SM supports LED technology

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LED have undergone great changes in color type, brightness and power. LED, short for light-emitting diode, can be used effectively almost anywhere, plays an unparalleled role in traditional sources of indoor and outdoor lighting with its amazing and gratifying application in the city.

When it comes to lighting technology, LEDs are the future. LEDs are steadily being used by commercial establishments here and abroad owing to their energy efficiency and low maintenance cost. In fact, US’ Environmental Protection Agency said that they also last significantly longer than incandescent and fluorescent lights, and generate very little heat.

LEDs are notable for being extremely long-lasting products. Many LEDs have a rated life of up to 50,000 hours. This is approximately 50 times longer than a typical incandescent, 20-25 times longer than a typical halogen, and 8-10 times longer than a typical CFL. Used 12 hours a day, a 50,000 bulb will last more than 11 years. Used 8 hours a day, it will last 17 years!

LED products are now reliably replacing incandescent equivalents of up to 100 watts, and specialty products are available to replace even higher wattages. 

Switching to LED have numerous advantages and benefits:

* LEDs use much less electricity than other bulbs

* LEDs have extremely long rated lives

* LEDs produce very little heat

* LEDs do not emit UV or infrared

* LEDs contain no mercury

* LEDs are resistant to shock and vibration

* LEDs with continuous lighting

* LEDs can operate effectively in extremely cold environments

* LEDs are environment-friendly, less fuel usage, less waste

* LEDs with color consistency

* LEDs with easy installation

LED parking indicators serve as an easy way to find empty parking spaces on our Main Carpark Building and Annex Carpark. (Photo: SM North Edsa)

SM has chosen to follow the trend, beginning with its parking spot indicators. Those devices are built with LEDs that provide savings to the mall in terms of power usage.

Consequently, this lighting system also creates fuel savings to customers by helping them ease their way into parking spaces, without the need to drive around and around needlessly.

LED lighting is a most promising 21st century high-tech field. As a new and efficient solid light source, has the significant advantage with long life, energy saving, environmental protection, etc., which will be the another leap forward in the history of lighting. 

Tree Top Adventure Baguio - Experience The Extreme

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Experience extreme adventure and extreme relaxation at Tree Top Adventure Baguio, the only motorized zipline in the Philippines and the only Team Building facility in Baguio. With seven outdoor activities and team building facilities, located within Camp John Hay, surrounded by pine trees and overlooking breathtaking views, Tree Top Adventure Baguio offers an adventure of a lifetime.

For the thrill seekers who want to experience extreme adventure, you might want to experience their Tree Drop in which you’ll be suspended 60 feet above the ground, mission impossible style and you’ll be falling as fast as 2 to 3 seconds. This Tree Top’s most extreme activity costs Php 150.00 only and this is one way to really quench your thirst for adrenaline rush. You might also want to try rides done in pairs: the Superman Ride and Silver Surfer. 

As the name implies, you’ll be ziplining, Superman Style, 200 meters long, 150 feet above the ground, but instead of doing it just forwards, you would also be ziplining backwards. Silver Surfer is a 60 degree diagonal motorized zipline in which you’ll be standing on a specialized platform and you’ll be gliding up and down for three cycles. Expect that there would be stops and swings for every cycle. 

For Php 300.00 and Php 200.00 respectively, you could experience what superheroes feel as they fly and glide through the air.

For those who want to experience extreme relaxation, you could try the Canopy and Funicular ride which costs Php350.00. 

The Canopy is similar to the concept of cable cars, but instead, you’ll be seated on cable chairs in which you’ll be transferring from one station to another until you complete all eight stations. When you reach the station four of the Canopy, you would walk for around 2 to 3 minutes to be able to reach the connecting ride of Canopy which is the Funicular ride. This ride is similar to the concept of elevator, but, instead of standing up, you’ll be seated. This is at least a way for you to conquer your fear of heights. But, if you really have extreme fear of heights, you could just avail the Trekking and Skywalk in which you would walk around Tree Top’s area and go up the skywalk area, or the viewing deck in which you could see the mountains of Itogon, Benguet, the so called, old Baguio before. You could stay at the Skywalk areas long as you want to take pictures and feel the cold breeze.

