BUM unveils its first-ever #BUMXPepsi Collaboration Collection

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A beautiful collision of adventurous creations was presented yesterday, June 8, 2018 as the first-ever #BUMXPepsi Collaboration Collection Launch held at the Activity Area of Trinoma, Quezon City.

#BUMXPepsi is a collaborative, limited edition collection between the one of the most iconic global consumer brand—PEPSI and one of the country’s hottest streetwear retail brand—BUM. It promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation.

Indeed, the partnership will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the ‘Live for Now’ moments.

#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands—BUM and Pepsi; fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags.

The collaborative capsule collection can now be purchase on BUM Boutiques and select department stores nationwide.

For more information visit, www.bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter–@officialbumph.

Teen Star, Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad is the BUM’s latest endorser

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Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad was launched as BUM’s latest celebrity endorser in a fun-filled event held at the Sequoia Hotel in Quezon City, May 28.

Fashion is a distinctive and often habitual trend in the style in which a person dresses. Men's and women's styles blended the sensuality and expressiveness. Fashion can be a form of self-expression and a representation of one’s personality, more so for today’s teens who are brimming with youthful enthusiasm and are in the process of discovering themselves.

A clothing brand known for catering to the young segment of fashionistas, BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from.

BUM has always been the brand of choice of both up-and-coming and most sought-after teen celebrities, like ABS-CBN’s Nash Aguas, Ella Cruz and Jane Oineza, and GMA-7’s Bianca Umali and Miguel Tanfelix (who are collectively known as the “Black Army”). 

But just when you thought this in-demand style squad cannot get any better, BUM has tapped another well-loved young star, who embody the vitality and versatility of the brand.

This 15-year-old fashionista proves to be a perfect fit for the brand because she’s the adventurous type whose style can go from girly-girl to hip and rugged.

“Super happy ako to be a BUM endorser kasi I can show my versatility through BUM. Sobrang astig ng mga damit nila. Kahit lagi akong pa-girly in colorful and bright outfits, favorite ko din ’yung dark colors kasi mahilig ako sa rock eh; minsan nga feeling ko rakista ako eh! With the clothes from BUM, I can enjoy and show the best of both worlds,” Alexa says. 

That said, her favorite #OOTD-worthy BUM pieces likewise vary from the colorful girly dresses to the rocker-chic hoodies and skull-print tees to the comfy and stretchable jeans—all useful in the various roles she plays as an actress, student and normal teenager. 

Alexa’s first campaign shoot with BUM is for the “Black2School” collection, wherein she got to work with the brand’s other ambassadors, which include Nash, her onscreen partner and the other half of “NLex” love team.

Since it was her first time to shoot an edgy and fierce campaign, Alexa shared that Nash helped calm her nerves as he tried to make the shoot feel lighter and more fun for her. She shares, “Masaya mag-work ’pag meron kang ka-close. Si Nash, nakatulong talaga siya sa akin sa shoot kasi naging mas masaya ang first shoot ko with BUM.”

With the recent success of Nash and Alexa’s last TV show, Bagito, the NLex love team (which started in Goin' Bulilit) has gained more fans, who cannot wait until the two’s next project. In the meantime, fans can look forward to the couple tees soon to be launched by BUM, whose campaign will star this cute duo. A sneak peek of the collection of cute his-and-hers matching tops by BUM, with cool rib cage, skull and graphic prints, was seen in the brand's last "Black2School" collection; the campaign showed Nash garbed in a blue round neck statement tee that says "I Stole Her Heart" and Alexa clad in a matching pink round neck statement tee whose print reads "So I am Stealing His Heart."

It hasn’t been long since Alexa did her first BUM campaign shoot, and now she’s already looking forward to the next. While that is in the works, Alexa has taken it upon herself to give her fellow young girls a bunch of style inspirations by posting occasional #OOTDs on her Instagram account (which currently has about 272,000 followers). 

“Ang dami ko na ngang #OOTD na naka-BUM. Excited na ako i-post,” she quips. Now, girls, that’s something worth double tapping! BUM’s “Black2School” is available at BUM boutiques and leading department stores nationwide. 

Nash Aguas, Jannena Chan host of the event and Alexa Ilacad

For more information about BUM’s “Black2School”, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

BUM’s Black Summer Collection: An Alternative Inspiration

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After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection. Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.

BUM known for its atypical concept in sense and style, it has successfully put together teen stars in Philippine entertainment industry; dominated by two of the largest television networks—the Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali were chosen to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups.

