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Ryan Morales, Google Philippines Country Marketing Manager, talks about the online game “Google Mo Lang,” where users can learn Google Search tips and tricks with the help of local Internet stars.
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#GoogleMoLang, a movement that calls on Filipinos to maximize the full potential of online search. The creators are early Internet adopters who have utilized the web to advance their talents and have proven there’s a wide range of other useful things to be explored online.
Internet content creators like comedic talent Mikey Bustos, Marco Ho or Bogart the Explorer and his manager Jako de Leon, and restaurateur Erwan Heusaff heavily depend on online search in acquiring information and developing shareable content for their audience. But based on experience, limited know-hows in online search are often frustrating when people can't make sense of the results or can’t seem to find what they’re looking for.
Seeing how online search impacts their work and practically every person’s life, the creators banded with OPM band Sponge Cola and heartthrob group Chicser to form #GoogleMoLang.
“The net has become a home for Internet content creators like Bogart, and we feel the responsibility to make information more accessible for everyone. #GoogleMoLang is a reminder that at every step of people’s search online, Google Search is there to assist them on their quest,” as Marco describes the movement as getting people to see ways in which Google Search can be used in everyday life.
As part of the movement, the Internet stars, together with Google, devised an online game “Google Mo Lang” (
http://www.google.com.ph/campaigns/googlemolang/) where netizens take a virtual adventure to create the perfect night. The interactive game simulates real-life setting by prompting users to use the search engine—through a host of tips and tricks—as they make decisions on how they'd like their night to continue.
“#GoogleMoLang aims to deepen Filipinos’ knowledge and use of Search. It is the surest shortcut to most items that concern or interest people, so why not maximize it?” Mikey said.
Erwan, who manages the The Fat Kid Inside blog where he shares ways and recipes on healthy eating habits, said Search helps a lot in developing new recipes and in bringing the advocacy closer to the reach of many Filipinos. “I use it everyday, both for my blog and to my day-to-day work. I use it to research emerging trends on food recipes as well as key items people are looking for, what people are hungry for. Being able to find them and pull them together in one simple step makes my work so much easier,” said Erwan.
For the young boy band members of Chicser, Google Search has become an aide. “It has a strong impact on us because through it, we can do and know things fast, from homework to new ideas for our videos," said Biboy Cabingon, Chicser member.
Sponge Cola’s lead guitarist Erwin Armovit turns to Google Search to find the music materials he needs. “When learning new songs, Search comes in handy in finding the chords and lyrics. When scouting for the latest playing equipment, guitars, amps, and pedals for new techniques when recording, Search is our gateway for quick access to information.”
According to the band’s lead vocalist Yael Yuzon, Search plays an important role in leaving people no more in the dark. “Information is everywhere. It's just a matter of how people can get access to it. Google Search bridges you from being uninformed to informed. Having the right information that you need is already half a battle won.”
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Internet stars collaborate for #GoogleMoLang movement. Clockwise from left: Erwin Armovit (Sponge Cola), Tricky Ikki, Jako de Leon (Bogart the Explorer manager), Erwan Heussaff, Chicser members Cav Villafuerte, Owy Posadas, Oliver Posadas, Ranz Kyle, Ully Basa, and Biboy Cabingon, Ted Mark Cruz (Sponge Cola), Mikey Bustos, Gosh Dilay (Sponge Cola).
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“Google Search ‘listens’ to what people exactly mean by their queries and give people back what they truly need. It shapes our lifestyle by helping us make the right decisions from the best available information,” said Ryan Morales, Google Philippines Country Marketing Manager.
About Google Inc.
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.
Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
Google
Search
Google’s
mission is to organize the world’s information and make it
universally accessible and useful— Google Search is at the core of
this mission, allowing users to easily find the information they need
amongst the Web’s wealth of information. There are many ways you
can use Google Search for life’s little shortcuts, including
checking the weather forecase2et, searching for the current time in
different geographic locations, calculator, unit conversion, and
public data searches, among others.
Knowledge
Graph: The Knowledge Graph allows you to
instantly get detailed information about the things, people or
places that Google knows about—landmarks, celebrities, cities,
sports teams, buildings, geographical features, movies, celestial
objects, works of art and more.
Voice
search: You can now search Google by saying
your search term, instead of typing it. This is a convenient way to
search if you speak faster than you type or if you're not sure how
to spell your search term. This works on the Google Search App for
iOS, Android and Chrome browsers for laptops and desktops.
Google
Trends
Are
searches for your brand increasing over time? Are consumers searching
for you or your competitor? Learn about your brand (or anything you
may be interested in!) with the Google Trends tool. Explore by search
term and see the related top searches and rising searches for a
particular time period, location, category, and type of search
(whether web, image, news, product, or YouTube search).
