“Unleash Your RealiTEE” with street-style-inspired BUM collection

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BUM bares its newest brand ambassadors who are on the brink of something big: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga with Bea Binene

A big change is coming. And it’s heading your way.

BUM is on the brink of something big this season. As it ushers in the hottest season of the year, the “rebel of fashion” is making huge leaps by welcoming into its fold four new, young brand ambassadors who best embody and reinforce BUM’s street-cred: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga.

Ella Cruz

Ella Cruz, seventeen-year-old Kapamilya actress whose launching pad was the fantasy series Aryana and comedy show Goin’ Bulilit, is a breath of fresh air for the brand. Ella has a bubbly personality and always wearing a smile as bright as the colors that she wears.

“Alam ko kasi ang damit talaga ang BUM more on blacks dati. Kaya nong nagkaroon ng bright colors ang BUM, natuwa ako kasi ganon talaga ako manamit,” says Ella. 

“And I like the fact that the brand and I share the same qualities. I like being myself. I don’t pretend to be something I am not just to blend in or just so people would accept me.”

With BUM’s new campaign “Unleash Your RealiTEE”—a street-style-inspired collection that includes summer brights, galaxy prints, and the signature Goth-inspired pieces—Ella is excited about the prospect of trying on different looks. While this “change” makes her a bit uncomfortable at times, Ella knows that at the end of the day it would do her more good than harm.

“This represents the new Ella, a fiercer Ella,” says the former child star, who is celebrating her 18th birthday in August. “Nakakatuwa pala to try something new,” she says. “Sometimes we are afraid to experiment or explore. What we don’t realize is that we are missing out on the chance to experience something wonderful because we are afraid of trying.

Nash Aguas

Nash Aguas is also in that stage. Nash, fifteen-year-olds, who became a household name through Goin’ Bulilit, is also going through that transition, from being a child actor to a dashing, young man.

“After I did Goin’ Bulilit, I didn’t do any TV appearances and projects much. I went to the States. After three months, I got home. I wore braces. After a year, I started appearing in shows again.”

The former winner of ABS-CBN’s 2004 talent search Star Circle Quest, where he was proclaimed the Grand Kid Questor, says that a lot has changed since his Goin’ Bulilit days. His personal style in clothes, for one, has matured and has been influenced by his varied interests.

           

“My style depends on my current favorites,” says the 15-year-old actor. “May time na nahilig ako skateboard so gusto ko rin non ’yong skater-boy style. When I discovered the rock band My Chemical Romance naman, I wore black most of the time. Ang hindi mawawala sa aking wardrobe ay plain white T-shirt and jeans.”

Nash admits that he has a hard time mixing and matching colors. “Mahina ako sa color combination. Before, I would search in the internet for tips how guys mix and match colored pieces. I still didn’t get it. When I am not confident about my choices, I would just wear white T-shirt and jeans.”

           

Turns out, Nash’s preference for simplicity makes him a standout. The old-reliable white-shirt-and-jeans ensemble still is the most stylish getup for a man, especially for someone so young and promising like Nash. “I really wear BUM because its clothes really fit my style,” says Nash, who is also a talented guitarist. “Naging madali na to make my getup stylish kasi BUM has cool printed tops. I would just pair these with jeans and I’m good to go.”

Jane Oineza

Jane Oineza is a self-confessed “one of the boys.” While she doesn’t mind wearing dresses and girly outfits for her TV guestings and other showbiz stints, the 17-year-old Kapamilya actress admits that she’s more comfortable in jeans and shirts. “I’m the kind of girl who actually wears BUM kind of clothes,” she says. “I like being comfortable, but at the same time stylish and classy. People would tell me to wear flats and girly clothes. But me kasi I like wearing sneakers, comfy pants, and shirts.”

Jane Oineza, who has appeared in ABS-CBN primetime teleseryes Aryana, Juan Dela Cruz, and Muling Buksan ang Puso, describes herself as easygoing, fun, and laidback. In her spare time, she plays the guitar. To keep herself active, she likes slugging it out with the boys on the basketball court. When she has time to spare, Jane also swims and plays badminton. Jane may be a little quiet at times, but when the need arises, she isn’t afraid of speaking her mind.