If your company plans to have a convention or seminar at Baguio, you might want to experience Tree Top's Team Building Activities which includes two high element activities (Tree Drop and Silver Surfer), five low element activities, boodle lunch and facilitators for just Php 800.00 per head only. The activities would really challenge each member and how they work with their workmates. Work and play, as the cliché says!

You might also want to try another branch of Tree Top Adventure Subic located at the JEST Area, Upper Mau Cubi Point Subic Bay Freeport Zone.

For more information, you could contact (074) 442-0800 or 0932 404 1112. You could also visit www.treetopadventureph.com. 

To be more updated, you may like www.facebook.com/treetopadventurecamp and follow Tree Top on Instagram-www.instagram.com/tree_top_adventure.

With Safeguard, practising good hygiene keeps a family happy and healthy

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Cleanliness and good hygiene practices are essential for health. It's best to practice healthy hygiene habits daily. In our everyday activities at home, and when you are outdoors or while travelling. frequent hand washing reduces the spread of germs, bacteria and food-borne illness. Handwashing with soap is the most effective, defense against germs and preventable illnesses. 

Safeguard soap is the trusted name in bath essentials, bath soap and especially for germ protection. Safeguard knows that clean hands save lives.

For so many years, we're using Safeguard at home. The soap regular in the bathroom and kitchen sink. I remember even in my younger years, my parents will buy bar soap as mentioning 'buy Safeguard' as synonimous in buying soap, the only trusted brand for soap.

Safeguard now have new products - Safeguard Pure White Body Wash and Safeguard Derma Sense Body Wash for Acne Prone and Sensitive Skin.

Practising good hygiene keeps a family happy and healthy. Keep your family free from germs, bacteria and viral infection that cause diseases, by protecting them with a range of products from Safeguard.

It is also important for parents to teach and model these skills to their children. Healthy personal hygiene habits instilled in childhood often follow children into adulthood. 

Here are some tips that clean hands save lives : 

You should always wash your hands before handling or eating food; after trips to the restroom; after handling animals; before and after changing a diaper or handling a small child; after handling garbage or other dirty objects; before and after contact with a sick person; and after blowing your nose, sneezing or coughing. 

P&G’s largest Global Personal Care brand, Safeguard is now available in easy and convenient applications such as Bar Soap, Bodywash, Liquid Hand Soap and Hand Sanitizer.

DOH recognizes PhilHealth’s 20-year achievements

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From the Department of Health

Acting Secretary of Health Janette P. Loreto-Garin recently underscored the many milestones of the Philippine Health Insurance Corporation (PhilHealth) after two decades of service.

As of April 2014, Philhealth now covers 82% of the entire population. This figure includes the 14.7M poor and near poor families identified by the DSWD’sListahanan whose members include government-employed, privately-employed, individually-paying members, lifetime members, and overseas Filipino workers.

However, Garin noted that one should not remain focused on the number of enrollees alone. What is important after two decades of providing service to the people is the provision of quality service afforded to every Filipino, rich and poor alike.

The Acting Health Chief stressed the need for increased awareness of Philhealth members’ benefits, wider database which in turn translates to improved utilization of resources. Most members, according to Garin, are not fully aware of their benefits.

Private employers should also be encouraged to enroll their employees to Philhealth. Garin explained that enrollment in Philhealth results to improved and increased productivity of workers.

She also called on all stakeholders, including medical societies, legislators, local government units, and other executive officials to work together as Philhealth cannot do it alone. She added that sustainable Universal Health Care is all about us working together.

Other vulnerable members of society now mandated to be enrolled to Philhealth are the elderly, abandoned and neglected children, persons with disabilities,kasambahays, barangay workers without compensation, and project-based employees.