Black Summer Collection offers a unique blend of designs and hues matched with its overarching black theme. 

It creates varied physical and psychological effects for its intended market—the Filipino youth. Black is being capitalized by BUM because it reflects and communicates—glamour, sophistication, and exclusivity altogether.

In March this year, BUM’s Black Summer Collection debunks the idea of black as conventional, conservative and serious since it is presented in a youthful manner with a refreshing twist in fashion sensibility. 

Black Summer Collection is available in all of BUM’s boutiques and leading department stores nationwide.

For more information about BUM’s Black Summer, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

Introducing: G.I. Jane Collection by BUM

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BUM Equipment unveils its launching of G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, who is fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

There are two categories for this particular collection —The Statement Shirts and the Skater Tops with Skirts.

Jane Oineza’s Statement Shirts

Once there was this quote that perfectly describes Jane, “It’s hard to be yourself in a world that wants you to be like them.” But when she was just one of the housemates, she was brave enough to hold onto what she strongly believed in. Thus, the statement shirts were born.

The statement shirts texts will read: ‘I am Misunderstood’, ‘I’m Real’, and ‘I am Stronger’, respectively and are all printed on black shirts. These speaks of Oineza’s transformation for the past months, which truly defines ‘who’ she is as an individual, as a young talented celebrity.

Oineza, being a youth brand ambassador is a reflection of a young woman who is brave enough to face all the critics and stay true to herself, no matter what.

This collection will be the first one to come out in the market on the said mentioned date and can be purchased at all BUM boutiques nationwide.

Jane’s Skater Tops and Skirts

Being a young lady, apart from being a celebri-TEEN, she prefers the preppy look. Jane is the ideal image who projects that aura of a ‘privileged’ lifestyle. She stays simple and fresh-looking with her choice of clothing combining it with the accessories without overpowering her real personality, that’s what she is.

As young lady who just blossomed after celebrating her 18th birthday inside the PBB House, Jane Oineza along with BUM, a thriving brand apparel is launching three variants of skater tops and skirts under the G.I. Jane collection as well.

Though black in theme, the Skater Skirts comes in three designs; black skull print, white skull print and diamond pattern print. While G.I. Jane skater tops are spandex long sleeves with accentuations to differ one tops from the other. These items can be bought in pairs or can be bought separately.

The said girly-themed collection will soon be available in November this year. Also, these will be exclusively available in all SM department stores.

Jane Thoughts on these Collections.

“I am excited with the collection. And it truly is me. It spells out who I am on and off camera,” Jane shares.

The collections are something that any young lady would grab and own several pieces because of its message and the design. The G.I. Jane collections do not just reflect Jane’s personality but can be identifiable by any female growing up in the world of ‘peer pressures’ and stay committed to her ideals and do not conform to the standards dictated of the ‘world’ around her.

“I do hope that even with the line of clothing via BUM, I can be a living testimony to girls out there to standout and not just be one of the many girls corrupted by any sort of ideals.”

To know more about BUM latest collection – G.I. Jane, visit Facebook, Twitter, and Instagram via @officialbumph or visit its official website www.bumequipment.com.ph.

BUM’s Two New Youth Brand Ambassadors

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Young celebrities Miguel Tanfelix, Bianca Umali are now BUM’s new Youth Brand Ambassadors and made contract signing with BUM held last Thursday, July 24, at Annabel’s on Tomas Morato Avenue, Scout Delgado Street. 

BUM contract signing with Miguel Tanfelix and Bianca Umali held last Thursday, July 24, at Annabel’s on Tomas Morato Avenue, Scout Delgado Street. 

The country’s next top clothing brand, BUM has found another reason to welcome two young brand ambassadors—Miguel Tanfelix and Bianca Umali, GMA artists and are the youth lead stars of the top-rating teleseries titled ‘Niño’ which is aired daily on GMA Kapuso Network after 24 Oras.

“It is but fitting to have the two join the rosters of our young ambassadors because of the image they have created toward the Filipino televiewers. They consistently project wholesome personas,” Rai Lacoste, BUM’s Marketing Officer said.

“Apart from that, both Miguel and Bianca are also considered as today’s Teen Prince and Teen Princess of GMA Telebabad.”

Tanfelix, now 15 years of age was the Young Pagaspas in Kapuso’s other top-rating fantaserye called ‘Mulawin’ in 2004. While Umali, 14, was a former host and performer in ‘Tropang Potchi’ since 2009 till 2013.

