Electrolux recently launched Delightful-E Yummy during a housewarming party held at their new office in Bonifacio Global City, Taguig.
The fun and bonding time with the bloggers event featured a cooking show with a twist wherein Electrolux brand endorsers— mom and daughter duo Cheska and Kendra Kramer, celebrity chefs Chef Rosebud Benitez and Chef Bruce Lim, and mompreneur Janice Villanueva— shared family recipes that have touched their lives.
Delightful-E Yummy brings the delight back in everyday home activities with the family.
“Electrolux believes that the kitchen is the heart of the home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc.
These bonding moments become an avenue for enriching the culinary experience of food preparation and sharing meals with the family.
“Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.” To personify the campaign, Electrolux introduced its newest set of brand endorsers who best represent and embody what Delightful-E Yummy aims to promote.
“The best thing about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife to basketball star, Doug Kramer.
“Doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances.”
Janice Crisostomo-Villanueva, the founder of Mommy Mundo, a family-focused online portal comprised of an active community of over 30,000 women, shares “With everything I am juggling, sometimes it’s tough to find time to bond with my family.”
“This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes—sometimes my children stay and watch, and learn how to do the recipes as well.”
"Having a newborn baby in the house is a big joy to us,” says Chef Rosebud Benitez-Velasco, who recently gave birth to her baby, Kaeden. “But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.”
Chef Bruce Lim shares, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make too.”
It was a day of delightful announcements as Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.
To know more about these exciting announcements, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.
Here's the recipes from the Delightful-E Yummy Chefs:
Chef Bruce’s Creamy Adobo Penne Pasta
Ingredients:
500 g Penne Pasta
3 liters Water
Salt to taste
500 g Adobo pork or chicken (Left Over)
100 g Adobo Sauce
400 g Culinary Cream
50 g Onions (Chopped)
20 g Garlic (Sliced)
100 g Parmesan Cheese (Shaved)
30 g Butter (Unsalted)
Salt and Pepper to taste
Procedure:
1. Using the Electrolux Induction Range, quickly bring the pasta water to a boil with salt. Once boiling, add pasta and cook to al dente
2. To make the sauce, add butter to a large sauté pan and add onions and garlic.
3. Saute for 2 minutes or until browned. Add the adobo. If you are using chicken, remove the bones first by pressing with your wooden spoon to break it down.
4. Add adobo sauce and cream. Simmer until the cream has thickened slightly. Adjust the seasoning with salt and pepper if needed.
5. Add the cooked pasta while still hot to the pan and toss. If it is dry, add a little of the pasta water to help bind the sauce. Serve on platter and garnish with shaved cheese.
Janice’s Quick Bangus Belly
Ingredients:
Bangus Belly
Tomatoes (Chopped)
Onions (Chopped)
Dona Elena anchovies
Pure olive oil
Salt and Pepper
Procedure:
1. Season the bangus with salt and pepper, drizzle with olive oil
2. In a separate bowl, mix diced onions, tomatoes, and anchovies, chopped garlic, olive oil, salt, and pepper.
3. Top mixture over the bangus belly
4. Set the Electrolux Oven Toaster at 210 degrees and bake the Bangus Belly until slightly brown. This will take around 15 minutes.
Cheska and Kendra’s Chocolate Cookie in a Cup
Ingredients:
1 tablespoon Butter, melted
1 tablespoon granulated White Sugar
1 tablespoon of firmly packed Dark Brown Sugar
3 drops of vanilla extract
Small pinch of Salt
1 egg yolk
Scant ¼ cup of all-purpose flour
2 heaping tablespoons of semi-sweet chocolate chips
Vanilla ice cream for topping
Procedure:
1. Starting with the melted butter, add sugar, vanilla, and salt. Stir to combine.
2. Add the egg yolk to your mixture.
3. Add flour, then stir again. Measure slightly less than ¼ cup of flour.
4. Mix in the chocolate chips and give a final stir. Now your mixture will resemble a cookie dough.
5. Cook in the Electrolux built-in microwave oven at medium setting for 40-60 seconds. Do not cook past one minute. Just like a regular cookie, this will continue cooking as it cools.
6. Carefully remove from the oven. Taking out vanilla ice cream from the Electrolux Side-by-Side refrigerator, place a scoop on top of the warm cookie.
Chef Rosebud’s Pinoy Pesto
Ingredients:
1 cup malunggay leaves
5 cloves of garlic
1/3 cup cashew nuts
½ cup parmesan cheese
2/3 cup olive oil
Breadsticks or crackers
Procedure:
1. Put some of the olive oil on a heated pan. Add the garlic and sauté until light brown.
2. Add the cashew and the cup of malunggay. Mix until the leaves are cooked.
3. Transfer the mixture onto the Powermix Silent Blender. Add the remaining oil. Pulse until you achieve your desired consistency.
4. Serve with crackers and breadsticks.
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