Epson Mounts '2014 People's Choice Roadshow'

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Digital imaging technology leader Epson will hold its “People’s Choice Roadshow 2014” at various SM Cyberzones nationwide from September to November this year.

“2013 has been a remarkable year for us. FutureSource Consulting, a leading global marketing research company, has confirmed that Epson achieved the unprecedented accomplishment of being the World’s No. 1 brand in projectors for 13 consecutive years. For printers, an International Data Corporation (IDC) report showed that Epson led the Philippines market for inkjet printers in 2013 in terms of Value Share. And in the dot matrix category, Epson remains the undisputed leader. Truly, we are the ‘people’s choice in 2013,” said Toshimitsu Tanaka, President/Country Manager of Epson Philippines.

Epson’s roadshow will showcase Epson’s champion products that provide genuine value to customers, such as Epson’s 3LCD projectors and new additions to the best-selling L-Series genuine ink tank system printers. The exhibit also highlights genuine feedback garnered from actual Epson users.

“Gathering feedback is an integral part of the Epson design process. We listen to our customers and use their feedback in designing our products to make sure that we exceed their expectations,” explained Tanaka. “From all over the country, Epson gathered actual customers’ declarations on how Epson products empowered them and helped them achieved their goals. 1,000 voices proclaim only one choice – Epson,” added Tanaka.

The testimonies can be viewed athttp://www.epson.com.ph/1000Voices.

Epson’s L-Series genuine inktank system printers offer the lowest running cost in the country against any printer using genuine consumables. With its stunning prints, lowest cost, and warranty, the Epson L-Series continues to be the printer of choice among Filipinos.

The public can learn more about Epson’s champion products by going to Epson’s website (www.epson.com.ph) or by visiting the “People’s Choice Roadshow 2014”booth on the following dates:

SM CYBERZONE	ROADSHOW DATES
SM City Pampanga	September 4-7
SM City Clark	September 11-14
SM City Batangas	September 18-21
SM City Manila	September 25-28
SM City Tarlac	October 2-5
SM City Baguio	October 2-5
SM City Cebu	October 9-12
SM City Bacolod	October 16-19
SM City Davao	October 23-26
SM City Cagayan	November 6-9
SM City Fairview	November 13-16
SM City General Santos	November 20-23
SM City San Lazaro	November 20-23
SM City North Edsa	November 27-30

Visitors at the booth may also join the Epson “People’s Choice Contest” and win an Epson PictureMate 310. 

The Terms & Conditions of the contest is posted at the Epson booth and at the Epson Facebook page (www.facebook.com/epsonphilippines).

SM Cinema hosts Chinese Film Festival

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SM Lifestyle Entertainment Incorporated or SMLEI showcases movies that are part of the Chinese Film Festival.

In time for the celebration of Mid-Autumn Festival and Chinese Moon Festival, SM Cinema is hosting the Chinese Film Festival this September 5 to September 9. 

This partnership between the Chinese Embassy of the Philippines and SM Cinema aims to promote cultural understanding between China and the Philippines. 

The screening presents novative Chinese films of high artistic value that gears towards Filipinos’ understanding of the Chinese cultural diversity and heritage.

Movies that are part of the Chinese Film Festival will be available in selected SM Cinema branches such as SM Megamall, SM North Edsa, SM San Lazaro and SM Manila.

SM Cinema will be running popular movies including the following :

“Back to 1942” which won awards at the International Rome Film Festival in 2012 and Hong Kong Film Awards in 2013; 

“Caught in the Web” whose story ensembles a young woman who was victimized by a massive viral internet campaign; 

“The Grandmaster” which won several awards and nominations from different organizations such as the 50th Golden Horse Awards and 33rd Hong Kong Film Awards; 

“Say Yes”, The Romance-Fantasy movie of 2013  is also included in the list along with the Comedy-Drama about old people “Full Circle” 

“Little Big Soldier” who was produced and written by Jackie Chan himself which he starred also in the movie.

As part of the celebration, SM Cinema will be holding the admissions for free.

