabang Village
Golden Acres Farm, Inc. (distributor)

For more information, visit www.pamorafarm.com

or call (02) 759-2678 / (02) 506-1082 / (0917) 537-5639 / (0917) 591-7391.

View more photos @Enjoying Wonderful World Facebook Page.