Top
searches: This refers to search terms with
the most significant level of interest. These terms are related to
the term you've entered; if you didn't enter in a search term, the
top searches will be related to the category or country/territory
you've chosen.
Rising
searches: These highlight searches that have
experienced significant growth in a given time period, with respect
to the preceding time period. So if you're comparing data for a
search term during 2006, the time period serving as the basis of
comparison is 2005.
Google
Search Tips
Get
facts for your research fast
Researching
can sometimes be frustrating especially if you can’t seem to find
what you’re looking for. Fortunately, with Google’s enhanced
search functionalities, you can find answers immediately with the
right know-how. Here are some tips to get facts fast:
Get
facts in one place with Knowledge graph.
When looking for information about a place or a person, Google
Search provides answers through a graph of facts and connections to
help you understand and explore the topic better. Try searching for
“Pyramids of Giza” or even Bohol’s “Chocolate Hills” and
Albay’s active volcano, “Mayon Volcano” and get facts on the
right side of the Search page.
All
the news you need in one page. Need to be
updated on current affairs? Google News helps you see all the
headlines and summary of articles you need. Customize what category
you want to see—whether
technology, local news, business, or even fashion—for
a more precise news search.
Search
with surgical precision
Aside
from typing in keywords, you can be more specific in your search to
get the right results on Google Search. Here are some useful search
operators to use:
Search
within a specific website. When looking for
information in a specific website, use the “site:” operator when
searching. For example, when searching for Presidential Decrees,
search “Presidential Decrees site:gov.ph.” The results will
provide all searches related to it within the government site.
Trim
down results by file type. Scouring web
results for a specific file is frustrating, especially if you forgot
the exact title of the filename. Use the search operator “filetype:”
followed by the file extension. For example, when searching for
population data in Excel format, search “population Philippines
filetype:xls” and all search results in Excel format will appear.
Utilize
+, -, and quotations when searching. Add and
exclude words, as well as search for the exact phrase using search
operators +, -, and “”, respectively. For example, if you want
to search for previous Asia Pacific Economic Cooperation (APEC)
summits but not the 2015 summit in Albay, search for “APEC
"summit" -Philippines.” The results will contain the
term APEC summit but not with the term “Philippines.”
Discover
facts from other countries
Having
knowledge about different countries will definitely be useful for
school as much as it is useful for traveling. Here are some tips in
getting facts about other countries:
Know
other countries’ currency. Type in “What
is the currency of x country?” and get the answer immediately. You
can even go further by finding out the current exchange rate for
that currency. For example, type in “convert 100 MYR to Philippine
peso” and get the converted amount without using a calculator.
Check
out the weather abroad. Check out how cold
the weather is in the South Pole or how hot it is in UAE by typing
in “weather” and the location. Get the temperature,
precipitation, and even wind predictions for hours during the day.
Voice
Search
You
can use Voice Actions with Google Search to get directions, send
messages, and perform a number of other common tasks on your Android
device. Simply touch the Microphone icon
in a search box, or by saying "Google" when the Google Now
screen is open. Voice Actions are available in French, Italian,
German, Spanish, English, and Japanese; this sheet lists out the
currently available commands in English only.
Tasks
on your phone (Android* only)
Say
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Followed by
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Examples
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"Open..."
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App name
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"Open Gmail"
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"Go to..."
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Search string or URL
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"Go to
Google.com"
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“Call...”
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Contact name
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“Call Mom”
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“Text...”
or “Send Text...”
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Contact name, then
content of text
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“Text Marty I’ll
be five minutes late”
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“Email...” or
“Send Email...”
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Contact
name, then content of email
One
or more of:
"To"
& contact names,
"Cc"
& contact names,
"Bcc"
& contact names,
"Subject"
& subject text
"Message"
& message text (speak punctuation)
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"Send email to
Juan Santos, subject, new shoes, message, I can’t wait to show
you my new shoes, period."
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“Create
a calendar event...” or
“Schedule an
appointment for...”
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"Event
description" & "day/date" & "time"
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"Create a
calendar event: Dinner in Makati, Saturday at 7:00PM"
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"Set
alarm for..." or
“Set timer
for...”
|
as
"10:45 a.m." or "20 minutes from now,";
"Label" &
name of alarm
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"Set
alarm for 5:45 p.m., label, cook dinner"
“Set timer for 10
minutes.”
|
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"Note
to self..."
“Remind me
to...”
