December 14, 2015

Youth initiatives on education heard at SEAMEO Innotech 14th International Conference

Delegates with High Officials: Participants and High Officials of the 2015 SEAMEO Innotech 14th International Conference. 
SEAMEO Regional Center for Educational Innovation and Technology (SEAMEO Innotech) held its 14th International Conference focusing on empowering Southeast Asian learners by further addressing the Education For All (EFA) goals to provide an avenue for the voices of young people of Southeast Asian nations, the

In partnership with the Department of Education (DepEd), the two-day conference gave an opportunity for some 150 youth leaders and educators from 15 different countries to discuss key issues on development agenda for education, especially for the upcoming Association of Southeast Asian Nations (ASEAN) integration. The participants’ final outputs were presented to the Council of Ministers of Education and SEAMEO high officials.

Education Secretary Br. Armin A. Luistro FSC responded by encouraging the young participants to serve their communities in order to achieve reform progress of the ASEAN, as well as on a global scale.
Luistro with Delegates: DepEd Secretary Br. Armin A. Luistro FSC responds to the issues raised on education youth agenda.
“ASEAN is a reality today. Therefore, we could actually paint a picture where there are more countries where young people and old people can go visit each other’s country and feel that we are one family. If that were so, the question for you is: 'What are you ready to give up in order to be part of this new community and what will you wish you retain?’ We'll have to live with that anxiety and reality that if we want to be a community, we have to struggle daily with what your identity is and what you are willing to give up to be ASEAN,” said Luistro.
National Youth Commission (NYC) Assistant Secretary Earl Saavedra said the conference is very timely as the Philippines is going to chair the ASEAN by 2017 and will need the participation of the young people on convergence platforms and opportunities for growth and development of each of their respective localities.

“From our end, it is very important that you were able to touch on the importance on the role of the youth in the emerging ASEAN integration. The Philippine government and the National Youth Commission is in the process of conceptualizing the ASEAN communications master plan for the youth, and the next steps would be the conceptualization of the ASEAN Youth Situationer, which should be backed up by the ASEAN Youth Development Index. Your output will help us brainstorm how we could move forward and make things happen,” Saavedra stated.

Dr. Steve Anzalone, Senior Vice President for Asia of the Education Development Center (EDC) encouraged the youth to act as catalysts issues that they are passionate about.

“Part of being a youth is being rebellious. As youth, you've got to rebel a little bit against the existing order or there will never be any sort of change that will take place. If there is a sense of where we could altogether rebel a little bit, there is a wonderful and beautiful set of principles that will start,” Anzalone said. 

The conference focused on the youth and their reflections on improving the quality education in the region. One of which is capacitating individuals with leadership skills. Luistro instead challenged the delegates to go where the crisis is so that they will discover their own leadership from within. 

The education chief said, “Leadership is tested when you move out from your comfort zone and face the reality out there. During the worst typhoon that hit the Philippines and one of the worst recorded in history: Typhoon Yolanda. We never knew that there were so many leaders on the ground. Leaders emerge during times of crisis. The question is, 'Are you still preparing today so that you will acquire leadership skills?' or ‘When you go back to your locality, whether you're from Brunei, Malaysia, Cambodia, Mindanao, what are your steps to make a change there and what are you willing to invest to make that change possible?’” 

“The world will not change just by coming up with a recommendation that somebody else or the government will implement. We must empower young people as ordinary citizens to do it for us and for themselves,” Luistro added. 

December 12, 2015

Twitter and NESCAFE blend together for real-time coffee experience via Periscope & Vine

Twitter today announced a partnership with NESCAFÉ to unveil a whole new drinking experience with the NESCAFÉ RED MUG Machine live via Periscope this weekend, the best way to share and watch live video broadcasts from your mobile phone. This is part of a larger digital video campaign, which includes the debut of Niche creators Marc Morgan and Gwri Panner in Asia to develop original Vine content for NESCAFÉ Philippines that will launch on @NESCAFEPH.


This is the first time a brand in Asia Pacific is using Niche, a network of over 20,000 social media creators. As part of Twitter's Brand Strategy team, Niche executes marketing campaigns across the creator network alongside hundreds of leading brands and advertisers. For this campaign, the creative duo will create a series of Vines in the NESCAFÉ theme of #StartCreating that will launch this December. 

The multifaceted video campaign from NESCAFÉ Philippines is geared towards the launch of the new NESCAFÉ RED MUG Machine, a convenient and easy-to-use appliance that prepares café-like concoctions for coffee aficionados in the comfort of their own homes.

With Periscope, people can participate in the live broadcast of coffee moments with local celebrity and newly appointed NESCAFÉ RED MUG brand ambassador, Raymond Gutierrez, leaving him comments and hearts as he introduces the new machine. Using the state-of-the-art coffee maker, Periscope viewers can learn a new coffee recipe from Raymond in real-time as he prepares his own version of the Vanilla Chilled Coffee at the event, as well as join Raymond and his friends in their holiday season games and celebrations.