BUM Equipment found Miguel and Bianca not only as talented youngstars, but as inspirations for this new generation. Tanfelix rose to stardom via a talent search as his efforts paid off when he made it as one of the finalists and was named First Prince of StarStruck Kids in 2004. Umali, on the other hand, being an orphan didn’t hinder her to fulfill her late parents’ wishes and even if she lives with her grandmother; she has embraced a life of being responsible and independent. 

Currently, the two are groomed as a pair and are also working together in another show called ‘Ismol Family’ that airs every Sunday.

BUM Equipment as a brand continually seeks to work with endorsers that create an image of positivity and leave a lasting and affirming impact for its patrons and its captive market, which is the Filipino youth. 

For more information about the brand, visit its official website www.bumequipment.com.ph and follow its social media pages on Twitter, Instagram and Facebook.

Back-to-school fashion, dress up and express yourself with BUM Univarsitee

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Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either.

Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee.

Jane Oineza

BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

Diego Loyzaga

The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.

Ella Cruz

The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity.

Nash Aguas

“Sometimes being in school makes one reluctant to be themselves especially when they’re in a sea of students who look the same. BUM Univarsitee encourages students and the youth to be proud of who they are and to be non-conformist without breaking the rules. Fashion-wise, the youth can express themselves with whatever style they favor with BUM Univarsitee,” Rai Lacoste of BUM said.

 Jane Oineza with Diego Loyzaga 

BUM believes that everyone should love their own style and share it to the world especially this back-to-school time. The BUM Univarsitee collection is now available in all leading department stores nationwide.

For more information about BUM Univarsitee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

“Unleash Your RealiTEE” with street-style-inspired BUM collection

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BUM bares its newest brand ambassadors who are on the brink of something big: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga with Bea Binene

A big change is coming. And it’s heading your way.

BUM is on the brink of something big this season. As it ushers in the hottest season of the year, the “rebel of fashion” is making huge leaps by welcoming into its fold four new, young brand ambassadors who best embody and reinforce BUM’s street-cred: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga.

Ella Cruz

Ella Cruz, seventeen-year-old Kapamilya actress whose launching pad was the fantasy series Aryana and comedy show Goin’ Bulilit, is a breath of fresh air for the brand. Ella has a bubbly personality and always wearing a smile as bright as the colors that she wears.

“Alam ko kasi ang damit talaga ang BUM more on blacks dati. Kaya nong nagkaroon ng bright colors ang BUM, natuwa ako kasi ganon talaga ako manamit,” says Ella. 

“And I like the fact that the brand and I share the same qualities. I like being myself. I don’t pretend to be something I am not just to blend in or just so people would accept me.”

With BUM’s new campaign “Unleash Your RealiTEE”—a street-style-inspired collection that includes summer brights, galaxy prints, and the signature Goth-inspired pieces—Ella is excited about the prospect of trying on different looks. While this “change” makes her a bit uncomfortable at times, Ella knows that at the end of the day it would do her more good than harm.

“This represents the new Ella, a fiercer Ella,” says the former child star, who is celebrating her 18th birthday in August. “Nakakatuwa pala to try something new,” she says. “Sometimes we are afraid to experiment or explore. What we don’t realize is that we are missing out on the chance to experience something wonderful because we are afraid of trying.

Nash Aguas

Nash Aguas is also in that stage. Nash, fifteen-year-olds, who became a household name through Goin’ Bulilit, is also going through that transition, from being a child actor to a dashing, young man.

“After I did Goin’ Bulilit, I didn’t do any TV appearances and projects much. I went to the States. After three months, I got home. I wore braces. After a year, I started appearing in shows again.”

The former winner of ABS-CBN’s 2004 talent search Star Circle Quest, where he was proclaimed the Grand Kid Questor, says that a lot has changed since his Goin’ Bulilit days. His personal style in clothes, for one, has matured and has been influenced by his varied interests.

           

“My style depends on my current favorites,” says the 15-year-old actor. “May time na nahilig ako skateboard so gusto ko rin non ’yong skater-boy style. When I discovered the rock band My Chemical Romance naman, I wore black most of the time. Ang hindi mawawala sa aking wardrobe ay plain white T-shirt and jeans.”

Nash admits that he has a hard time mixing and matching colors. “Mahina ako sa color combination. Before, I would search in the internet for tips how guys mix and match colored pieces. I still didn’t get it. When I am not confident about my choices, I would just wear white T-shirt and jeans.”