“As much as I can, I try to live my life like an open book. Kung paano talaga ako, ganon ako makisama sa ibang tao. Walang pretensions, walang walls. That’s why I am really happy to be part of the BUM family. The clothes represent the real me,” she adds.

Carlos Diego Loyzaga

Completing BUM’s new “rebel five” is Carlos Diego Loyzaga, the 18-year-old son of Cesar Montano and former actress Teresa Loyzaga, who is now based in Australia.

Diego, who grew up in Australia, is the care-free one. He is friendly, outspoken, and spontaneous. “I haven’t met anyone who’s like me,” he says with a laugh. “I’ve met a few who look like me. But not really me.” On his free time, he turns to his first love: music. “I like playing the guitar and singing. Mana kay erpats, e,” Diego adds.

When he wants to get away from it all, Diego hops into his car and drives all the way to Antipolo with his friends.

“We didn’t do anything there,” he says. “We just drove up there and enjoyed the view of the metro. After an hour, we went back to Manila. We drove with the windows down, just feeling the breeze, the cool winds, the trees. I grew up in Australia so I’m used to an environment that’s fresh. I always look for something like that.”

It’s this unbridled passion for the outdoors and traveling that makes Diego a perfect fit for BUM. “Fashion changes a lot. And I express what I feel and what I am through the clothes I wear. I can pull off jeans, shirts, and boots, sometimes, high-tops ganon. Shorts, top, necklace, watch, then topsider shoes,” he explains.

Diego says he doesn’t read fashion blogs or flip through magazines to check out the latest trends. What he does is he turns to his girl friends for sartorial tips. “Nakikita ko lang through my friends. In a way, I don’t have to read anymore because they would share what they know.”

           

Bea Binene

BUM’s current endorser Bea Binene is thrilled that four new image model have joined the BUM family who would take the brand even farther. She says that they’re a perfect addition, especially because she has finally found a gang of talented individuals who share the same interests, ideas and fashion sense as hers.

“BUM really fits my style,” says the 16-year-old Kapuso actress, who is now marking her third year with the brand. “Just like Jane and Ella, I am not the type of girl who likes dresses. I prefer wearing the color black. Even BUM’s previous campaigns, which were all about dark colors, represent my real style.”

Although she likes wearing dark-colored clothes, Bea says that her personality is far from gloomy. “Siguro ’yon naman ’yong opposite don. I’ve always been a positive person. Once you get to know me, I’m actually friendly and bubbly. It’s just that I’ve always been more comfortable in dark clothes.

What’s important for Bea is how she expresses herself. “I don’t live to please people. I just dress the way I want. I certainly don’t dress to impress others. Ako ’yong tipo na I welcome everybody’s beliefs. I may always not agree with your opinion, but since it is yours, I will respect it. Ang sa akin naman, you just have to accept me for what I am. Kung ayaw mo ako, salamat.”

These five “rebels” dare to break free from the dictates of mainstream fashion and reveal their true style identity. They are encouraging you to the same.

Watch out for BUM’s new rebels in the coming months.

BUM’s Summer 2014 Collection is now available in leading department stores.

For more information about Unleash Your RealiTee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

Metro Society's Men's issue this March

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This March, as the cool weather quickly turns into sweltering heat, the upcoming summer season gets even hotter with the release of Metro Society's annual men's issue.

The magazine this month turns the temperature up by turning the spotlight on men found making waves in the kitchen. With the local food industry having gained popularity in the last decade, the Philippines has become an international culinary destination and these men have played a crucial role in transforming not only the country's views, but tastes as well.

Leading the pack are four men who have piqued curiosity, whet appetites, and satisfied palates: Green Pastures' Robby Goco, Sensei Sushi's Bruce Ricketts, Hungry Hound's Rob Pengson, and Hatch22 and Pink Panda's Erwan Heusaff. 