"Digital video engagement is growing exponentially in the region and live video is a huge draw for today's mobile consumers," Steve Kalifowitz, Head of Brand Strategy, Asia Pacific, Middle East and North Africa, said. "It's great that NESCAFÉ is willing to innovate and provide a differentiated customer experience through videos with the launch of the RED MUG Machine."

"We are pleased to partner with Twitter for the launch of the new NESCAFÉ RED MUG machine to drive innovative experience,” said Donald Howat, Business Executive Manager for Coffee and Creamer Creations at NESTLE Philippines. “The NESCAFÉ RED MUG Machine is a key innovation to level up the coffee experience at home using NESCAFÉ CLASSIC and NESTLÉ COFFEE-MATE. 

Twitter is an excellent partner to bring to life exciting moments to consumers. Periscope’s real-time broadcast amplified via Twitter will bring coffee enthusiasts much closer to experiencing the new NESCAFÉ RED MUG Machine so that, just like Raymond, they too can #StartCreating.”

For updates on the launch of the NESCAFÉ RED MUG Machine on Periscope and Vine, as well as more details about the product, follow @NESCAFEPH on Twitter and search for the hashtag #StartCreating. 

Heads Up! Gary V for Novuhair: putting energy into prevention


Gary Valenciano "Mr. Pure Energy,” is the very image of youthful vibrance, whether onstage or not. That’s why it shouldn’t come as a surprise that he values the way he looks the same way that he values the core of who he is: a prayerful, faithful husband, dependable father, and an outstanding entertainer.


​Part of what makes Gary stay young looking is his head of hair. What many people don’t know is that, like all other men his age, Gary once worried about hair thinning and hair loss. That’s why, at the first signs of the problem, Gary sought to find ways to prevent it from becoming worse.
​“I first noticed the hair loss in the shower, after I toweled my hair dry. Then one day, my team of hairstylists noticed that my hair was thinning, too. That’s when they told me to look for the product that Fanny Serrano was using, a product called NOVUHAIR,” remarked Gary on his journey to regaining control over his hair loss.

​NOVUHAIR is a topical scalp lotion that is a unique combination of 14 different natural ingredients and essential oils for a healthier hair and scalp. One of the factors of hair loss, according to studies, is stress, something that Gary experiences on almost a daily basis. Other factors include hereditary disorders, a persistent illness, major surgery, hormonal problems, childbirth & delivery, medications, infections, pollutants, and even excessive exposure to sunlight. And contrary to popular belief, hair loss is as much a problem for women as it is for men. 

In many cases, hair loss may be prevented or alleviated through early detection. In the case of Gary, his decision to try NOVUHAIR to prevent his symptoms from worsening made a big difference, and within a few months, he saw remarkable results. 
​Gary shares his experience with NOVUHAIR as he tells the story of their family hair history:
“Hair loss runs in our family, too, even if it sometimes skips a generation. My brother and grandfather both lost their hair, but my dad still has a full head of hair at 87. I just wanted to make sure I take control of my symptoms. Now, I use NOVUHAIR everyday, and I’ve noticed that I don’t shed as much hair as I did before, especially after toweling my hair dry. And my hairstylists noticed it, too. I love using NOVUHAIR because it has this minty, cool effect that makes me feel like my hair is always clean and fresh.” 
​“In less than a month and half, I already saw results even if I was told to wait three to four months before I can see a difference. The effects on me were much faster. There were fewer strands on my white towel, which basically was within the normal boundaries of hair loss for an average person. Before using NOVUHAIR, I used to shed more.” 

This is due to the fact that NOVUHAIR penetrates deep to help rejuvenate, nourish, & maintain moisture in the scalp and hair. By improving the blood circulation in the scalp, NOVUHAIR helps stimulate hair growth and aid in preventing further, excessive hair fall, while also improving the overall appearance of the hair. 
​“I never endorse a product that I did not experience first. I have to make sure it is really effective. With Novuhair, I can say that it has really contributed to my peace of mind and overall well-being. And, heads up, as Novuhair is now part of my daily routine, which includes prayer, diet, and medication. God has truly lived up to his promise in my life, and as he says in Psalm 92:14 ‘I will keep you fruitful even in old age. Fresh and green.’ I am very happy now that Novuhair is a part of that.”

NOVUHAIR, Nature’s Answer to Hair Loss is available in all Mercury Drug outlets, Watsons, Rose Pharmacy, South Star Drug & Manson Drug, Metro Gaisano Pharmacy, The Landmark (Makati & TriNoma), J Centre Mall (Cebu), KCC Malls (Gen. Santos City & Koronadal City), NCCC Malls (Palawan & Davao), Gaisano Malls (Davao & Gen. Santos City) and online at www.regaloservice.com and www.lazada.com.ph. For inquiries, call 413-6570 or 0922-8830575. 