“The promise of health care for the poor without having to pay out-of-pocket expenses is now within reach. Let us work together to surmount challenges and ensure that Universal Health Care becomes a reality for all Filipinos,” Garin concluded.

doh.gov.ph

The Most Popular Ads In the Philippines, Filipino cultural values reflected in top ten YouTube Ads

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Google Philippines released the 2014 YouTube Ads Leaderboard, revealing that not only do Filipinos respond well to culturally-relevant ads, but that the local advertising industry has gotten more accustomed to placing made-for-web content at the heart of their campaigns.

The leaderboard celebrates the top ten brands that performed best through a combination of popularity (organic views) and promotion (paid views).

Six out of ten of the ads have a distinctly Filipino flavor. Global brands like Coca-Cola — with their “Happiest Thank You” ad taking the #1 spot — use the power of heartwarming authenticity.

“‘The audience of today can't stand anything fake or pretentious," said Merlee Jayme, Chief Creative Officer of DM9 JaymeSyfu, noting that a great piece tells real stories, just as Google’s “Miss Nothing” tells a poignant story of Filipinos all over the world connecting via the web. 

Filipinos continue to show an interest in advertising that feature local celebrities as well. Angel Locsin appearing in Mang Inasal’s prank ad and Angela Nepomuceno’s how-to hair video from Unilever demonstrate the power of this approach. Jollibee Kids Club takes a slightly different track — the cute kids in its boyband might well be the stars of the future.

With an increasingly connected world, the Filipino audience is moved by the same stories as viewers from the rest of the globe. As the world was gripped by World Cup fever, Nike’s all-star ad featuring football stars Cristiano Ronaldo, Neymar Jr., and Wayne Rooney, among others, captivated Filipino interest as well.

As smartphones continue to evolve and penetrate a wider audience, Filipinos were keen to watch an almost four-minute-long product showcase of Samsung Galaxy S5 showing the flagship features of the device. Air New Zealand entertained Filipinos with their in-flight safety video which featured characters from The Hobbit. KLM’s well-trained puppy lost and found service, on the other hand, received awe and admiration from Filipino animal lovers.

The leaderboard is largely populated by ads that were born to be digital, with formats created specifically with YouTube’s audience in mind. #AllergicAkoSa combines the nation’s affinity for music and sharing thoughts online. “Often, they will rant, rave, and actively talk and share about things that they like and dislike,” said Paolo Reyes, Johnson & Johnson’s Sr. Brand Manager of the awareness campaign they created about allergies.

Five of the ten videos are past the three minute mark, which offers a degree of creative freedom for brands — since viewers on YouTube will watch longer videos as long as there is a strong story.

“Recognizing that the digital space is practically bursting at the seams with content choices, it is critical that we offer content that people are actually interested in,” said Dorothy Dee-Ching, Unilever Hair Marketing Director. The content for All Things Hair was defined by the people they serve with, with the topic 'crowd-sourced' from top searches to make sure the content is just what people are looking for.

“The YouTube Ads Leaderboard is a good opportunity for brands to showcase their understanding of the importance of digital marketing in connecting with consumers,” Ryan Morales, Google Philippines Country Marketing Manager said. “We hope the list of creative ads that people choose to watch will encourage the industry to continue watching out for consumer trends and use them to create really good digital marketing campaigns.”

Here is the complete list:

1.	Coca-Cola - Happiest Thank You	3:11
2.	Samsung - Samsung GALAXY S5 - Official Introduction	3:45
3.	Unilever - DIY Fish Tail Braid - All Things Hair	3:41
4.	#AllergicAkoSa - #AllergicAkoSa Song	2:17
5.	Mang Inasal - Angel Locsin Ipinaglaban Ang True Love Niya	1:08
6.	KLM - KLM Lost & Found service	1:43
7.	Air New Zealand - The Most Epic Safety Video Ever Made	4:38
8.	Google - Miss Nothing	1:40
9.	Nike Football - Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more	4:12
10.	Jollibee - Dito, MASAYA!	1:34