SM Cinema is the cinema and exhibition brand under SM Lifestyle Entertainment, Inc, or SMLEI, the lifestyle and entertainment company of SM Prime Holdings, Inc. SM Cinema is one of the many premium brands managed by SM Lifestyle Entertainment, Inc. Tucked under SMLEI’s belt are: Mall of Asia Arena, Snack Time, SM Tickets, e-PLUS Tap to Pay, e-PLUS Digital, SM Bowling and Leisure Center, SM Skating Rink, the Exploreum, IMAX, Director’s Club Cinema, WM Cinemas, and SM Cinema.

To know more about SM Cinema, you may visit www.e-PLUS.ph and www.smcinema.com.

Qualcomm and Hapinoy Team up to Support Female Entrepreneurs in the Philippines

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Qualcomm Incorporated, through its Qualcomm® Wireless ReachTM initiative, joined Hapinoy, a Filipino-based social enterprise that has developed programs for small, neighborhood convenience stores in the Philippines, in an effort to provide female micro-entrepreneurs the opportunity to generate additional income and provide financial services to their communities. Through the collaboration, micro-business owners are supplied with mobile literacy training, access to capital via microfinance institutions (MFIs), and technology through mobile money operators and technology developers.

Worldwide, 2.5 billion people lack access to financial services such as banks and credit cards, making it difficult for them to make payments and transfer money1.

The Hapinoy Mobile Money Hub project supports micro-entrepreneurs who own and operate mostly home-based stores, known as sari-sari stores. Since its inception, 3,000 of these store owners in the Philippines, mostly mothers (“Nanays” in Tagalog) have been trained by this program.

Aside from not having the know-how to run the systems and technology, the majority of these Nanays can’t afford a point-of-sale-device or card reader, and 37 percent of municipalities in the Philippines lack banking offices2. However, most shop owners do own mobile devices, which they use for basic communications and selling airtime.

Launched in 2013, the Hapinoy project began with a focus on educating these micro-business owners on how they can use mobile technology to expand their business. Now, by collaborating with Qualcomm Wireless Reach, MasterCard, Smart and Grameen Foundation, Hapinoy sari-sari owners are able to use dual-sim smartphones powered by Qualcomm® SnapdragonTM 200 processors to access mobile financial services such as mobile money, remittances, and bill and loan payments. The Snapdragon 200 processor is a product of Qualcomm Technologies Inc., a wholly-owned subsidiary of Qualcomm Incorporated.

In addition, storeowners are able to use the Hapinoy Agent Network to sell airtime and offer new financial services to their communities. These storeowners also play an integral role in helping their communities better understand the use and benefits of mobile money accounts.

For these communities, this advanced wireless solution not only increases traffic and revenue for the sari-sari stores, but it also contributes to community growth and allows these Mobile Money Hubs to serve as potential branches for banks, MFIs and other remittance providers.

The Mobile Money Hub program demonstrates the impact that wireless technology can have on communities beyond communication, and the possibility for mobile devices to serve as a means

Breeze pays tribute to hardworking hero moms with nationwide 1 Laba Day

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Sige Moms Christine Bersola-Babao, Dimples Romana and Gladys Reyes tackle their mommy duties with ease, thanks to Breeze 1 Laba guarantee. 

Breeze treated more than 19,000 hardworking moms across the Philippines to a day of rest, games and exciting surprises at the first-ever 1 Laba Day.

Celebrating the heroes of the home, the leading detergent brand took care of their laundry chores, washing a total of 481,536 clothes, in a series of events held simultaneously in multiple barangays in Metro Manila, Pangasinan, Batangas, Cebu, and Davao. 

Sige Moms Christine Bersola-Babao, Dimples Romana and Gladys Reyes tackle their mommy duties with ease, thanks to Breeze 1 Laba guarantee

Celebrity moms and surprise guests, including Sige Moms Christine Bersola-Babao, Gladys Reyes and Dimples Romana, headlined the nationwide events. At Barangay Commonwealth in Quezon City, radio DJ Laila Chikadora also kept the crowd entertained with her witty jokes and led the fun bingo games where moms won bicycles, skateboards, inflatable swimming pools and other toys for their children. These prizes were meant to encourage moms to be Sige Moms who let their kids play and go on exciting adventures. 