#GaryVforNovuhair #Novuhairofficial 

So delightful, Music for today’s mobile lifestyle !


Are you musicophile or an audiophile, or gearophile ?

I love listening to great music on any system of any quality for the most part. But I also enjoy a high end system! I like the gear and all the little things that go into creating a beautiful audio system.


It doesn’t matter whether you’re a big musicphile or not, everyone pretty much has a favorite song, album or artist that is on constant repeat in his/her playlist. 

But given that today’s fast-paced world dictates a highly-mobile lifestyle for most, especially the “millennial generation”, people now consider such gadget accessories as part of their everyday must-haves. 




This highly-mobile lifestyle is what Japanese brand, Elecom is actively supporting through its impressive lineup of gadget accessories that range from headphones, portable speakers, portable keyboards, cables, even car accessories. 


Offering gadget accessories in a wide range of styles and price points, Elecom is definitely a haven for tech and lifestyle accessories that give you more value for money.

One of its most popular product offerings are its headphones – available for both in ear and on ear. 


There are the cute, multi-colored ones that are perfect for students on the go, then there are the more sleek-looking headphones that are best suited for those who expect nothing less than superb sound quality. 

Supporting this lineup great lineup of earphones is the brand’s selection of portable speakers that range from mono speakers to cool Bluetooth speakers for serious sound tripping no matter where you may be. 
Make sure to check out Elecom’s full selection of headphones and portable speakers in store and get to enjoy a great shopping experience in one of Japan’s most well-trusted brands for tech and lifestyle accessories. 

ELECOM is available at SM North Edsa, SM Marikina, SM Southmall, SM Fairview, SM Clark, SM Megamall, and all Ayala Malls, including Nuvali and Solenad 3. 

ELECOM can also be found in Duty Free Fiesta Mall, Rustans Department Store, Wellworth Department Store, and Islands and More.

December 11, 2015

Celebrities flock to LEVI’S stores to kick off the Christmas season; Charice customizing her own Levi’s Jacket

Charice customizing her own Levi’s Trucker Jacket
It was a star-studded weekend at select Levi’s stores last Nov. 28 and 29, when the brand jump-started the most wonderful time of the year with Levi’s Tailor Shop, a fun affair that gave Levi’s lovers the chance to meet some of the country’s fashion-forward celebrities.

Happy Shopper Tessa Prieto-Valdez
Charice assisted a happy customer in Levis SM Dasma
Happily getting their jeans fix were international singer Charice who greeted her fans at SM Dasmariñas; socialite, columnist, and interior designer Tessa Prieto-Valdes, who hobnobbed with Levi’s fans at SM Megamall; menswear blogger AJ Dee at SM Mall of Asia; and Spongecola lead vocalist Yael Yuzon, who reached out to fans at SM North The Block.

On her Instagram account, the perky Ms. Prieto-Valdes shared photos taken of her at the Levi’s Tailor Shop, saying that only her Levi’s family could make her wear jeans.

Meanwhile, Pempengco also posted on her Instagram a photo of her newly customized pair of Levi’s boyfriend jeans that perfectly fit her.

At the Levi’s Tailor Shop, all Levi’s customers who had a P3,000 single receipt purchase—inclusive of any men’s bottoms, women’s bottoms, or trucker jacket—were entitled to a free customization of their Levi’s jeans.

Peejay Tolentino; Levi’s Brand Environment Specialist, Tessa Prieto-Valdez, Kaths Laudit; Levi’s Marketing Head, Hazel Sanchez; Levi’s Sales during the Customization event in SM Megamall.

And because Levi’s wanted everyone to start early on their Christmas shopping last Nov 28 to 30, the brand likewise opened the season with a pre-holiday sale, where it offered 30-percent discounts on all regular-priced women’s bottoms and men’s tops at all SM Original Levi’s®stores and at SM Department Stores nationwide.
Bernadette Tabangcura; Levis Key Account Manager May Larga; Levis Asst. Training Manager and CHARICE at the Levi’s store in SM Dasma
As Kaths Laudit, Levi’s Philippines Marketing Head, enthuses, “Levi’s gave its fans a very early Christmas gift—the pre-holiday sale—because they are very special to us. Through Levi’s Tailor Shops, too, people got the chance to have their perfect-fitting pairs of Levi’s jeans!”

And trust Levi’s to toss in some star power as a bonus treat. 

“Levi’s celebrities guests helped keep jeans lovers abreast of the latest trends by sharing tips for looking their best,” Laudit shares.

For more information about the Levi’s® brand, its products and stores, please visit levi.com.



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