           

Turns out, Nash’s preference for simplicity makes him a standout. The old-reliable white-shirt-and-jeans ensemble still is the most stylish getup for a man, especially for someone so young and promising like Nash. “I really wear BUM because its clothes really fit my style,” says Nash, who is also a talented guitarist. “Naging madali na to make my getup stylish kasi BUM has cool printed tops. I would just pair these with jeans and I’m good to go.”

Jane Oineza

Jane Oineza is a self-confessed “one of the boys.” While she doesn’t mind wearing dresses and girly outfits for her TV guestings and other showbiz stints, the 17-year-old Kapamilya actress admits that she’s more comfortable in jeans and shirts. “I’m the kind of girl who actually wears BUM kind of clothes,” she says. “I like being comfortable, but at the same time stylish and classy. People would tell me to wear flats and girly clothes. But me kasi I like wearing sneakers, comfy pants, and shirts.”

Jane Oineza, who has appeared in ABS-CBN primetime teleseryes Aryana, Juan Dela Cruz, and Muling Buksan ang Puso, describes herself as easygoing, fun, and laidback. In her spare time, she plays the guitar. To keep herself active, she likes slugging it out with the boys on the basketball court. When she has time to spare, Jane also swims and plays badminton. Jane may be a little quiet at times, but when the need arises, she isn’t afraid of speaking her mind.

“As much as I can, I try to live my life like an open book. Kung paano talaga ako, ganon ako makisama sa ibang tao. Walang pretensions, walang walls. That’s why I am really happy to be part of the BUM family. The clothes represent the real me,” she adds.

Carlos Diego Loyzaga

Completing BUM’s new “rebel five” is Carlos Diego Loyzaga, the 18-year-old son of Cesar Montano and former actress Teresa Loyzaga, who is now based in Australia.

Diego, who grew up in Australia, is the care-free one. He is friendly, outspoken, and spontaneous. “I haven’t met anyone who’s like me,” he says with a laugh. “I’ve met a few who look like me. But not really me.” On his free time, he turns to his first love: music. “I like playing the guitar and singing. Mana kay erpats, e,” Diego adds.

When he wants to get away from it all, Diego hops into his car and drives all the way to Antipolo with his friends.

“We didn’t do anything there,” he says. “We just drove up there and enjoyed the view of the metro. After an hour, we went back to Manila. We drove with the windows down, just feeling the breeze, the cool winds, the trees. I grew up in Australia so I’m used to an environment that’s fresh. I always look for something like that.”

It’s this unbridled passion for the outdoors and traveling that makes Diego a perfect fit for BUM. “Fashion changes a lot. And I express what I feel and what I am through the clothes I wear. I can pull off jeans, shirts, and boots, sometimes, high-tops ganon. Shorts, top, necklace, watch, then topsider shoes,” he explains.

Diego says he doesn’t read fashion blogs or flip through magazines to check out the latest trends. What he does is he turns to his girl friends for sartorial tips. “Nakikita ko lang through my friends. In a way, I don’t have to read anymore because they would share what they know.”

           

Bea Binene

BUM’s current endorser Bea Binene is thrilled that four new image model have joined the BUM family who would take the brand even farther. She says that they’re a perfect addition, especially because she has finally found a gang of talented individuals who share the same interests, ideas and fashion sense as hers.

“BUM really fits my style,” says the 16-year-old Kapuso actress, who is now marking her third year with the brand. “Just like Jane and Ella, I am not the type of girl who likes dresses. I prefer wearing the color black. Even BUM’s previous campaigns, which were all about dark colors, represent my real style.”

Although she likes wearing dark-colored clothes, Bea says that her personality is far from gloomy. “Siguro ’yon naman ’yong opposite don. I’ve always been a positive person. Once you get to know me, I’m actually friendly and bubbly. It’s just that I’ve always been more comfortable in dark clothes.

What’s important for Bea is how she expresses herself. “I don’t live to please people. I just dress the way I want. I certainly don’t dress to impress others. Ako ’yong tipo na I welcome everybody’s beliefs. I may always not agree with your opinion, but since it is yours, I will respect it. Ang sa akin naman, you just have to accept me for what I am. Kung ayaw mo ako, salamat.”

These five “rebels” dare to break free from the dictates of mainstream fashion and reveal their true style identity. They are encouraging you to the same.

Watch out for BUM’s new rebels in the coming months.

BUM’s Summer 2014 Collection is now available in leading department stores.

For more information about Unleash Your RealiTee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.