Metro Society believes that these men are the future of the food industry in the Philippines--each of them having their own views when it comes to preparing, cooking, and plating dishes, possessing a personal style about things that sets each of them apart and an undeniable passion that makes what they do memorable.

The Men's issue also presents the annual hall of fame--the country's top list of men who are consistently polished and impeccably dressed. The magazine's Men in Suits section is a real treat, selecting men in the culinary scene, including chefs, restauranteurs, connoisseurs, bloggers, and critics.

All these and more can be found in Metro Society's Men's Issue this March. Grab a copy now at leading bookstores and newsstands nationwide.

DHL sorts, delivers examination papers for underprivileged Grade 3 public elementary school students

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The world's leading postal and logistics group, DHL, part of Deutsche Post DHL, made the day for volunteers of Teach for the Philippines (TFP), as 17 DHL employees recently helped sort and transport examination materials to 10 participating schools in Quezon City (QC).

Together with the TFP team, the DHL employees, sorted out 10 boxes of examination materials, which are administered quarterly by the TFP to participating schools.

DHL employee volunteers pose at TFP Headquarters in Makati after sorting 103 reams of examination papers for various public schools in Quezon City.

“The materials that DHL helped us sort and transport are very important to our program – examinations are done to assess how students cope with TFP-assigned modules and materials given by the Teacher Fellows,“ said Mhar Mangahas, Leadership Development Officer, Teach for the Philippines.

Standing from left: Neil Cabrera, Direct Sales Channel Manager, DHL Express and Ronaldo Benebe, Makati Service Center Manager, DHL Express and with other DHL employee volunteers at TFP Headquarters in Makati after sorting 103 reams of examination papers for various public schools in Quezon City.

Ronaldo Benebe, Makati Service Center Manager, DHL Express Philippines, said the activity was a genuine exercise in volunteerism among members of the DHL team. “As an international logistics company, we saw that we must contribute and were really needed for this activity,” he said. “This will continue every quarter with our commitment to help these kids.”

103 reams of examination materials were first delivered to DHL’s service centers in Makati and Ortigas in San Juan, and then transported to 10 QC public schools where 52 Teacher Fellows were posted.

Employee volunteers help sort the examination papers for Science, Math, Araling Panlipunan, Filipino, and English of elementary school students.

 

Employee volunteers help sort the examination papers for Science, Math, Araling Panlipunan, Filipino, and English of elementary school students.

Mangahas said that aid was invaluable. “Normally, preparation of these materials takes days. But with DHL’s expertise, the sorting only took less than two hours,” he added.

Following the success with Teach For India, Deutsche Post DHL, sealed its partnership with Teach for the Philippines, a network of Teach for All, in efforts to promote educational equity in the Philippines. Beyond India and Philippines, the partnership with Teach For All is also present in Germany (Teach First Deutschland), Argentina (Enseñá por Argentina), Chile (Enseña Chile), Peru (Enseña Peru) and Spain (Empieza por Educar). 

DHL employees get involved in their respective partner countries through meaningful volunteering activities. Last year, more than 800 Deutsche Post DHL employees engaged directly with students and teachers through internships, career planning sessions, mentoring, and donation drives.

Tutuban Center pushes for another prosperous 25 years

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Tutuban Center Mall in Divisoria, Manila, offers you a one-of-a-kind shopping experience. Here’s you can have great deals and best value for your money. From shirts to pants, dresses, accessories , local made or even from asian countries like Korea, Japan, Hongkong and others; shoes, bags, accessories. . . name it and get it !

Tutuban Center is 25 years old, but will certainly push for another 25 more.

Everything was simple, straightforward but with a deeper sense of purpose. This was demonstrated by a blood-letting activity in the morning where many of its employees participated and gamely donated precious blood for the benefit of those in need of it, like those suffering from certain blood-related ailments and other life-threatening diseases.

A Mass was also held in the afternoon in thanksgiving for all the blessings Tutuban Center received the past year.