While the moms enjoyed their day off from doing the laundry, Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse, took care of washing their clothes.

“We know how hardworking our mommies are, spending as much as three to four hours a day doing the laundry. Today, Breeze is taking care of washing their clothes so they can have some time for themselves and to have fun, as our way of thanking them and recognizing their admirable efforts,” said Mara Banson, Breeze brand manager. 

Christine Bersola-Babao

“As part of the Circle of Sige Moms, our job is to encourage mommies to allow their kids to be kids, even if it means getting dirty or having stained clothes,” said Christine.  “When we say yes to playing and going on adventures, we say yes to our children’s intellectual, emotional and physical growth.”

Dimples Romana

“My daughter Callie is very artsy and likes working with her hands. We love baking and often, we’d be covered in icing and food color of every hue,” said Sige Mom Dimples. “But I’m glad I allowed her to do that, because it’s very fulfilling when you see your child achieve great things because you allow them to do their own thing and pursue their passions.” 

Gladys Reyes 

“Being a mom is a 24/7 job,” added Sige Mom Gladys. “But because we have a dependable partner in Breeze, doing the laundry becomes easier and effortless. We can spend less time on washing clothes and have more time for ourselves and our family.” 

1 Laba guarantee 

Boasting of a revolutionary formulation, Breeze with ActivBleach empowers mommies everywhere to take on their endless tasks, removing even the toughest of stains in just one wash. Safe for both white and colored clothes, Breeze has a four-enzyme technology that removes more types of stains and a patented whitening technology that delivers visible whiteness in just one wash. 

Breeze with ActivBleach is also the first and only detergent brand with melamine perfume encapsulation technology that blooms in wash and bursts in wear, making sure that clothes keep smelling clean and fresh even when worn. It even has a unique active system for better foam profile and quicker lather, plus percarbonate TAED bleach that takes out bleachable stains without harming the environment. 

From September 1 to 7, mommies can also win a washing machine from Breeze in the Breeze 1Laba Challenge promo. 

To join, participants simply need to like the official Breeze Facebook page www.facebook.com/breezephilippines and look for the 1 Laba Day status update. They should then leave a comment on the post, with a photo of themselves doing the 1 Laba pose holding a Breeze pack and using the hashtag #Breeze1Laba. 

Take on millions of stains in just one wash with Breeze with ActivBleach, available in three sizes at supermarkets and groceries nationwide: 70g, 700g and 1450g packs.

Pioneer Insurance introduces your new ‘Travel Buddy’

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Travellers enjoy great trips together with family and friends.  Finding new places, sharing experiences, toughts and passions. . . Do you always chat with your travel buddy or potential travel buddies? Do you plan to visit your dream country with great company and make new friends all over the world? 

Pioneer Insurance has launched a new travel partner for those who love exploring the world.

Travel Buddy, a personal accident insurance coverage that comes with a Php 100,000 cash benefit, is the first-in-the-market product that lets you travel-all-you-want for 30 days knowing that you’re financially prepared in case of any accident.

The benefits include:

-- Loss of life (Php 100,000) 

-- Disablement of both hands or both feet or sight of both eyes (Php 100,000) 

-- Disablement of one hand and one foot or either hand or foot or sight of one eye (Php 100,000)

-- Disablement of one hand or one foot or sight of one eye (Php 50,000)

For only Php 100, you can let go of life’s what-ifs and enjoy traveling with your family and friends from one place to another. Whether you’re camping in Anawangin, Zambales or food tripping in Vigan, Ilocos Sur, Travel Buddy will have you covered.

To know more about how you can get Travel Buddy – which is solely available online, you may visit https://retail.pioneer.com.ph/insureshop. 

LIKE the Pioneer Insurance official Facebook page at www.facebook.com/PioneerIsYourInsurance.

Follow Pioneer on Twitter and Instagram: @pioneerph

Contact: Jessica Alexis Lagman Jessica.lagman@pioneer.com.ph Pioneer House Makati, 108 Paseo de Roxas, Legaspi Village, Makati City (02) 712-8888 local 455

#TravelBuddy