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Message; will send
yourself an email
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"Note
to self: remember the milk"
“Remind me to pay
the bills”
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“Remind me to
...at...(time) or (place)”
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Sets a geo-tagged or
time-tagged reminder; next time you’re in that location a
notification will pop up.
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“Remind
me to water the plants at home.”
“Remind me to call
Mom at 7 o’clock.”
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"Scan
a barcode"
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Scan a barcode or QR
code to learn more about a product.
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"Scan a
barcode" and hold barcode in front of the device's camera.
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"Post
to Google+..."
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What you want posted
to Google+
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"Post to
Google+ I'm going out of town."
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Finding
out quick information
Say
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Followed by
|
Examples
|
Your search query
|
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"bike
shoes"
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“When is...”
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Event name, any
named day
|
“When
is Easter this year?”
“When
is Chinese New Year next year?”
“When is the
Superbowl?”
|
“What is...”
|
Term you want
defined
|
“What is YOLO?”
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“What’s the
phone number of...”
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Name of business,
city
|
“What’s the
phone number of Fully Booked in BGC?”
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“What’s the
weather...”
|
Ask
in all the ways you would ask about the weather. Without saying a
specific city it searches based on your current location. You can
also find out for a different city.
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“What’s
the weather like tomorrow?”
“What
will the weather be like in Manila?”
“Am
I going to need a jacket in Antipolo?”
“Do I need an
umbrella tomorrow?”
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“What’s the
stock price of...” or “What
did ... close at today?”
|
Name of company
|
“What’s
the stock price of Coca-Cola?”
|
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Calculations
“What
is...divided by...?” or
“What’s...plus...%?”
|
Numbers you want to
calculate
|
“What
is 236 divided by 3?"
“What’s 56 plus
9%?”
|
“Who is...?”
|
Name of person, or
fact about the person
|
“Who
was Copernicus?”
“Who is David
Beckham’s wife?”
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“How do I...?”
|
Query involving “how
to” e.g. recipes, DIY
|
“How do I make
adobo?”
|
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“How
tall is...?”
|
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“How
tall is Mount Everest?”
|
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“Show
me...” or
“What does the
... look like?”
|
Name of picture or
object
|
“Show
me a picture of the Mona Lisa”
“What does the
Eiffel Tower look like?”
|
Navigation
Say
|
Followed by
|
Examples
|
"Map
of"
|
Address, name,
business name, type of business, or other location
|
"Map of Rizal
Park, Manila."
|
“Where is...”
|
Address, name,
business name, type of business, or other location
|
“Where is
Intramuros?”
|
|
"Directions
to" or
"Navigate
to"
|
Address, name,
business name, type of business, or other destination
|
"Directions to
España
Blvd., Quezon Drive, Manila."
|
“How do I get
to ... by ...”
|
Destination name;
public transit mode
|
“How do I get to
the airport by bus?”
|
“How far is”
|
Address, city, or
other location
|
“How far is
Quirino Grandstand?”
|
“Where is the
nearest” or “Nearby...”
|
Business, utility
etc. such as gas station, ATM, bank, restaurants
|
“Where is the
nearest Starbucks?
|
Entertainment
Say
|
Followed by
|
Examples
|
|
Name
of sports team or athlete
“Who
are the ... playing?”
“Did the ...
win?”
|
|
“Gilas
Pilipinas”
“Federer”
“Who are the
Giants playing?”
|
|
“Show
me the trailer for...” or
“Play me a
video of...”
|
Name of movie,
video, scene
|
“Show
me the trailer for Skyfall”
“Play me a video
of someone playing a banjo”
|
"What's
this song?"
|
Make sure song is
audible near phone
|
When you hear a
song, ask "What's this song?"
|
"Listen
to..."
|
Words to search
YouTube for, such as the name of a song, artist, or album.
|
"Listen
to: Smells Like Teen Spirit"
|
Travel
Say
|
Followed by
|
Examples
|
“Translate...to...”
|
Phrase you want
translated into a different language
|
“Translate
where is the nearest bus stop to German"
|
“What time is
it in...”
|
City name, location
|
“What time is it
in Paris?”
|
|
Currency
conversion
“How much
is...in...?”
|
Value into target
currency
|
"How
much is 167 Euros in dollars?"
|
|
Flight
times
“When does
flight ... take off?” or “When
does flight...arrive?”
|
Flight number
|
“When does United
flight 901 take off?”
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*Some
voice actions’ availability will depend on the version of Android
your device is running. For best results, use devices installed with
Android 4.1+
**To
check your regional setting for voice searches, within the Google
search app go to Settings > Voice > Language > English >
(choose your language dialect)