But for this year’s celebration, Tutuban Center decided to forego with the usual glitzy celebration by focusing on activities that will help foster a stronger bond with its tenants, suppliers, partners and customers and the community. 

In the evening, Tutuban Center took its anniversary celebration a notch higher as it held a “fashion-for-a-cause” charity event called “Fashion for Compassion.”

The show was in partnership with Mode Elle, a fashion house that holds fashion shows to raise funds for charity, and select Tutuban Center tenants who served as clothing sponsors. The event sought to raise funds for Tahan-Tahanan and Child Haus to help them sustain the care and provision of shelter for cancer-stricken kids and their families from the provinces while seeking treatment in Manila.

A prosperous future is in the eyes of Tutuban Center but definitely, they won’t forget and leave behind those that helped them get to their first 25 years as they chart their course toward the next 25.

Shown in photo are some of the models wearing the dresses provided by select Tutuban Center tenants such as Sohrab Arcega, Eva Miranda, Benita Garcia, Allen James, Nick Riveral, Jimmy and Josephine Raborar, Nedy’s Bridal, Justine Bridal, Jeane Do Oma, Merly, Jocelyn Fabia Boutique, Marilyn Peraje, Tess, and Sarah/Jose Boutique during the “Fashion for Compassion” event.

PINOY MUSIC SUMMIT 2014: “BASTA PINOY, PUSH MO YAN!” ALL SET ON MARCH 19

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The PINOY MUSIC SUMMIT 2014: “BASTA PINOY, PUSH MO YAN!” is this year’s boldest event in the promotion of local music, uniting music makers and music lovers to keep our local music playing, loud and strong.

So, how do we keep our music playing? Let's join the PINOY MUSIC SUMMIT 2014: “BASTA PINOY, PUSH MO YAN!”

The music industry stakeholders will convene to push our local music industry to greater heights at the PINOY MUSIC SUMMIT 2014: “BASTA PINOY, PUSH MO YAN!” on March 19, 2014 (Wednesday) at the Diosdado Macapagal Hall, Landbank Plaza Bldg. located at 1598 M.H. Del Pilar cor. Dr. J. Quintos Sts., Malate, Manila.

The PINOY MUSIC SUMMIT 2014: “BASTA PINOY, PUSH MO YAN!” is a conference which aims to unite various players in the music industry in making conscious commitments to the development and promotion of original Filipino music.

The convenors of the Pinoy Music summit are led by the Filipino Society of Composers, Authors and Publishers, Inc. (FILSCAP), along with the Organisasyon ng Pilipinong Mang-aawit (OPM), Philippine Association of Recording Industry (PARI), Assosasyon ng Musikong Pilipino Foundation Inc. (AMP), Music Copyright Administrators of the Philippines (MCAP) and PHILPOP Foundation.

The convenors recognize that original Filipino music faces many challenges, yet thrives nonetheless through various evolving forms. Local music not only stands as an expression of our culture but it can also be pushed to be an important driver for economic progress.

Singer-songwriter and FILSCAP President Noel Cabangon will be acting as the conference director, fully supported by singer-songwriter and OPM President, Ogie Alcasid.

Stalwart composer and PhilPop Foundation’s Executive Director, Maestro Ryan Cayabyab will talk about the State of the Filipino Music Industry.

The PINOY MUSIC SUMMIT 2014: “BASTA PINOY, PUSH MO YAN!” will also feature important talks on the effects of technology and legislation on the development of local music, as well as insights from the industry players of successful music models abroad.

Various stakeholders of the music industry – musicians, record labels, the government sector, media, and various representatives of the music consumer groups will be invited to the said event.

Through focused group discussions among the speakers and participants, the PINOY MUSIC SUMMIT 2014: “BASTA PINOY, PUSH MO YAN!” aims to propose recommendations and programs that will propel our local music industry towards new directions.

The one-day summit will be concluded by special performances from the country’s leading musicians and artists.

For further inquiries, please contact Camille Miserale, Head of PMS Secretariat at (m) 0942-3776275 or email:petatheatercenter@gmail.com.